Author: Adi Suja

Social media has come a long way since Six Degrees, the first social platform.

Before 2005, Facebook and LinkedIn were all the rage.

Later, Twitter, Snapchat, Myspace, Instagram, YouTube, Pinterest, Google Plus and many others cropped up to meet the rising need of people to link with each other.

Later on, businesses realized that social networks are also the best places to hunt for leads, and then came social media advertising.

2017 saw most social media platforms revamp their services with more new features, brand opportunities, and consumer preferences.

Some of the smashing upgrades that made these sites more useful include the use of stories, shopping capabilities, chatbots and other artificial intelligence ideas.

Continue reading "15 Kickass Tools for Social Media Marketing Automation in 2023"

Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile.

Ever wondered why such differences exist?

Let’s dig a little deeper.

You might have probably heard the term ‘mobile-first indexing’ lately. Let me break it down to you in simple terms.

Continue reading “10 Guidelines to Prepare Your Online Ecommerce Store for the Mobile-First Indexing Update”

User-generated content is essentially any content created by unpaid contributors or users. It can include anything from pictures, videos, and blog posts to testimonials and comments on discussion boards.

User-generated content is typically created or uploaded online, where it is easily shared.

But why is UGC such a big deal? And why are corporations spending millions to try and push users to create user generated content?

Continue reading “The Ultimate Guide to Get Users to Create User Generated Content”

Technology has done wonders and transformed the way we live our lives.

A few years ago, the global business operated in the physical world. Back then, you were expected to visit a shop to make a purchase. In the present world, smartphones, tablets, and PCs have changed the scenario, and companies have started setting up online businesses to tap into the massive population of the internet world.

Companies like Amazon, eBay, Walmart, and Target proved that e-commerce was the newest kid on the tech block worth checking on. But as time went by, niche specific business owners realized that some buyers don’t want to go to these general sites for everything. Niche-specific businesses are usually passionate about what they sell, and they usually do a lot of research and value the opinions of their customers while scouting for a product to add to their catalogues.

Continue reading “Top 15 Niche Online Businesses For Inspiration”