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Popups and promotional banners are only useful if they're targeted to the customer seeing them.

Think about it: If I land on an ecommerce store and they reveal an exit-intent popup banner for 20% off all ladies merchandise (I'm a guy,) I'm going to close the screen immediately.

It also depends on where the customer is located in the shopping process. For instance, maybe a user is thinking about throwing another item in their cart but they're not quite sure. In that case, you don't want to redirect them to a promotion for another product, but rather keep selling the item they were almost about to buy.

Not all exit offer plugins and apps allow for this type of flexibility, but Picreel seems to do a good job seeing what customers are doing on your site and only sending them the promotions and offers that make sense. So here's an in-depth Picreel review if you'd like to learn more about the most advanced exit intent technology for ecommerce websites.

Continue reading “Picreel Review: Simple Exit Intent Offers That Don't Burn You Out”

Online forms are one of the most tricky areas of website development to get right, especially with so many things that can go wrong. The changing nature of how people access online content also has had an impact on a technology that was developed years before people expected to be able to with a phone what they normally would only do with a computer. It's a technology which has undergone very little evolution.

Continue reading “The Quest For Smarter Web Forms”

You want more sales, right?

Don't we all?

Countless articles have been written about the topic, and even more, tactics are implemented on a daily basis in order to improve sales for online stores. From Instagram to Amazon and email marketing to the holiday push, boosting your sales comes in many different forms. But have you ever tried more alternative routes like Quora or Reddit?

These might sound intimidating at first, but many online stores are putting their expertise to work, writing Quora and Reddit answers that help out communities and drive customers to their websites.

You might initially think that spamming people on these forums is frowned upon, and you're correct. The trick is to provide value with your responses instead of posting spammy links that are bound to get ridiculed or pulled down from Reddit and Quora.

So, if you're interested in learning some interesting new ways to improve profits, here are some tried and tested tips for boosting sales with Quora and Reddit.

Continue reading “How to Boost Sales and Brand Value Sky-High With Quora and Reddit”

I’ll be frank. A/B testing on eCommerce websites is overrated.

Unlike most ‘CROs’ preach, changing colors and tweaking fonts are only going to give you very marginal improvements in conversions and click-through rates. It takes quite a bit of trial and error to understand what creates a positive experience for users on eCommerce websites.

It takes even more effort to identify the standard elements on eCommerce sites and determining how they can be A/B tested to try and improve conversions.

You’re in for a treat today.

I’ve done all the work for you. I’ll show you 5 eCommerce A/B testing ideas that have the most potential to increase your conversion rates, and thereby your revenue.

By the end of this post, you’ll have a solid idea of what to A/B test on eCommerce sites, how to do it, and maybe even have enough ideas to offer this as a service to your ecommerce clients!

Continue reading “Ecommerce A/B Testing – 5 Step Guide”

You’ve probably noticed that credit cards are gaining ground, unless, of course, you’ve been on a mission to the moon during the last decade. Not only are they gaining ground, but they are essential in any ecommerce enterprise.

Now that we’ve settled this, it's good to also know that credit cards come in various colors, have several backgrounds, and each has its own special features. Some mightier than others, but all good for commerce. That's why you shouldn't miss to add “We Accept Credit Cards” sign from your online shop.

Continue reading “We Accept Credit Cards: 16 Editable Vector Designs for Your Website (Free Download)”