Category: Articles

This won’t be just another trends article that brushes on speculations.

I've read those too. And I agree- most of them make you wonder about how fast the industry is progressing.

In this post, the focus won't be just on predicting trends that may/may not happen. The focus will be on showing you what trends will sweep over the eCommerce industry in 2018, and how you can take advantage of them today.

I'll be covering three areas of each trend:

What the trend is The data backing it, and How ecommerce marketers can take advantage of them

Let's dive right in:

Continue reading “5 Ecommerce Trends for 2018 & How to Capitalise on Them”

Building an ecommerce store is easy.

Getting people to buy is hard.

Or is it?

The fact is:

It all boils down to your customers.

This is how most marketers and business owners play it out:

They ‘think' that people would be interested in cat socks. No problem.

Then they imagine that girls in the age range of 8-16 would be interested in buying cat socks.

They build out an entire business targeting girls with an age range of 8-16. They then wonder why they're not making sales.

The fundamental issue here is that the thought process is flawed.

Everything you see and hear is perspective.

Such perspectives may not be correct all the time. And building business based on perspectives is a bad idea.

Business and marketing business should be data-backed. You need real data showing you where and what your target audience is.

And in this post, I'm going to show you how to get that data- step by step.

Continue reading “How to Find the Ideal Target Market Demographic For Your Store”

How to start an online boutique store is one of those questions that will never get old. Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. By the end of this guide, you'll know how to start an online boutique using Shopify, along with the Oberlo app- the ins and outs of the business, ways to find good dropshipping suppliers, while also exploring the supplier vetting process.

Continue reading “How to Start an Online Boutique: The Progressive Guide”

Have you encountered a chance to move into the world of omnichannel selling?

Chances are you have.

Even if it doesn't seem like it.

A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair.

Amazon and Walmart are currently duking it out in one of the most prolific omnichannel battles we've seen, with Amazon's attempt to create physical bookstores and Walmart scrambling to give online buyers the benefit of quick returns and pickups from its network of physical stores.

When you own an online or retail store, the question isn't if you're going to implement omnichannel strategies.

The question is when.

Continue reading “6 Awesome Omni Channel Strategies That You Can Use For Your Store”

When it comes to finding niche products to sell online, randomness kills all.

Far too often we get stuck in the mindset that all you have to do is spend time brainstorming to randomly land on a few good ideas.

But here's what:

This approach may occasionally land you on a respectable product that sells well through an online store, but more often than not you end up with a product that's either too far ahead of its time (so it doesn't have a market yet) or a product that's in an overly-saturated market.

Neither of these situations work out for you since the potential for making money relies on consumers getting used to a product or you spending countless hours and dollars trying to break into an impenetrable market.

That's why you should focus on a more methodical approach to finding niche ideas for online business.

Continue reading “Mastering Niche Product Selection for Your Store: Your Step-by-Step Guide”