Experienced ecommerce pros know the deal.
There's no magic formula when it comes to marketing to customers.
It takes testing, making mistakes and learning what your specific customers want.
One of the best ways to find new customers and bring back the old ones is by retargeting. And the same idea of testing and making mistakes rings true for that.
Continue reading “Here Are 5 Big Problems With Your Retargeting Efforts”
Marketing tactics for ecommerce stores come in many forms, but none of them compare to the power of a quality referral program. We've done the research and spent several weeks testing out the best solutions. After testing, checking with users and establishing the best value, we've come to the decision that Ambassador is currently the best referral software for ecommerce. With its omnichannel capabilities, beautiful ecommerce integrations and numerous forms of referral programs, the Ambassador referral software beats out the rest of the competition with a strong lead. If you're interested in learning more about why Ambassador is so impressive, along with the other solutions you might be interested in, keep reading to learn more.
The time has come.
You've done the product development, built your ecommerce site, worked on marketing and acquired your first customer.
Now it's the moment of truth: Fulfilling the order.
Order fulfillment doesn't come into play during the sales process, but it's arguably one of the most important aspects of maintaining loyal customers. Because if an order ships late or you don't communicate well with the customer, they're probably not coming back.
Continue reading “Choosing Between Self-fulfillment, 3rd-party Logistics and Dropshipping”
When I think about opensource ecommerce, WooCommerce and Magento come to mind. That said, quite a few other opensource solutions exist, and they don't always get their due. Take nopCommerce for example. It's a free, intuitive, clean option with less confusing elements as Magento. This nopCommerce review takes a look at the intricacies of the whole program, including the standout features and whatever unique attributes it has for ecommerce professionals.
Continue reading “nopCommerce Review: An Intuitive Opensource eCommerce Solution for All”
WordPress is an exceptional option for ecommerce professionals looking for more control over their online stores. It does require a little bit of extra work (finding your own hosting, transferring domains, setting up WordPress,) but you gain full control over your online shop, you get to easily add and adjust CSS and HTML, and the options for expanding your site are endless with the help of plugins. WooCommerce is the most popular WordPress ecommerce plugin, but it doesn't have any features for selling tickets. That's why we want to explore the best WordPress plugins for selling tickets to events.
Continue reading “The Best WordPress Plugins for Selling Tickets to Events”
With customers like HBO, Chevron, ProFlowers, Comcast Xfinity and Volvo, the VirtoCommerce is meant for making serious money with your business. As an opensource solution (akin to Magento or WordPress,) businesses don't have to pay a dime to get started. VirtoCommerce is a powerful system meant for the most serious of businesses. The opensource, Community Edition provides incredible tools for smaller to mid-sized businesses, while the Enterprise Edition has what behemoths require. In this VirtoCommerce review you'll learn about the primary ecommerce platform features, along with areas like support and pricing. Keep reading to see if VirtoCommerce is right for you.
A prudent ecommerce store owner knows the value of an email list. Building an email list doesn't take much work, but you are required to set the right tools into motion from the start. This includes the following:
A system that captures customer information upon checkout An email subscription form that gives something out in exchange for an email An email receipt tool with options for upsells and coupons An email newsletter service like MailChimp or AWeberYou're not required to do all of these, but it's highly recommended. Why?
Continue reading “The Ultimate Guide to Getting Subscribers for Your eCommerce Email Newsletter”
Ryan Stewart of Webris is an all around cool guy. He’s been featured on some of the biggest marketing publications like Moz and Ahrefs, and his post on why he stopped selling SEO services was one of the most popular articles on the Moz blog last year.
Then I came across a case study of an Ecommerce store that he put together. I was blown away.
