Articles Nicholas has written:

Optimize for ‘People Also Ask’: 15 Ecommerce and Digital Marketing Trends

Not long ago, Semrush completed a People Also Ask study of 1 million random keywords based on US desktop search results. Using that study, we’ve highlighted the findings that are important for ecommerce as well.

Google is clear and intentional about one thing — answering users’ queries as quickly as possible.

To walk the tight line with time-constraint, Google has developed various SERP features to reduce time friction from the user’s search. The People Also Ask (PAA) box feature is one of them.

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Oracle NetSuite Review: How to Build a Next-Gen Store in the Ecommerce Age


In an age saturated with convenient online shopping, how would physical stores keep up?

Next-Generation Stores.

That’s the answer.

Merchants are relying on business software solutions like Oracle NetSuite to build their next-gen stores.

Oracle NetSuite is a business management tool that improves business efficiency across all locations on a centralized system.

This review reveals how Oracle NetSuite can help your retail business grow.

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Affirm Review (2023) – Everything You Need To Know

Articles Payment Processing Payments

Consumer preference for pay-over-time services like Affirm for financing their purchases quadrupled between 2018 and 2019. Affirm’s 2020 survey predicts that 54% of US consumers will pay over time for their purchases in 2021.

After all, why pay upfront for a big-ticket purchase when you could repurpose that cash for more essential expenses? Even if you had to pay a small interest for the chance to split up your bill into easier-to-make monthly payments.

The question then is, is Affirm the right choice for you? Or would a credit card do just fine?

How do you finance your purchases through Affirm for an easier shopping experience?

Find out in this review.

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Scraping Robot Review: Everything You Need to Know


Data is the new oil, right? But unlike crude, you don’t need rigs to mine it. You need crawlers or scrapers.

In this review, we’ll look at Scraping Robot — a web scraper tool — we’ll explore how it works and what value you can get from it.

Scraping Robot promises you can save time and pursue meaningful work opportunities because you don't have to spend hours upon hours manually collecting data from social media profiles, e-commerce sources, websites, job boards, and others.

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How to Boost Your Local SEO with Semrush’s Listing Management Tool


Local SEO has become a worldwide trend as more and more people turn to the web to get information about local businesses and services. Hence, it’s become more important than ever for your business to be visible in search results to attract new customers.

Luckily, Semrush has come to the rescue with its Listing Management tool.

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How to Start a Business on Facebook

A Facebook page provides a free space for people to connect with your business, organization, or brand publicly. It allows you to display your products, offer services, create ads, and collect donations or payments.

You might feel discouraged by all the articles talking about the decline in Facebook’s organic reach.

Well… Hold your horses because that’s not the full story.

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22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2021

We pored over data from more than 2,000 of the world’s most visited ecommerce retailers across multiple categories, including:

  • Fashion
  • Consumer Electronics
  • Kids Products
  • Beauty and Skincare
  • Automobile
  • Pet products
  • Sports

And more. We relied on Semrush’s analysis and tools to provide the data in this report.

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A Step-By-Step Guide To Technical SEO

If you get your site's technical SEO wrong, everything else goes down the drain. Get it right, and you've probably solved the number one headache of site optimization and conversion.

In one study, 59 percent of SEO buffs named technical on-site optimization as their most effective SEO strategy. For enterprise and mid-level companies, that figure goes to 65.4 and 66.7 percent, respectively.

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