The first time the customer sees your product, they might not trust you. Sure, they’re interested, but they’d rather get to know you first. But ecommerce shops aren’t so easily discouraged. They use retargeting on Facebook, Google Ads, and other online channels to reintroduce themselves to their potential customers.
And it’s great. For customers, it means they’ll get targeted ads based on what they actually like. But if you do it wrong, you could waste money—and you certainly might get on a few peoples’ nerves. Here’s how to handle sequential retargeting for ecommerce in a way that invites customers back.
