Before 2005, Facebook and LinkedIn were all the rage.
Later, Twitter, Snapchat, Myspace, Instagram, YouTube, Pinterest, Google Plus and many others cropped up to meet the rising need of people to link with each other.
Later on, businesses realized that social networks are also the best places to hunt for leads, and then came social media advertising.
2017 saw most social media platforms revamp their services with more new features, brand opportunities, and consumer preferences.
Some of the smashing upgrades that made these sites more useful include the use of stories, shopping capabilities, chatbots and other artificial intelligence ideas.
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