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Product listing ads are also known as PLA ads or Google Shopping ads. In short, they're online advertisements that companies pay for on a cost per click (CPC) basis. Therefore, if your online store were to take out a product listing ad on Google, you would only pay for the times when a user clicked on that ad. No payments are made when users see the ad but don't decide to click.

In general, merchants purchase these product listing ads through Google AdWords. It's the most popular ad network in the world, but there are some smaller ones you can also look into.

You don't have to pay anything to signup for AdWords, so the only costs that come in are when users make those clicks. As for the location of the ads, they're placed on the side of Google search results and on the top.

Here's an example:

Continue reading “Product Listing Ads: The A-Z Guide for Boosting Sales Using Ads”

This won’t be just another trends article that brushes on speculations.

I've read those too. And I agree- most of them make you wonder about how fast the industry is progressing.

In this post, the focus won't be just on predicting trends that may/may not happen. The focus will be on showing you what trends will sweep over the eCommerce industry in 2018, and how you can take advantage of them today.

I'll be covering three areas of each trend:

What the trend is The data backing it, and How ecommerce marketers can take advantage of them

Let's dive right in:

Continue reading “5 Ecommerce Trends for 2018 & How to Capitalise on Them”

Building an ecommerce store is easy.

Getting people to buy is hard.

Or is it?

The fact is:

It all boils down to your customers.

This is how most marketers and business owners play it out:

They ‘think' that people would be interested in cat socks. No problem.

Then they imagine that girls in the age range of 8-16 would be interested in buying cat socks.

They build out an entire business targeting girls with an age range of 8-16. They then wonder why they're not making sales.

The fundamental issue here is that the thought process is flawed.

Everything you see and hear is perspective.

Such perspectives may not be correct all the time. And building business based on perspectives is a bad idea.

Business and marketing business should be data-backed. You need real data showing you where and what your target audience is.

And in this post, I'm going to show you how to get that data- step by step.

Continue reading “How to Find the Ideal Target Market Demographic For Your Store”