Author: Nicholas Godwin

We wanted to understand the types of e-commerce content that perform well on search engines. So we studied the traffic trends and SERP Features of the top five e-commerce categories. Our studies focused on Electronics, Home & Garden, Fashion, Sport, and Health and Beauty categories.

We relied on SEMrush to gather and analyze SERP Features data in this study. While some SERP Features linked to a domain, others didn’t. Consequently, our research took account of these SERP Features that did not link to domains.

You might be wondering why we focused on SERP Features here. And if the term is new to you, then you might even be wondering, “what’s a SERP Feature?”

Sit tightly. We have answers that work for you.

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