Creator economy statistics for 2023 provide some interesting insights into the changing state of the marketing, promotional, and sales landscape.
Currently, the “creator economy”, made up of YouTube stars, streamers, influencers, and more, is changing the way people connect with, consume, and even research products online. According to some stats, there were around 50 million people in the “creator economy” as of 2022.
Continue reading “The Top Creator Economy Statistics for 2023”
Patreon is one of the most popular membership platforms in the world right now. It’s made quite a few waves over the past few years, and is currently used by content creators all over the globe. If you are a content creator looking to increase your income, you should be using Patreon.
The company’s approach towards reward-based crowdfunding has made it an incredibly popular choice for content creators all over the globe. Moreover, the range of financial tools that it offers simplifies money management for content creators and artists.
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On December 20, 2021, the State Tax Bureau of China announced that Viya would be fined $ 210 million(¥1.34 billion) for tax evasion. This is the highest fine levied on an individual in the country's history. Later on the same day, all of her online accounts, as her business platforms, were closed down in accordance with the authorities' stipulations.
The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). According to Alibaba Group, Viya’s gross merchandise volume (GMV) in the presales day for Double 11, the most extensive online shopping festival in China, reached $ 134 million (¥ 8.53 billion), hitting the number two spot for GMV last year. In 2020, she was selected as Fortune China Most Influential Businesswoman, and Forbes China Up-and-Coming Businesswoman in 2021.
Continue reading “Viya, China's top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.”
The future of online shopping is here.
Cue, live shopping – a phenomenon that's taken the eCommerce world by storm.
For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Apparently, live shopping arose in 2016 for the first time with popular Chinese influencers using an app called TaoBao to demonstrate and sell their products. Fast forward to today, and it's now a $60 billion industry, and unsurprisingly, retailers in the west are lining up to buy into this trend.
To get a feel of just how much live shopping is taking off, take Alibaba, for example. Their presale live stream event last year generated $7.5 billion in just 30 minutes!
That’s why in this article, we’re looking at how to use Instagram live shopping to increase conversions, improve your brand's appeal, and differentiate yourself from the crowd. Trust us; there’s never been a better time to get on board with this exciting trend.
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TikTok has gained a tremendous amount of notoriety around the globe for the social app's features for quick video sharing, vibrant conversations, and popular games, challenges, and tactics used to entertain users. The app is native to China, but it now boasts over 1 billion monthly active users from all over the world. That means just over 20% of the entire internet community uses TikTok. That's an incredible collection of potential buyers for any online store, and it's why so many brands are using TikTok marketing tactics to sell products.
Continue reading “TikTok Marketing for Ecommerce Store Owners”
Are you dreaming of becoming a social media influencer and unsure of where to begin? Or maybe you're already a social media superstar looking for new and innovative ways to increase your influence? Alternatively, you may be a company considering hiring influencers for the first time and looking to learn more about influencer marketing platforms.
Well, either way, you've come to the right place! Here we're exploring the big wide world of influencer marketing platforms! So let’s jump right in! #influencer #worlddomination
Continue reading “Which is the Best Influencer Marketing Platform for Your Business?”
Do you fancy shopping from the comfort of your own living room? Or, are you looking for your next business venture? Either way, it doesn't matter which side of the coin you fall on; our best live shopping apps round-up might be precisely what you're looking for.
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How to make money on TikTok? Is it really possible?
Whether you’re a TikTok user or just a casual observer of the phenomena, that is TikTok. In that case, you might have asked yourself these questions.
In answer, Forbes magazine recently published an article on the top-earning creators / TikTok influencers, and the result probably won’t surprise you:
- Addison Rae Easterling, $5 million (84.3M TikTok followers)
- Charli D’Amelio, $4 million, (124.3M TikTok followers)
- Dixie D’Amelio, $2.9 million, (55M TikTok followers)
- Loren Gray, $2.6 million, (54M TikTok followers)
- Josh Richards, $1.5 million, (25.5M TikTok followers)
High-profile TikTok creators are raking in some major dollars. Not only that, but the popularity of TikTok itself has exploded over the past year. You might recall the rise of the sea shanty, the lip-sync challenges, or the “Tell me without telling me” challenge.
Continue reading “How to Make Money on TikTok Without The Unrealistic Hype”