We have all probably been victims of an impractical or just plain unusable checkout system while trying to perform a purchase online. Most websites are built with the intention to convert the visitors into customers but that won’t happen when a poor checkout design is being put to use. Potential customers are looking for a quick and satisfying online experience which means you need to make sure that happens.
Continue reading “Top 5 Principles for an Improved Checkout Design”
Profit comes from existing customers. I’ll say it again. Profit comes from existing customers. Sure, you need to build this customer base, but we all know the struggles of maturing your company after you establish a solid customer base. If you look at the numbers, a 5 percent increase in customer retention can increase your profitability by 75 percent.
Continue reading “32 Tips for Maximizing Profit from Your Existing Customers”
Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase. Researcher suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, magazines) to substantially large (jewelry, vehicle, work of art).
Continue reading “Impulse Ecommerce: Applying Real World Principles Online”
Check out our new sister site: SHOPPIES, the ecommerce awards offered to the best up-and-coming online shops for excellence in user experience and web design.
This is the fourth installment of the end of the week roundup featuring the best shops, what platforms they’re using, the SHOPPIES grades (for UX, identity & content), and a short description. Hopefully this will inspire you to create your own online shop (or grow it if you already have one) and get your very own SHOPPIES award!
Continue reading “SHOPPIES: Best Shops of The Week [March 15-21, 2015]”
The success of your online store depends on quality keyword research. Did you hear that? Have you ever worked on finding the perfect keywords for your ecommerce store? When people make a search through Google they are most likely to choose one of the first ten links on the first page (usually the first or the second!). Are all of your products ranking in the top ten?
After you get up and running with a nice ecommerce platform one of the next steps is strategizing your keyword approach, since it’s an essential part of your marketing strategy.
Several tools offer options for finding relevant and high ranking keywords to boost your SEO, but one of them stands out. It’s called Market Samurai.
Continue reading “How to Research Keywords for Your Online Shop with Market Samurai”
As a developer of apps, games etc., your primary skill set, but naturally, would be programming and software development. This is what you do the best and this is what you should be able to focus your energies on the most. While this would be the ideal scenario for you, the practicalities of life, however, could be substantially different, as you have probably experienced for yourself, to your disadvantage.
The unfortunate fact that most developers have to live with is having to spend large amounts of time and efforts on tasks and activities like setting up payment gateways, licensing systems, trial setups, analytics etc. – all sucking up your time, away from areas of your core competencies.
If this is where you are at, you might find a good friend in Paddle – a service that lets you easily setup checkout and provides several other useful tools for your web site where you sell apps and games.
Continue reading “Paddle Review – Sell Apps, Games and Software Online the Easy Way”
When you are considering the largest ecommerce sites in the world by their monthly visitors, you would be quick to think that Amazon or eBay would top the chart, however as you can see in the chart below, the biggest ecommerce company in the world isn't located in the U.S. but is Taobao in China with more than 600 million monthly visitors.
Continue reading “10 Largest Ecommerce Sites Globally are Located Mainly in China and U.S.”
Throughout the past few years internet retail sales have seen a steady growth, and in the U.S. alone it is expected to increase 10% during 2015. As more and more people start using their smartphones and tablets to complete their shopping, brick-and-mortar stores will soon see a decline in their sales. Check out our first infographic to to see a detailed view of the state of ecommerce in 2015.
Continue reading “The State of Online Shopping [Exclusive Infographic]”
![SHOPPIES: Best Shops of The Week [March 15-21, 2015]](https://staging.ecommerce-platforms.com/wp-content/uploads/2015/03/Neve-Hawk-01.jpg)
![The State of Online Shopping [Exclusive Infographic]](https://staging.ecommerce-platforms.com/wp-content/uploads/2015/02/state1.jpg)