Author: EP Editorial Team

This is a guest post by Adrienne Dancer of Beat Bop Boom.

You might wonder why have an Etsy shop if we already have our own main e-commerce site. The reason is that Etsy has been a great way for us to reach out to customers all over the world in a very cost-effective way. Etsy is growing in popularity and a major competitor with eBay–and I prefer the design and product focus that Etsy offers compared to eBay. (I see eBay like a big yard sale, whereas Etsy has more of a boutique shop feel.) Plus, Etsy's fee structure and features are much more business-friendly compared to eBay if you are selling fixed-priced items and not interested in auction-style pricing.

Continue reading “Getting Social to Sell Successfully on Etsy”

We make fast decisions on whether to engage or not with a website based on whatever we can make out in regard to the website in the very first moments. The responsibility for making a good first impression lies with designers, developers and site owners. Given the opportunity of pursuing a visitor which is really small, most designs don’t really fulfill the criteria of a perfect website that would satisfy every visitor’s interests. However, most websites do not exist just to impress visitors. Most websites exist to be efficient and sell. Whether it is to get visitors to subscribe to the blog feed, or to download a trial, every website ultimately exists to make a sale of some kind.

Continue reading “5 Ways to Increase Shop Conversion Rates”

This started as a smaller round-up, but there were so many insightful and talented people to feature that it ended up this way. From ecommerce to digital marketing, from conversion to the latest SEO hacks, these people know their stuff. Bookmark their blogs and some of their most popular articles listed, follow them on Twitter (you can find us here), learn from the best.

Continue reading “50 Ecommerce Experts You Must Follow in 2018 & Their Best Advice Yet”

While ecommerce is a highly profitable industry, it is not easy to sell products online. There is tremendous competition out there and your website must really be very good, in order to be successful.

The primary goal of your ecommerce website is to attract maximum number of customers and increase conversion rates, but this does not happen if your site is committing mistakes that are driving online shoppers crazy.

Continue reading “10 Ecommerce Mistakes that Drive Online Shoppers Crazy”