Today, social media spending makes up a small fraction of most business’ marketing budgets. A recent Duke University survey found that, on average, social media spending accounted for just 9% of the overall budget. But that number is projected to expand to nearly 22% in the next five years.
Continue reading “3 Ways Ecommerce Companies Should Use Social Media for Marketing”
Have you started to gain a profit with your online business? According to Forbes, over 23,000 online stores make at least $100k in revenue, and this number is growing every year.
Fortunately for you, this gives you a chance to catch up with the big dogs and make some solid cash from your online business. It really just takes some hard work, the right tools and even a little luck. It all starts with a solid ecommerce platform which helps you get your products uploaded onto a storefront and presentable for your customers.
Continue reading “18 Must Have Tools for Online Store Owners”
Think about where you are in your current ecommerce adventure. Maybe you’ve just setup a nice little shop to sell your new running shoe designs, or maybe your dropshipping business is building a solid customer base, and you need to bring on a few employees to manage all of the orders. Maybe you just finished your stint on Shark Tank, or Oprah talked about your product being one of her “favorite things.”
Continue reading “Top 50 Ecommerce Marketing Tips to Outrank Competitors”
Forget about ecommerce for a moment! Imagine trading one of your prized cattle for a piece of land to raise your family in 7000 BC. That’s how it was done back then. Boy how times have changed. Now think about the first ATM in 1972, and how remarkable it was for people to walk up to a magical machine that spewed out physical cash after a few button clicks.
The history of ecommerce is truly amazing, so we compiled a story of 11,000 years in 30 seconds, by using another modern marvel: animated GIFs. Have a look below and scroll down for the full infographic.
Continue reading “History of Commerce: From Cattle to Bitcoin”
Shopping cart abandonment is a phenomenon that is common in e-commerce. It is an idea that shows the proportion between the number of people who commit to an online purchase and the number of the possible customers who leave the sites at some point, without checking out. Sadly, the registered abandonment rate, as stated by many specialists in the field, is around 60% and up to 80%. We will try to discuss several tips that could be implemented in order to improve the conversion rates and reduce the number of people abandoning your shopping cart.
Continue reading “Suggestions For Preventing Shopping Cart Abandonment”
Did you know that 73% of companies have no idea as to why their customers abandon their shopping carts without buying? This is a troubling statistic considering the internet is filled with tools to help you understand why people don’t convert into paying customers, and most successful ecommerce stores run tests and reports to make changes for improving cash flow.
Continue reading “10 Must Have Tools for Conversion Optimization”
From Black Friday blowouts to attention-generating big press exposures, online stores need to be able to handle massive online traffic and convert that traffic into sales. If an online store isn’t supported by a reliable ecommerce platform, business owners could quickly find themselves drowning in the tsunami of visitors that flood a website during a flash sale or Black Friday event. And if their webstore crashes, they can lose hundreds of sales in a single hour! So how do business avoid this kind of disaster? They choose platforms like Shopify as their ecommerce solution.
Continue reading “Shopify Handles the Pressure of Flash Sales”
There are plenty of inspirational fashion stores and these 60 were chosen for their clean design, great UX or creative products. While in a brick and mortar store the assistant can help people entering the store to decide what to buy, in the online world it’s completely different. 90% of visitors want to see great design paired with awesome products, easy-to-read fonts (but matching the overall design!), and so on.
Continue reading “60 Amazing Online Fashion Stores and Their UX Tricks You Should Steal”
