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Shipping doesn't have to be free. However, studies have shown that 91% of ecommerce customers rethink their purchases from online stores when they realize that the shipping wasn't priced well or it wasn't fast enough. What's more, about 43% of those consumers go right to marketplaces as alternatives. The reason for this is because consumers have been trained to know that places like Amazon and Walmart have reliable, and inexpensive, shipping practices. But what does this mean for small and midsized ecommerce stores? We'll show you how to calculate shipping costs for full transparency and competitiveness, without cutting too much into your own profits.

The key is to remember that the marketplaces, like Amazon, have already set a standard. Customers go to those sites and expect free/cheap shipping and rapid store-to-door delivery.

Continue reading “How To Calculate Shipping Costs”

If COVID-19 has taught us anything, it's that we humans have a massive impact on our planet…and not for the better. Since lockdown ensued, Venice's canals are crystal clear, we've seen an enormous decrease in air pollution (25% across China during the outbreak), and there's been an influx of wild animal sitings across towns and cities around the globe.

With so many of us trying to look for the ‘silver lining' amidst this tragic pandemic, more and more of us want to build on this momentum, and do our bit to protect the planet – businesses included.

But, where enterprises are concerned, not only is sustainability an ethical consideration – it's also a wise business choice. After all, an increasing number of consumers, especially among younger generations, are loyal to companies that do their bit for the environment.

Continue reading “A Quick Offset Shopify App Review”