Omnisend Review (2023): What to Expect from Omnisend

A Guide to Omnisend for email marketing

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Connecting with customers is one of the most important things you can do as a business. The more you reach out to your customers, the more likely it is that you’ll build a successful relationship which leads to future opportunities. Tools like Omnisend, a marketing automation platform marketing service, simplify the art of connecting with clients, by allowing you to reach them on a specific schedule.

Omnisend offers a free plan with up to 15,000 emails, and paid plans starting at $16 per month. There’s also a lot of positive feedback on the internet about Omnisend’s performance. The product works well with a range of stores and makes it easy to turn clients into repeat customers.

With features ranging all the way from landing pages to advanced segmentation for ecommerce brands, Omnisend certainly has a lot to offer. Today, we’re going to look at the features and functionality of Omnisend, to determine whether it’s a good investment for you.

What is Omnisend?

omnisend review - homepage

Omnisend is a popular platform for marketing automation. Though this solution is often advertised as an email marketing tool, the Omnisend platform allows for omnichannel promotion, so you can reach your customers in various landscapes.

Omnisend positions itself as a platform which specializes specifically in selling products to customers. The solution caters to businesses of all sizes, from small companies to multinational organizations. Omnisend also comes with a range of templates to help you create more immersive personalized emails. This includes a huge selection of automated features for segmenting your list. On top of this, the platform integrates perfectly with Facebook, and various other SMS marketing tools too. The Omnisend environment is great for lead nurturing and capturing.

Omnisend is  channel rich in features that help you to create engaging, compelling, and powerful forms for lead generation. These tools work wonderfully for improving your lead capture rates. Options range from sign-up boxes, to popups, and wheel-of-fortune products too.

Omnichannel also supports in-depth analytics, with click maps, real-time dashboards, and so much more. Overall, Omnisend provides everything marketers need to simplify omnichannel campaigns for marketing and growth.

Omnisend Pros and Cons:

Omnisend comes with a range of features that make it extremely powerful for the right company. However, like any email marketing or promotional tool, it does have its pros and cons. Omnisend is incredibly user friendly and easy to use, with tons of automation options, but it doesn’t have the widest selection of email templates compared to some competitors:

Omnisend Pros 👍

  • Unique tools like the built-in product picker can make it much easier to connect with customers. You can choose a product from your store and add it to your newsletter automatically. You don’t need to add information manually and waste time.
  • Omnisend allows users to send up to 2,000 free messages each month
  • Harnessing the power of automation with Omnisend is quick and simple
  • Omnichannel marketing options means you can reach customers anywhere
  • Omnisend has some excellent free features to explore for beginners
  • There are plenty of integrations with popular platforms
  • Excellent customer service
  • Excellent segmentation for your audience groups
  • Higher conversion rates

Omnisend Cons 👎

  • Lack of communication regarding new updates
  • Not a huge number of customizations
  • Will need to add data from scratch to social campaigns

Omnisend Features

Omnisend is a powerful omnichannel tool with tons of fantastic features. There’s a wide selection of email templates and intuitive drag-and-drop email editing options to explore. This makes it easier to create professional looking messages too. When you couple this with the product picker feature created by Omnisend, and the CTR-boosters from the company, you also have the option to create and send emails that your subscribers really want to check out.

Let’s take a look at some of the basic features of Omnisend.

Email Marketing

Email marketing is a core component of Omnisend. The way your emails look, and the professional formatting you choose can say a lot about your company. You can easily customize each of the Omnisend templates to make it easier to create stunning, professional emails in no time. There’s even the option to share saved templates across connected stores.

The drag-and-drop content editor means you can access a range of features for your emails in a matter of minutes, without having to worry about coding. Dynamic discount codes, scratch cards, product recommendations, and the fantastic product picker all come as standard.

omnisend sign up form

There’s also omnichannel marketing campaigns to consider. Unlike other email marketing tools, Omnisend doesn’t focus exclusively on email. You can also create and launch marketing campaigns that cover a wide selection of channels, from social media to SMS messaging. Integrations with your favorite apps make creating a consistent experience easy.

Users can also merge multiple communications and social media channels into a single unified environment. This does make it a lot simpler to automate your campaigns and ensure everything is delivered at just the right time for your team.

Smart Segmentation Features

All of your customers are different, so it’s important to create an email marketing experience that’s unique to each group. The Omnisend smart segmentation feature ensures that you can easily divide your list into smaller groups. The solution comes with excellent access to customer profile data, shopping history, and more filters to build audience segments that you can either exclude or include depending on what you want to target.

There’s the option to base your segments on a wide range of factors too. For instance, you could divide your audience based on their demographics, the relationship they have with your company, purchasing habits, and more. There are also auto-renewal segments available, which allow you to intelligently categorize customers based on campaign activity, and the channels they use to connect with your company.

This kind of segmentation is incredibly helpful when it comes to creating more personalized campaigns that really speak to your audience.

Intelligent Reporting

Reporting is often a must have for any email or automated marketing campaign. You need to understand exactly what’s going on with your audience, so you can create the most powerful outcomes for your campaigns. Omnisend’s reporting features support in-depth and comprehensive marketing campaigns.

Omnisend’s custom reports will help you to grow a more effective enterprise email strategy, and design automation workflows suitable for your audience. You can even create custom reports from your marketing automation platform based on the metrics and KPIs most important for you. For instance, an option could be to examine your audience’s language and location.

In-depth examinations allow you to really drill down into the different elements of your email strategies, so you can get more customers back to your online store. With Omnisen, you’ll quickly discover what is and isn’t working for your strategies, and you can access A/B testing too.

Lead Generation Solutions and Automation

Omnisend helps you build your email campaigns from start to finish, which includes getting people to sign up for your messages in the first place. There are plenty of options for companies looking to capture leads, including signup boxes, popup widgets and gamification options. You can use wheel of fortune solutions with your signup forms to encourage more signups.

Once small businesses have convinced customers to sign up for their email marketing strategy, there are a range of automation features in Omnisend to help you nurture customers. You can start with welcome emails, and experiment with a range of different segmentation options for custom audiences. Using customer data, it’s easy to design emails for your ecommerce business that speak directly to your target customer.

Unlike many other email marketing platform options, Omnisend comes with a range of automation workflows, so you don’t have to figure out how to follow-up with customers from scratch. The pre-built solutions in your email marketing software contribute to the overall ease of use for Omnisend customers.

If you need extra help, Omnisend also has artificial intelligence built in to provide custom suggestions based on shopping behavior and customer profiles.

Omnisend Integrations and Customer Support

Although has a lot of great features built-in, it also provides customers with access to tools to expand their email functionality. For instance, you can integrate with CRM tools, ecommerce platforms, sales services, logistics and shipping services, and more. Options range all the way from integrations with Shopify and WooCommerce, to support for Opencart, Shopify Plus, Square Online, Prestashop and Magento.

It's definitely worth checking out the integrations available from this service if you’re looking to enhance your email strategy by connecting things like SMS messages, social media and email with CRM data, sales solutions and more.

From a customer support perspective, Omnisend offers both 24/7 email and live chat support. However, users are generally encouraged to look at the self-service solutions such as an online knowledgebase before they resolve issues with the help of the service team. If you’re an enterprise or Pro user, you will get a dedicated account manager included as part of the service. This is a point of contact you can use to ensure all issues can be quickly resolved.

Omnisend Pricing

omnisend review - pricing

Despite being a very comprehensive omnichannel marketing automation platform, Omnisend is still very affordable. All packages come with a 14-day trial, and there’s a free version available for a full year. This free version is quite generous, with an offer of 250 contacts and 500 messages each month. If you’re just getting started with email marketing, then you’ll get everything you need here. There’s access to a drag-and-drop email editor, prebuilt email templates, website tracking with history for up to one month, and various sign-up forms.

You can still segment your audience with the free package, and access sales reporting basics. There are even click maps (visual reports of clicks), so you can learn more about which parts of your email grab the most attention. When the time comes for the reactivation of your Omnisend account, you’ll have a few premium options to choose from, such as:

  • The Standard plan starts at $16 per month: for 500 contacts and up to 6000 emails per month, as well as automation reports, and workflow automation for your email marketing, Facebook messenger marketing, and SMS campaigns. You can publish unlimited sign up forms, register multiple users to the same account, and create up to 20 segments for your audience. You also get live chat support, third-party integrations, A/B testing campaigns, and access to advanced tools like product picker and product recommender to help you suggest the right apparel & fashion or other products to clients. Wheel of fortune style sign-up forms are also available.
  • The Pro plan starts at $59 per month: This plan covers everything you’d get in the standard package, but you have 500 contacts and unlimited emails instead. Users can create up to 50 segments to personalize messages, and you get website tracking with a 6-month data history. You’ll also unlock a wider range of third-party plugins, as well as up to 20,000 push notifications per month for marketing and order confirmation. You’ll be able to use your own custom domain, access deliverability support, and use Google Ads customer match for targeting. There’s even $99 of SMS credits per month.

Omnisend Review: Finishing Thoughts

Omnichannel marketing is becoming increasingly crucial in the digital world. If you have an online store and you want to connect with your customers in a range of environments, then omnisend could be the perfect solution for you. Omnisend is an excellent choice if you’re serious about leveraging ecommerce automation to connect with your target audience.

This service comes with everything you need to thrive online, including abandoned cart automations, templates for customer reactivation and cross-selling, transactional emails, and follow-up support for orders. These all save you plenty of time and can help you get the most out of your conversion strategies.

Omnisend is also a fantastic tool if you’re looking to create highly professional segmented campaigns with beautiful designs and plenty of integration options. However, you might have some issues with this service if you want to dive down into certain levels of analytics, like finding out which email clients your customer uses.

If you’re planning on using something like Omnisend for your email marketing, it’s definitely worth signing up for at least the free trial, so you can test out the functionality. This could be the ideal product for you.

Rebekah Carter

Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she’s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.

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