Articles Archives

How to Use Color and Contrast to Make Your Message Stand Out

Bogdan Rancea Aug 26, 2022

A brand is defined by the colors they use. It can say a lot about your business, products, or services. Understanding the way color works and how to properly express what your brand stands for will help you stand out amongst the competition.

Using Color to Shape Mood

Colors evoke various responses from different people. Even the shade of color has an effect on human reaction. Why not take advantage of color psychology to influence your customers? You know what message you want your brand to create thanks to my previous article, now let’s find the colors to match!

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A Complete Guide to Setting up Google Analytics for Your Ecommerce Website

EP Editorial Team Sep 15, 2021

Articles

Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics.

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Why Has Buying Groceries Online Been Slow to Catch On?

EP Editorial Team Sep 15, 2021

Articles

While shopping online for other items is becoming ubiquitous, the one sector that has failed to gain any traction-is the supermarket. During the dotcom boom of the late 90’s there were sites like Grocery.com that tried and failed. Offline big chains like Safeway and Wal-Mart have entered the e-commerce area, with limited success.

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3 inspiring minimum viable products from Dropbox, Buffer, AirBnB

Bogdan Rancea Nov 8, 2021

Articles

This is a guest post from Jerry Cao of UXPin – The UX Design App.

An MVP is much more than just a minimum product. It is perfection by subtraction, the simplest experience, a serious reality check — “Hello, World!”. An MVP trims all the fat and leaves just the essence.

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Ways to Validate Your Niche for Less than $100 (Part 2 of 3) – Hello Bar

Felix Thea Sep 15, 2021

Articles

This is the second episode of our series on niche validation. You might want to read part one and three to get the whole picture.

I've spent the last 2 months speaking to successful ecommerce entrepreneurs on my podcast, Shopify Masters, and one of the most common mistakes entrepreneurs regret making is that they started off with too many products. One of my guests, Morgen Newman from MixedMade (click here to listen to his story of launching an ecommerce store that generates revenue in 30 days), spoke about a valuable lesson a seasoned entrepreneur taught him. The entrepreneur told him “when you go from 1 product to 2 products, you doubled the amount of work and risk.”

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How to Choose the Right Ecommerce Platform for Your Online Shop

EP Editorial Team Jan 5, 2023

Articles

There are many reasons why a pre-built eCommerce platform might sound more appealing to you than having to hire a web developer to build a brand new one for you. Though, from experience, in most cases the heaviest factor is the ease of use and ability to work closely with a community of other online store owners.

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19 new and free infographic kits & templates

Bogdan Rancea May 18, 2022

Articles

Clever graphic designer always keep some infographic kits and elements handy. Why? Because infographics – even though not that popular as they were two years ago – are still all the rage when it comes to content marketing, so high quality dataviz pieces will always be in demand. Today we've selected for you some high quality, free new resources for your toolkit. Scroll down and let me know which is your favourite.

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8 Amazing Web Tools to Spy on Your Competition

anca Sep 15, 2021

Articles

Don't think OO7! OK, maybe just a bit. But delete all the dangerous bits from the Bond equation, because in these situations, ‘to spy' means to ‘discover by close observation', ‘to investigate intensively' and their variations. The apps listed below are meant to offer insights, tips and priceless data that should help with marketing and ad strategies, even design choices, and much more. Take a closer look; I hope you'll add a few new items to your toolbox!

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