The 6 Best Shopify Landing Page Builders for 2023

The best Shopify landing page builder offers business leaders in the ecommerce market all the tools they need to create compelling, conversion-optimized pages.

With the right tool, you can instantly improve your chances of capturing new leads, expanding your email list, or just generating interest for your next product launch or event. The question is, with so many tools to choose from on the Shopify app marketplace, how do you choose the right one?

Today, we’re looking at some of the most highly-rated and feature-rich landing page builders in the modern market, perfect for Shopify retailers.

In this article:

• Why Use a Landing Page Builder for Shopify?
• How to Choose the Best Landing Page Builder for Shopify?
• What are The 6 Best Shopify Landing Page Builders?
• Conclusion

Why Use a Landing Page Builder for Shopify?

Landing pages are a valuable part of any online store. They help to boost conversions by eliminating the “paradox of choice”, and focusing your customer’s attention on a specific action, like signing up to a webinar, or purchasing a specific product. According to some studies, dedicated ecommerce landing pages can convert around 60% better than any other website page.

While Shopify does allow business owners to create basic landing pages using its “Theme Editor”, the customization options and features are relatively limited. You can build a basic page, optimize it for SEO, and add your own images and copy, but you can’t create highly intuitive conversion tools.

On the other hand, landing page builder apps built for Shopify offer a lot more functionality. You can use them to create more compelling, dynamic pages, with animations, videos, and scheduling tools. Plus, some landing page builders come with conversion-driving features, like countdown timers, stock counters, and pop-ups to increase sales.

How to Choose the Best Landing Page Builder for Shopify?

The right Shopify landing page builder for your needs will depend on a number of factors, including how many customization options you need, the conversion tools you want to use, and even your budget. While some page builders are available for free, others require you to pay a monthly subscription cost for specific features.

We’ve reviewed some of the highest-rated options on the market, to bring you a list of the best solutions for virtually every store.

What are The 6 Best Shopify Landing Page Builders?

• GemPages
• Shogun
• Zipify
• Tapita
• PageFly
• Buildify

1. GemPages

Simple, yet powerful, GemPages is a comprehensive language page builder, which allows for extensive customization, without coding. The versatile drag-and-drop editor makes it easy to optimize the components and layouts of your landing page, adding images, videos, and conversion elements wherever you like. There are even handy templates available, so you don’t have to build from scratch.

GemPages’ landing page templates are all mobile-responsive, and are designed to work with the latest Shopify themes. They also come packed with conversion-driven elements that utilize “FOMO”, such as countdown timers, and stock counters. You can also use GemPages to automatically update your landing page content, schedule pages to go live at specific times, and analyze the results of campaigns. With a free plan available, it’s easy to get started too.

Pricing:

The GemPages free plan includes access to all page types, 1 publishable page, 80+ CRO templates, 65+ elements, 30+ integrations, and SEO/Speed optimization. Paid plans start at $29 per month, for access to more page types, page transfer, A/B testing and more.

Read our GemPages review for more info.

2. Shogun

Easily one of the most popular landing page builders in the Shopify marketplace, Shogun is an easy-to-use and professional app, which supports a range of page types. Shogun is certified for Shopify Plus, and comes with a host of templates and tools to choose from. You can use it to create not just landing pages, but blogs, collections, homepage designs and more.

Shogun’s drag-and-drop editor gives you complete control over all the elements of your pages, allowing you to access a variety of features, from discount tags to countdown timers. Plus, there are SEO controls built-in, content scheduling tools, and A/B testing options to explore too. You can even boost user experience with lazy loading and image compression tools.

Pricing:

The Shogun free plan includes a handful of templates, basic page building elements, pre-styled content blocks, and SEO controlled. More advanced plans include “Build” for $39 per month, with version control and unique page elements.

3. Zipify

The Zipify Pages Builder & Editor on the Shopify marketplace promises companies all the tools they need to create smarter sales funnels, landing pages, and product pages. You can use this tool to customize any page type, from sales and landing pages, to blog posts. There are also dozens of templates to choose from, all conversion-optimized to ensure success.

Like most of the best Shopify landing page builders, Zipify leverages a drag-and-drop interface for ease of use. It also provides access to light boxes, countdown timers, and split testing, to help you make the most out of every conversion strategy. Plus, dashboards are available for tracking important KPIs and metrics.

Pricing:

Pricing for Zipify starts at $67 per month for the basic plan, with complete access to templates, unlimited pages, dashboards, light boxes, countdown timers, and 250,000 monthly page views. There’s also the “Plus” plan for $97 per month, which includes split testing, scheduled page publishing, and support for 500,000 monthly page views.

4. Tapita Landing Page Builder

An all-in-one page building tool, Tapita allows ecommerce business owners to create everything from stunning home and collection pages to conversion-optimized landing pages. There are more than 100 templates to choose from, and a drag-and-drop editor for customization. Plus, business leaders can take advantage of a widget builder for pop-ups and promotional bars.

One particularly interesting feature of Tapita is it comes with ChatGPT built-in, so you can leverage AI to help you create compelling content. Plus, you can translate your pages into multiple languages with a single click. Every page is optimized for speed, with lazy loading options available. What’s more, entrepreneurs can add custom HTML, CSS, and JavaScript.

Pricing

The free version of Tapita comes with support for all page types, unlimited draft pages, 100+ page templates, and 80+ element templates. The Starter pack, at $9 per month includes translation and more widget options, while more advanced plans come with ChatGPT integrations, priority support, and various new customization options.

5. PageFly

Another excellent no-code option for building stunning landing pages, PageFly makes it simple to transform your store’s design. You can create powerful SEO-friendly pages for all aspects of your website, whether you’re customizing your blog or product pages. Plus, the templates are all SEO-friendly, and are designed to be responsive for any display.

PageFly comes with an extensive element library, to give you complete control over customizing your landing page. You can even access conversion-focused elements like countdown timers to boost your chances of sales. For people with a little more technical knowledge, PageFly also supports custom HTML/Liquid, JavaScript, and CSS editing.

Pricing

While there is a free version of PageFly, it only allows you to build one page for every type of template. If you want to access more functionality and freedom, you can leverage a pay-as-you-go service, which starts at $24 per month for 10 “slots” or pages.

6. Buildify

Ideal for creating high-converting store pages in an instant, Buildify is a simple and convenient tool, which requires absolutely no coding knowledge. You can access a range of customizable templates to bring your pages to life in seconds. Plus, there are various automation tools to help boost conversions, such as countdown timers and pop up widgets.

The user-friendly platform comes with plenty of widgets, icons, buttons, and tools to choose from. You can even access analytics to track how your web pages are performing. What’s more, if you do have some coding skills to work with, Buildify supports HTML and custom CSS and JavaScript too. As an added bonus, you can implement social media buttons to engage visitors.

Pricing

There’s a free version of Buildify available, which includes access to the drag-and-drop page builder, all widgets, custom fonts, unlimited previews and basic customer support. However, you can only publish one page. Paid packages start at $9.99 with the option to publish up to 15 pages, as well as access to various customization options and priority support.

Conclusion

There’s no one-size-fits-all strategy to choosing the best landing page builder for any Shopify store. Thanks to the Shopify app marketplace you’ll have plenty of great options to choose from.

Each solution has its own pros and cons to consider, but if you’re having trouble making the right choice, the good news is that many of the tools above offer free demos or trials. This means you can experiment with a handful of solutions before you start spending anything.

Just remember to keep things simple when making your selection. Once you’ve chosen a landing page builder that works for you, keep experimenting with designs and CTAs until you find the best way to boost your revenue, and earn additional leads.