Best Email Automation Tools for 2023

If you subscribe to a service from a link on this page, Reeves and Sons Limited may earn a commission. See our ethics statement.

The best email automation tools are a must-have investment for today’s growing businesses. Email continues to be the best way of reaching and nurturing your target audience today, and email automation solutions are crucial for sending the right messages at the right time.

Around 89% of marketers use email as their primary channel for customer contact, and this would be impossible without email automation software. Our research shows that HubSpot is one of the best solutions for marketing today.

This tool allows business leaders to set up automated workflows to send crucial messages to customers every time they sign up for a newsletter, make a purchase, or even leave something in their shopping basket. It even has a free CRM solution and SMS marketing features.

So how does HubSpot compare to some of the other best automation tools for email?

Let’s find out.

Best Email Automation Tools #1: HubSpot

hubspot email marketing - Best Email Automation Tools

HubSpot is a comprehensive tool combining sales, customer service, and marketing into one ecosystem. The HubSpot environment is a comprehensive solution for business growth, designed to go beyond things like email marketing and landing pages. HubSpot wants to ensure businesses from all backgrounds can thrive in the competitive digital world.

HubSpot’s features are separated into dedicated “hubs”, which allow users to pick the services they like, from email marketing to CRM access. The CRM technology is available to use for free. There’s also a free version of HubSpot’s email marketing technology, which makes it much easier to get started with your campaigns as a complete beginner.

Although HubSpot can be a little more complex than some email marketing automation tools, it’s also extremely comprehensive. As your business evolves, you can add new sales and marketing tools from different hubs. There’s even extensive reporting so you can track what kind of actions are most likely to drive the best results for your team.

Pricing 💰

There is a free version of HubSpot’s tool for email marketing available, but it’s quite simplistic. You’ll need to think about how much you’re really willing to spend before you start shopping for comprehensive advertising features on HubSpot.

You can upgrade to the “starter pack” for the marketing hub for only $42, but the price can increase all the way to $655 if you want full access to the advertising features – and this is the price paid on a monthly basis.


  • Exceptionally innovative marketing tools
  • Great for sales, service, and marketing combined
  • Autoresponder technology is easy to use
  • Built-in CRM with excellent segmentation
  • Free version for beginners
  • Convenient reporting and analytics


  • Can be complex for beginners
  • Quite expensive in some cases

Who is it Best For? ✅

For rapidly growing companies in need of comprehensive service, marketing, and sales tools, HubSpot has plenty to offer. This comprehensive ecosystem is great for larger businesses, but it may be too complex for some smaller brands.

Best Email Automation Tools #2: Sendinblue

sendinblue - Best Email Automation Tools

Starting with our top pick for email automation tools right now, Sendinblue started life as a simple and affordable option for email automation. Over time, the service evolved to offer more features specifically designed for the current marketplace. Now, it’s one of the top 100 software companies in the world, and it’s rated the best email automation tool by a number of publications.

Sendinblue doesn’t just offer automated email marketing, it aligns your email automation with other features like SMS marketing, chat, and inbox consolidation, to help teams get more done in one convenient place. There’s access to a CRM system, so you can track important information about your audience, and create personalized experiences.

The Sendinblue service also comes with in-depth segmentation tools, and the option to create a multitude of tools for capturing leads, including signup forms, landing pages, and even Facebook ads. While the exact functionality of Sendinblue will depend on the pricing package you pick, you can rest assured all come with essential email tools, and high-level security.

Pricing 💰

Sendinblue is one of the most popular email automation tools right now because it’s so affordable. There’s a free plan for unlimited contacts where you can send up to 300 emails per day, and access chat for a single user. The premium plans include:

  • Lite: Starting at $25 per month, with no daily sending limit, email support, as well as A/B testing and advanced statistics if you use Lite+
  • Premium: Starting at $65 per month, features include everything on Lite, as well as marketing automation, landing pages, Facebook ads, multi-user access and telephone support.
  • Enterprise: Pricing per quote, features everything in Premium, including custom email volumes, priority sending, landing pages, multi-user access, SSO, and priority support with a customer success manager.

Notably, the pricing varies depending on your number of contacts.


  • Excellent pricing with a free option
  • Great security and customer support
  • A/B testing and reporting features
  • Live chat for customer service
  • CRM built-in for customer relationship tracking


  • Template editor is limited
  • Can take a while to learn all the features

Who is it Best For? ✅

If you’re looking for a convenient, easy-to-use tool, with affordable pricing and omnichannel support, Sendinblue really does have it all. Excellent segmentation, and a built-in CRM makes this a fantastic tool for developing deeper relationships with customers.

Best Email Automation Tools #3: Constant Contact

constant contact - Best Email Automation Tools

Another excellent pick for all-in-one marketing technology, Constant Contact is a popular automation service, with countless features to explore. The solution simplifies the art of building relationships with your target audience, through everything from in-depth segmentation to multi-channel marketing across social media and SMS.

Constant Contact allows companies to develop comprehensive funnels for nurturing sales leads. You can access drag-and-drop tools for template customization, so your emails are more specific to your brand. There’s also a range of AI-powered tools for things like email suggestions and even website building, so you can design an online presence.

Constant Contact shows you all the information you need to make the right decisions with your target audience. You can check the loyalty of each lead, and experiment with everything from A/B testing to coupons and gift cards to increase your chances of sales.

Pricing 💰

Constant Contact has a pretty straightforward approach to pricing, charging around $20 per month at the base level to email marketing, depending on your contact number. For email “Plus” which gives you access to things like SMS marketing, you’ll need to pay at least $45 per month, and this number increases based on your number of contacts.


  • Comprehensive tool for omnichannel email marketing
  • Drag-and-drop template access
  • A/B testing and reporting
  • Excellent selection of email automation tools
  • No contracts to worry about
  • Convenient SMS and social media options


  • Limited storage in the cloud
  • Can get expensive quite quickly

Who is it Best For? ✅

Email marketing tools like Constant Contact are great for developing a deeper understanding of your audience, and then connecting with those customers on multiple channels. The omnichannel environment is ideal for keeping your company top-of-mind.

Best Email Automation Tools #4: ActiveCampaign

activecampaign homepage - best email automation tools

One of the better-known and most popular tools for email automation on the market, ActiveCampaign is an end-to-end advertising solution with an extensive set of exceptional features. The ecosystem can help companies expand their reach in seconds, building stronger relationships with customers across a host of environments. You even get a built-in CRM (Customer Relationship Management) platform.

ActiveCampaign offers access to a range of capabilities for sales and marketing, including extensive segmentation for tracking various customer journeys, subscription forms, automation maps, texting, messaging, event tracking, and custom audiences. You can even create dynamic content and track the journey of your target audience from one point in your website to the next.

ActiveCampaign represents one of the more comprehensive tools for marketing automation on the market, suitable for businesses of all sizes and backgrounds. Your full package will come with a dedicated selection of marketing tools, with email templates and subscription forms, as well as sales and service solutions.

Pricing 💰

Pricing for ActiveCampaign depends on the features you want and the more of contacts you have. For 1000 users, you’ll need to spend around $21.75 per month on an annual basis for the “Lite” package. The same number of contacts will cost $36.75 per user per month if you want the “Plus” plan, with extra CRM and marketing features.

The “Professional” package is $112.13 per month with all the features of the Plus plan, as well as 1:1 Training, onboarding specialists, split automations, and conversation reporting. There’s also an Enterprise package for $194 per month annually, and a “Conversations” add-on for chat, at $19 per month per agent.


  • Comprehensive sales, service, and marketing system
  • Integration with tools like Facebook and WordPress
  • Real-time chat functionality included
  • Built-in CRM with visual automation workflows
  • Reporting and analytics tools


  • Can get expensive depending on contact numbers
  • Takes a while to master all the tools

Who is it Best For? ✅

If you need an end-to-end solution for sales and marketing technology, it’s hard to go wrong with ActiveCampaign. The ecosystem is packed full of amazing features to make running your business easier, including a dedicated CRM.

Best Email Automation Tools #5: MailerLite

mailerlite - Best Email Automation Tools

Popular among companies with a limited budget, MailerLite is an easy-to-use and affordable approach to email automation. Suitable for companies of all backgrounds and sizes, this convenient platform gives you all the functionality you need for high-quality branded emails.

There’s a drag-and-drop builder with plenty of templates to get you started, a comprehensive knowledge base, video tutorials, email support, live chat support, and so much more. You can even create your own landing pages, pop-up forms and subscriber management systems to access a wider range of potential leads. Plus, A/B testing means you can easily examine which of your marketing campaigns drive the best outcomes.

With MailerLite, tracking results is quick and simple, with click-maps, surveys, and email campaign reports. Access to state-of-the-art integrations makes life even easier, thanks to the ability to connect with your existing website builder and other tools. You can even access bonus features like GDPR compliance, SSL encryption and double opt-in forms.

Pricing 💰

MailerLite keeps pricing relatively simple. There’s a free package with some restrictions which allows you to send up to 12000 emails per month to 1000 subscribers. This plan doesn’t have the same live chat support, or newsletter templates. You’ll have the MailerLite logo on your emails, and no access to features like auto-resend or a dedicated IP.

For the paid package, prices start at $10 for 1000 subscribers, and increase based on the number of subscribers you have. All packages come with unlimited emails per month.


  • Unlimited emails for all paid plans
  • Easy-to-use backend interface
  • Excellent customer service and support
  • Powerful range of landing page tools
  • Free package for beginners


  • Not the most extensive tracking and reporting features
  • Slow customer support

Who is it Best For? ✅

If you need a simple and convenient tool for email marketing, perfectly suited to smaller companies, MailerLite offers the ease-of-use you need for an excellent, affordable price. It’s also great for creating your own landing pages.

Best Email Automation Tools #6: Moosend

moosend - best email automation tools

Designed to help any business accelerate their email marketing strategy in no time, Moosend is a state-of-the-art solution for advertising, complete with access to unlimited emails, live chat support, subscription and sign-up forms, and custom reporting.

Used by leading companies like Dominos and Vogue, Moosend combines excellent deliverability with professional templates and lead nurturing strategies. There’s access to a range of behavioral email campaign tools, so you can build custom experiences for your audience. You’ll also have access to reporting, analytics, and tracking capabilities.

Thanks to a host of convenient integrations, linking the website builder and other tools you use each day with Moosend is simple. There’s even an Ecommerce AI system, where you can use data to create deeper relationships with your target audience.

Pricing 💰

There’s a free forever plan available for Moosend, with no credit card required, sign up and subscription forms, unlimited emails, and extensive reporting and analytics. Paid plans start at $8 per month depending on your number of contacts and support up to 5 team members.

If you want the most comprehensive service from Moosend, you’ll need a Custom plan, which adapts pricing to suit your specific needs. There’s a selection of custom reporting tools and service-level agreements included with this package.


  • Easy to use interface for beginners
  • Lots of customization options for email workflows
  • Free plan available for budget-conscious companies
  • Segmentation and dynamic emails
  • Convenient automation journey templates


  • Not a huge range of email templates
  • Could offer more automation options

Who is it Best For? ✅

If you’re looking for an affordable and convenient way to transform your marketing automation strategy, Moosend is a great pick. The service is easy-to-use, and ideal for companies looking to convert more clients.

Best Email Automation Tools #7: Omnisend

omnisend - best email automation tools

Omnisend is a popular email marketing tool for sending drip email marketing campaigns. Small businesses love this product for it’s ease of use, and simple drag-and-drop builder. You’ll have no problem customizing everything from transactional emails to promotional emails, and you can even collect valuable information about your customers to ensure personalization.

The Omnisend ecosystem is great for getting to know your contact list with analytics and reports. You can even conduct A/B tests on your email list to improve your open rates and click through rates over time. Even better, this email marketing software is ready to connect with various other tools you already use for brand building, like Shopify and WordPress.

Omnisend is a convenient tool designed to help you make the most of your marketing strategy with simple automation features, drip campaigns, and a convenient email builder. However, more capabilities with email marketing services also means more learning.

Pricing 💰

There is a free version of Omnisend available, but you miss out on a lot of advanced features like better follow-up campaigns and unique features in your email editor. You will be able to send up to 15,000 emails per month with the free package, as well as accessing sales reports.

The paid Omnisend package starts at around $16 per month, and you’ll get everything from advanced reporting tools as part of the service, as well as web push notifications for your marketing solutions, and SMS credits for omnichannel lead generation.


  • Useful analytics for your customers
  • Integrations with leading site-building tools
  • Easy-to-use environment
  • Excellent range of list management options
  • Dynamic emails with no plugins necessary


  • Can get expensive fast
  • Lots of features to learn

Who is it Best For? ✅

If you’re looking for a great way to improve relationships with new subscribers, Omnisend is a top choice. You can enhance your emails with dynamic content optimization and an immersive product picture to engage your audience too.

Best Email Automation Tools #8: Mailchimp

mailchimp - best email automation tools

Probably one of the better-known tools on the market for email advertising, Mailchimp is a fantastic all-in-one solution for email campaigns. This easy-to-use automation platform will have you sending welcome emails and abandoned cart workflows in no time. You can even establish SMTP campaigns, track real-time performance, and use A/B testing to find the most attractive email campaign.

Mailchimp offers access to SMS and social media integration, plus there’s a drag-and-drop editor for creating high-level emails and extensive segmentation. Mailchimp ensures you have you need to benchmark your email outcomes and improve your cost-effective campaigns over time with customer data. You can even use suggested campaigns as a beginner.

This marketing automation software is great for sending all kinds of email newsletters and keeping track of valuable metrics too. You can even access extra features with Mailchimp for building your own website too.

Pricing 💰

There is a free plan available for Mailchimp which comes with a creative assistant, website builder, marketing CRM, forms, and landing pages. However, to unlock your own branding, you’ll need at least the basic Essentials package at $9.99 per month, based on 500 contacts. This package also comes with A/B testing and multi-step journeys.

The Standard practice, with customer journey building, starts at $14.99 per month, while the Premium package starts at $299, based on 10,000 contacts, and offering advanced segmentation and multivariate testing.


  • Integrated CRM with segmentation opportunities
  • Forms, landing pages, and website building
  • Lots of intelligence options with send-rate optimization
  • Plenty of support for beginners
  • Integrations with leading tools
  • Easy-to-use website builder


  • Not the most advanced reporting features
  • Can be expensive to access advanced features

Who is it Best For? ✅

Mailchimp is a fantastic tool for beginners in search of simplicity and convenience. You’ll have no trouble getting your campaigns set up for everything from webinars to sales promotions. Plus, you can integrate with tools like Keap and Shopify.

Best Email Automation Tools #9: Drip

drip - Best Email Automation Tools

With a convenient user interface and a wide variety of features to explore, Drip is a reliable email marketing platform for companies of various sizes. This fantastic tool for online marketing is similar in many ways to market leaders like Campaign Monitor and Sendinblue, because it targets both email and SMS marketing. You also get some high-value reporting, similar to what you’d expect from competitors like Aweber.

Ideal for running sophisticated campaigns for email automation, Drip allows you to build the perfect conversion strategy for your audience, without the need for coding. There’s A/B testing so you can track the performance of everything from your subject line to your offer, and you can integrate all of the data from your WooCommerce store too.

Like many of the top email marketing tool providers, Drip is brimming with fantastic functionality, including email segmentation and drip templates. You can also experiment with HTML and other in-depth features depending on your skills. Live chat support and webinars are on-hand for extra guidance.

Pricing 💰

A free trial is available for Drip so you can examine the functionality of the technology. When you choose to upgrade your package, your pricing will start at $19 per month with unlimited email sends for up to 500 contacts. Pricing increases based on the number of people you want to reach.

If you want both SMS and email marketing at the same time, your pricing increases to around $22 per month starting with 500 contacts and 200 SMS messages per month.


  • Wide selection of features for automation
  • Great for personalization and segmentation
  • Easy-to-use backend with pre-built workflows
  • Multi-channel SMS and email marketing
  • Easy to access insights into your audience
  • Integration with leading tools


  • Other services can be a little easier to use
  • May be expensive for extensive SMS/email marketing efforts

Who is it Best For? ✅

Drip is ideal for building segmented campaigns that really speak to your target audience. In-depth reporting and testing makes it easier to make decisions about how to reach your target audience, without spending a fortune on strategies that don’t work.

Best Email Automation Tools #10: ConvertKit

convertkit - best email automation tools

Finally, ConvertKit stands as one of the most extensive email marketing tools on the market, giving you a fantastic range of tools for reaching and converting your target audience. With state-of-the-art personalization based on subscriber data, you can reduce your unsubscribe rate and generate positive action from your audience. There’s even the option to design RSS feeds and subscriber forms.

Convenient list segmentation ensures you can send emails based on a customer’s previous purchases, location, and other elements. You can also access a range of beautiful templates to make your brand look more professional, and an email designer with drag-and-drop functionality. Integrations are available with leading site builders and tools, plus there’s tons of support to help you.

If you need to figure out how to use ConvertKit as a beginner, you can access a huge community, knowledgebase, podcasts, workshops, blog articles, and how-to guides. ConvertKit also offers landing page building and sign-up forms.

Pricing 💰

There’s a free package for ConvertKit offering unlimited landing pages and forms, as well as email broadcasting and subscription selling for up to 300 subscribers. The paid packages start at $9 per month for up to 300 subscribers, with free migration from other email marketing tools.

Creator Pro is the most expensive package right now, offering priority support and advanced automated funnels for a price of $25 for up to 300 subscribers per month.


  • Fantastic support and community guidance
  • Excellent all-in-one marketing experience
  • Easy-to-use environment for business leaders
  • Forms and landing page access
  • Plenty of customization and segmentation


  • May have more of a learning curve than some alternatives
  • Can get pricey after a little while

Who is it Best For? ✅

If you’re looking for a fantastic email marketing tool committed to helping you succeed in the digital landscape, this could be the service for you. ConvertKit offers a wide range of tools, as well as guidance on how to use them.

Finishing Thoughts

The ideal email automation tools for you will always depend on your specific needs. Start by considering your budget, but don’t forget to prioritize crucial features, like API access if you’re a developer, or integrations with tools like Salesforce and Infusionsoft for in-depth insights.

There is a wide selection of email marketing tools available today, from GetResponse, to MailerLite, and many even have free trials, so you can test the functionality before you dive in. It’s definitely worth doing plenty of research when making your choice.

Rebekah Carter

Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she’s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.

Comments 0 Responses

Leave a Reply

Your email address will not be published. Required fields are marked *

Rating *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

shopify popup new
shopify light modal wide - this exclussive deal expires