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Amazon sells over 12 million products, so ensuring your product can be found can be quite a daunting task.

When you consider that there are 1.6 million active sellers and on average 355,000 new sellers join Amazon every year, the idea of being found amongst these looks near impossible.

However, with the right keyword research, an understanding of which product fields are most important and a plan to continuously improve your keywords can put you ahead of the rest.

Continue reading “How to Conduct Keyword Research for Amazon”

Social media has come a long way since Six Degrees, the first social platform.

Before 2005, Facebook and LinkedIn were all the rage.

Later, Twitter, Snapchat, Myspace, Instagram, YouTube, Pinterest, Google Plus and many others cropped up to meet the rising need of people to link with each other.

Later on, businesses realized that social networks are also the best places to hunt for leads, and then came social media advertising.

2017 saw most social media platforms revamp their services with more new features, brand opportunities, and consumer preferences.

Some of the smashing upgrades that made these sites more useful include the use of stories, shopping capabilities, chatbots and other artificial intelligence ideas.

Continue reading "15 Kickass Tools for Social Media Marketing Automation in 2023"

If you're an online business owner, you’re likely to have heard of the payment platform Stripe.com. It's used by thousands of eCommerce retailers to process payments and is one of the most popular eCommerce tools for merchants worldwide. 

But, what you may not know is that in October 2020, Stripe launched Stripe Climate. With a few simple clicks, this empowers businesses to divert a small portion of their earnings to help grow carbon removal technologies. While these technologies are still developing, you could be part of a group of small and growing businesses that want to change how carbon removal operates. 

Given Stripe Climate is less than a year old at the time of writing, we’re giving you all the information that's currently available to help you familiarize yourself with Stripe's climate initiative.

Continue reading “Stripe Climate: Are You Ready to Sign Up?”

Semrush recently monitored their database of 20 billion queries to identify which keywords face the lowest amount of competition in the Google search engine.

The idea behind this was so that they could identify which phrases are currently being underutilized, to help companies find some gems when building out their keyword research.

Additional to this they also looked at the flipside of high competition keywords. To see how people were behaving on search engines and what the common phrases were.

Continue reading “Google Keywords with the Highest and Lowest Competition for Ecommerce”

With Shopify powering over 500,000 businesses across 175 countries, it's safe to say that lots of merchants rely on this eCommerce platform to establish their online presence. Of course, branding is an essential aspect of that.

While Shopify only comes with nine basic themes (each of which comes with its own templates), hundreds of premium themes are available. On top of that, users have access to an active community that's brimming with other design-minded online store owners. All things considering, there are plenty of resources available to help you bring your dream eCommerce store to life.

Continue reading “Best Shopify Website Design Examples for Inspiration (2023)”