The best Shopify themes for clothing stores can instantly take your ecommerce site to the next level. Shopify themes don’t just enhance the appearance of your site, they can also come with built-in functionality and features, designed to improve user experience.
The Shopify marketplace is home to endless apps, plugins, themes, and extensions, especially suited to different websites and industries.
So, how do you know which is best theme for your fashion store?
We sorted through the available options to bring you a selection of our favorite choices for Shopify clothing stores in 2023.
What are the Best Shopify Themes for Clothing Stores in 2023?
We selected these Shopify themes based on a number of different factors. Not only is each theme supported natively by Shopify, so it’s guaranteed to work perfectly on your store, but all of our chosen designs are also brimming with a host of great components.
While there are plenty of alternative theme options to choose from, we picked the options below because we believe they have the best combination of aesthetic appeal, functionality, and value to offer. This list includes both free and premium themes to choose from.
Dawn
Created by Shopify, Dawn is a free Shopify theme with a minimalist design. The chic and modern aesthetic ensures your products can capture the most attention on your site, and engage your audience. The theme also has a “quick setup” mode to allow you to dive into design as quickly as possible.
The Dawn theme is specifically suited to exceptional brand storytelling, with a high focus on visuals and speedy performance. You’ll be able to access a range of advanced customization settings without using any code, and leverage media-first product pages, to showcase your items in the best possible light. This theme includes access to cart notes, in-store pickups, and quick buy options.
It also includes a range of marketing features, such as support for product reviews, promo banners, cross-selling, blogs, an FAQ page, and enhanced search. Plus, you get free theme updates, and free high-resolution stock photos from Shopify Burst.
Impulse
This premium Shopify theme was created by “Archetype Themes”. It includes support for EU translations, store locator functionality, age verification, countdown timers, and a range of color swatches. For a price of $350 you’ll access everything you need to succeed in one comprehensive theme. There’s a versatile promotion designer for advertising, a host of landing page templates, and highly customizable meta data, to help boost your search engine visibility.
Perfectly suited to high-volume stores and companies focused on visual storytelling, this modern and dynamic store is brimming with unique features. There’s a completely customizable checkout section, and a host of marketing tools such as countdown timers, customizable contact forms, promo banners and pop-ups, and recently viewed item collections.
For merchandising purposes, you’ll have access to image rollovers and hotspots, product tabs, breadcrumbs, and recommended product suggestions. Plus, the theme has an unlimited free trial, so you can customize as much as you like and play with the design before buying anything.
Impact
The Impact theme by Maestroo is a typography-oriented theme for clothing companies with a strong focus on minimalism and modernity. You’ll be able to access a range of unique gradients and big headings to capture customer attention, and you can drag and drop over 35 sections into each page, for a unique design that doesn’t compromise on SEO.
This unique theme is optimized for conversions, with quick buy collection pages, sticky “add-to-cart” buttons and complementary products displayed on product pages for cross-selling. You can create slide-out and sticky carts, support in-store pickups, and design your own in-menu promos. Plus, you can add trust badges to your pages to boost brand credibility.
The theme comes with support for look books, high-resolution images, slideshows, and product videos. Plus, there’s a mega menu option, recommended products widget, and product filtering and sorting solutions available for easy navigation. This theme costs $350 for full access.
Reformation
Designed by Fuel Themes, Reformation is another popular premium Shopify theme for clothing brands. With this product, you can create any layout you want in the drag-and-drop builder with endless optimized templates and up to 30 custom sections. Reformation also comes with support for video slideshows, and a range of unique product page components.
For instance, you can add multiple hover images to product cards, and leverage sticky add-to-cart buttons to increase conversions. There are also various conversion tools built-in, like in-menu promotions, promo tiles, banners, and product reviews, and cross-selling options.
You can create a countdown timer or use a stock counter to increase your sales through FOMO. Plus, there are trust badges for credibility, image rollover animations for engaging your audience, and a huge range of sticky header and mega menu options to choose from. This theme costs $300 for a single store.
Kingdom
Sleek and minimalist, the Kingdom theme is focused on drawing attention to your products, with a high-quality image and a stylish signature sidebar. The sidebar places all of your navigation elements in a small interactive space, so it’s easy for customers to find the products they want. You can also create vertical slideshows with parallax effects to increase audience engagement.
Kingdom comes with a variety of unique tools for boosting sales and conversions, such as custom collection pages with emphasis on featured products. You can create promo banners and popups, recommend products on the product page, and use trust badges to increase conversions.
This theme also supports animation, image galleries, image zoom and rollover functionality, and even enhanced product tabs and slideshows. Users can create product videos, allow customers to sort through items with tags and filtering, and even add their own advanced search bar to their store. All that, and the theme is available for an affordable $250 price tag.
Baseline
A colorful, typography-focused theme created by the Switch team; Baseline is a highly customizable solution based on the “Brutalist” design concept. Vibrant color schemes, grids, and type settings allow business leaders to design a completely custom experience for their store. You can also choose from a range of different template orientations when showcasing your products.
The Baseline theme is quick and easy to setup for companies looking to start selling as quickly as possible. There are a range of marketing and conversion tools built-in for recommended products, promo banners, popups, and tiles. Plus, you can choose from a host of color swatches to make your branding really stand out.
The Baseline theme comes with plenty of great tools to help your audience navigate your website too, such as size charts, product videos, image galleries, and collection page navigation. There’s mega menu functionality, product filtering and sorting, and even the option to add recommended products to pages and checkouts. Baseline is available for $320 with an unlimited free trial so you pay only when you publish your store.
Envy
Perfectly suited to ecommerce stores with a focus on style, Envy will help you to transform the appearance of your fashion store with responsive homepage and product page designs. This multipurpose Shopify theme comes with support for age verification, sticky headers, in-menu promotions, and mega menus, all for the price of $350.
The Envy theme includes features for running time-based promotions, so you can rapidly increase your conversions. There are various scrolling options to choose from, support for promo popups, banners, and tiles, and you can even include product reviews and badges on each page. Customers can also sign up for back-in-stock alerts if they’re enticed by your product images.
Envy allows companies to enhance their online appearance with image galleries, lists of best-selling recommended products, and collection page navigation for their online shop. There’s also built-in product filtering and sorting to help customers find the right items for their shopping cart.
Further reading 📚
Be Yours
Created by the experts at RoarTheme, this $250 premium “Be Yours” theme is fantastic for clothing store owners. Be Yours is best-known for delivering a unique, user-friendly design to businesses from a range of different industries. There are more than 30 sections to experiment with, as well as templates for landing pages, product pages, and collections.
Be Yours is one of the few ecommerce website themes specially designed for dropshippers. You can enhance your site with cart notes, gift wrapping, pre-order options, and quick buy functionality. The page builder tool also includes access to countdown timers, press coverage options, recently viewed item carousels, and countless other tools to make your online clothing business stand out.
You can suggest related products in look books, and use animations and testimonials to make your product pages more engaging. There are options for upselling your customers on every page, and you can customize your theme store with product filtering, sorting, and enhanced search.
Focal
Another fantastic premium Shopify theme for ecommerce stores with a focus on clothing, the Focal theme is ideally suited to fashion brands. You can adjust and customize the design of your store with over 20 drag and drop sections. There are templates for creating landing pages and product pages, and options for changing colors, animations, and more.
To improve your chances of increased sales, Focal comes with access to cross selling tools, quick-buy options in carts, and slide out or sticky cart designs. There are customizable contact forms, support for product badges and reviews, and in-menu promotions. You can also add to the modern design of the Focal theme with recommended and recently viewed product carousels.
This highly responsive Shopify theme comes with animation components, image zoom and rollover, and look book functionality. There’s collection page navigation built-in, enhanced search for your homepage layouts, and even sticky headers available. Focal costs $320 for a single store license.
Capital
Capital is an elegant Shopify theme from the Eight Themes team, with color swatches, mega menus, breadcrumbs, a built-in stock counter, and in-menu promos. The beautiful and stylish theme is available for $350, with an unlimited free trial, and includes 3 different design pre-sets to choose from. There’s infinite scrolling text to help draw attention to your product offers and innovative layouts that allow you to break out of the standard grid design.
Users can enhance their online store with promo banners, pop-ups, and tiles, as well as carousels showing recently viewed items and recommended products. There are in-menu promos, opportunities for cross-selling, and even product badges available for your Shopify store too.
This fashion Shopify theme makes checkout and page optimization simple. You can add videos straight from social media into your pages, highlight image galleries, and create unique animations. There’s also the option to choose from a range of customization options like different fonts and colors to make your brand stand out.
Further reading 📚
Choosing the Best Shopify Theme for your Clothing Store
Finding the ideal theme or Shopify template for your store doesn’t have to be as complicated as it seems. There are countless options available for the modern online business within the Shopify theme marketplace, offering a range of features from newsletter popup integration to SEO optimization.
Whether you’re looking for the ideal theme for engaging online shoppers, with in-built wishlist functionality, dynamic snippets, and videos, or you just want a clean design for your ecommerce platform, there’s something to suit everyone on the Shopify theme store. Some web design solutions are even compatible with dropshipping stores and apps!
Good luck finding the ideal themes for your needs, and don’t forget all of the themes above will allow you to make your own customizations, so you can really make your brand stand out. Don’t be afraid to experiment when working on your unique style.
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