SellerCloud Review – Sell on Multiple Channels Without the Per Channel Fee

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If you've ever tried to sell products on both Amazon and eBay, you already know how frustrating it can be to manage two dashboards, keep everything syncing and control the automated processes offered by both companies.

Well, we've come across a tool called SellerCloud, and it's making an effort to completely revolutionize the way multi-channel selling is done. Let's take a look to see if it's worth your money.

Standout SellerCloud Features

One Catalog for Syncing Product Details and Specs to All Channels

The whole point of SellerCloud is to make it much easier to sell on multiple channels. The average online business person is not interested in having multiple dashboards to access product details and sync all of these details across multiple platforms. After all, jumping from eBay to Amazon then back again sounds tedious.

That's why you get one catalog that eliminates the need for double entry. Manage everything from product photos to shipping details, all from one dashboard. Not only that, but when you punch in product attributes once, they immediately become synced with all of your outlets.

Sync Inventory Across All Channels

Whether you're worried about ending up with out of stock items or you're concerned about keeping up with demand, the inventory is always synced between every sales channel you utilize. This way, one of your customers isn't going to get mad at you for selling an item that was never in stock to begin with. SellerCloud even issues low stock alerts for you to get more inventory.

All of this information is updated from vendor feeds, and the tracking is completing from the time of receiving to shipping. My favorite part is how the vendor can reserve some pieces of inventory for specific channels or upcoming promotions. So if you know that you're selling a bunch of TVs for $20 in a week, you can hold onto a few of the inventory items for that promotion.

Integrate with Top Shopping Carts and Selling Channels

One of the first things that caught my eye with SellerCloud is that it integrates with top ecommerce platforms like Shopify and Bigcommerce. That's a huge deal for Ecommerce Platform readers, since I know so many of you are actively selling on those platforms.

In addition, SellerCloud lets you push your products to multiple sales outlets, all without much work on your end. SellerCloud claims it has the largest collection of sales outlets, and from the looks of it they have support for daily deals sites, marketplaces and fulfillment channels. You'll also get a direct partnership with the Amazon Fulfillment program.

Automate All of Your Orders and Shipping

Orders are imported automatically. Channels are updated automatically. Emails are generated automatically. Backorders, returns and shipping options are all automatic. Overall, the majority of the processes that come with SellerCloud are completely automatic.

Access the API

Although this might not apply to all companies, it's pretty cool that you can access the SellerCloud API to make your own integrated app. This could potentially help you connect to SellerCloud data and send it to your in-house software.

SellerCloud Pricing

SellerCloud has a flexible pricing plan based on the number of orders you accept through the SellerCloud selling channels. These are broken down into Amazon Fulfilled orders and standard orders (which are more expensive than the Amazon fulfilled orders). This pricing structure ensures that no one is paying too much for the number of sales they're getting. In short, it should keep your costs down to a minimum.

However, some undesirable startup costs come along when you signup for SellerCloud. These include:

  • An implementation and training fee – $2000
  • A minimum monthly cost – $500 (this remains until your per transaction charges exceed $5oo)

As for the pricing, here's what you can expect:

Standard Order Rates

From 1-5,000 orders – $0.25 per transaction
From 5,001-10,000 orders – $0.20 / transaction
From 10,001-30,000 orders – $0.15 per transaction
From 30,001-60,000 orders – $0.10 per transaction
From 60,001-120,000 – $0.05 per transaction
120,001+ orders – $0.02 per transaction

Amazon Fulfilled Order Rates

From 1-5,000 orders – $0.10 per transaction
From 5,001-10,000 orders – $0.05 / transaction
From 10,001-30,000 orders – $0.04 per transaction
From 30,001-60,000 orders – $0.03 per transaction
From 60,001-160,000 – $0.02 per transaction
160,001+ orders – $0.01 per transaction

For example, if I had 4,000 standard orders, that would cost me $1,000. If I also had 4,000 Amazon Fulfilled orders that would cost me an additional $400. My overall cost would be $1,400. 

Luckily, that $1,400 cost after selling 8,000 should be pretty darn low compared to the revenue. The only problem I see here is if your store consists of less expensive items. For example, you're going to have a much more difficult time if your shop is filled with $5 items and you have to pay $0.25 per transaction. But that's closer to chump change when you make a $50 – $100 sale.

SellerCloud Support

SellerCloud has incredible support. Not only do you get a full ticketing and email system to send in your complaints or questions, but they offer a New Jersey-based support squad with a phone line. I always get excited about US-based support since that generally means they're full-time employees of the company, not outsourced, and they actually know how to use the software.

So it's great that you can call the company with questions. You'll also find SellerCloud on some social media platforms, and you can sign up for the email newsletter.

If you're more interested in completing your own research and avoiding the whole “talking to someone” thing, SellerCloud offers tutorials, documentation and resources. The Resources page is pretty much a blog with incredible tips for ecommerce companies. The tutorials are categorized videos, including titles for inventory, orders, shipping and reports. Finally, the documentation is a huge collection of documents, serving as your product manual.

I also noticed the website has a chat box, but when I was on there it said no one was available.

Who Should Consider the SellerCloud Platform?

SellerCloud is not for everyone. However, it's certainly going to open up more sales and opportunities for the right businesses. If you have no plans for selling on multiple channels like Amazon and eBay, there's no need for you to consider SellerCloud.

SellerCloud has a huge list of integrations including Jet, Walmart, NewEgg and others. In fact they have more integrations that other similar companies in the space.

If you're just dipping your toes into the multi-channel world, I would still wait until you're all the way submerged.

And that's exactly who should be using SellerCloud, the folks who are tired of struggling with multiple sales outlets and dashboards. The pricing looks fair for those with lots of sales, and it's even better for those who are selling expensive products.

If you have any questions about this SellerCloud review, let us know in the comments section below.

Rating: 4.0 - Review by

Joe Warnimont

Joe Warnimont is a Chicago-based writer who focuses on eCommerce tools, WordPress, and social media. When not fishing or practicing yoga, he's collecting stamps at national parks (even though that's mainly for children). Check out Joe's portfolio to contact him and view past work.

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