Creation as we know it has evolved due to the coming and going of certain mediums, control of those mediums, and consumption habits of the average consumer. In the past, media corporations held a considerable amount of control over the flow of news and entertainment. That came with pros and cons. The world benefited from these “gatekeepers” since it ensured most news came from multiple, credible sources, with low potential for misinformation. However, that gatekeeper infrastructure also made for inequalities, especially for new creators.
Category: Creator Economy
What is Live Shopping: A Guide for Ecommerce Professionals
Articles Creator Economy
Live shopping, or live stream shopping, combines the worlds of live streaming, social media, celebrity, and ecommerce, and it provides an interesting look into what could be in store for some facets of ecommerce selling in the future. If you're asking yourself, “What is live shopping?” this is the right place for you, as we take a look at the growing ecommerce trend, expand upon its purposes, significance in the ecommerce world, and how brands are finding success in the space. We'll also touch on some real-world examples to demonstrate how live shopping works.
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Direct to Consumer Marketing: The Complete Guide
Articles Creator Economy Ecommerce Selling Advice
Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure.
This is no surprise as the advantages of going direct to the end-user are numerous, some of which include; breaking the barrier between the consumer and producer, which provides the manufacturer with greater control over its marketing, sales tactics, reputation, and branding.
It also helps the manufacturer to directly engage with its target audience thereby learning from them and improving its products and services.
Top brands like office supplies manufacturer Quill have already taken the huge step into direct-to-consumer marketing and it is predicted that a lot more producers will forward their steps in 2022 and beyond.
Continue reading “Direct to Consumer Marketing: The Complete Guide”
