Sometimes a niche falls into your lap. Other times you have to search long and hard for it.
Inventors don't have this problem as much since they're creating items that generally have no market to begin with, or the product is so unique that they don't have to think about discovering a profitable niche.
But if you're not creating a completely new item, how do you go about finding the products to sell in your store? That's a tall task considering the number of products you can find online. Heck, just look at Amazon and you'll find anything from cars to musical instruments.
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