The best CRM for ecommerce brands is a powerful tool in today’s age of customer-experience focused selling. Today’s companies need to commit to consistently delivering the best possible level of customer service if they want any hope of maintaining long-term loyal customers.
A Customer Relationship Management software, or “CRM”, is a technology specially designed to help collect information about your customers, so you can deliver a more meaningful, relevant set of experiences to your target audience.
Ecommerce brands can use CRM solutions integrated with the other tools in their ecosystem to improve their chances of driving repeat sales and turning customers into dedicated brand advocates. So, which is the best CRM for ecommerce brands?
The Best CRM for Ecommerce Brands
For ecommerce brands, an excellent CRM solution, will provide all of the technology they need to not only track leads, but nurture and convert them too. With an all-in-one CRM solution, you can combine multiple business processes in one environment, from customer segmentation, to setting up automated email and SMS marketing campaigns.
Some of the best CRM solutions, like HubSpot CRM, even come with integrations for a range of other tools your team members might be already using like Mailchimp and Shopify.
We’ve chosen our selection of best CRM solutions for ecommerce brands based on their ease of use, access to a wide range of capabilities, and affordability. Many of the tools below also come with free trials so you can demo the software for a short while before you invest in a long-term package.
HubSpot is a huge name in the CRM environment. Designed for ecommerce teams, HubSpot is packed full of functionality to help you better-understand your target audience and discover what it takes to grow at speed.
Built to put usability first, HubSpot CRM allows you to view all of your details about a lead in a single space, so you can make your workforce more streamlined and efficient. There’s a free version of the technology available, and a free trial, then you can add in a host of additional features for marketing automation and sales.
The HubSpot ecosystem does take a little getting used to for beginners, with such a wide range of features to explore. However, the broad capabilities also make it easier for companies to grow at the right pace. You can access features like territory management, project management, quotes, and proposals, as well as client tracking, and forecasting.
HubSpot pricing works a little differently to some of the other pricing packages for CRMs on the market today. The actual core features of the CRM are free, then you pay for the additional features you need from the collection of marketing and sales tools in the HubSpot “Hubs”.
For instance, you can access the “Starter” Sales hub for $50 per month with calling, email tracking, email sequences, and conversation bots.
- Flexible pricing packages to suit any need
- Lots of insights into customer profiles
- Fantastic range of features like territory and project management
- Quotes, proposals, client tracking and forecasting
- Initial features are free
- Extra “hub” features can quickly add up
- Small learning curve
Further reading 📚
If you’re looking for an ecommerce CRM solution built specifically for WooCommerce and WordPress stores, Metrilo has you covered. This sensational tool is designed to help your WooCommerce analytics run smoothly, without any painful integrations. There are also a range of three separate plans to give you access to different tools, each building on the previous.
There are no limits on traffic, users, data, or emails on any of the plans available either, which makes it easy to scale your business.
Metrilo has a powerful range of tools for managing customers, sending emails, and checking analytics about your target audience in one place. The CRM captures all visitors and allows for product interaction, cart abandonment, customer segmentation, and one-on-one emails. The ecommerce email marketing module includes options for automation, custom domains, and segmentation.
The cheapest “Essential” plan for Metrilo starts at $119 per month, with access to ecommerce analytics, dashboard support, and product insights. The Pro plan includes a customer database with individual profiles, activity live view, and retention analysis for $199 per month.
The Premium plan includes all the features of the Pro plan, as well as customer feedback tools for $299 per month.
- Integrates seamlessly with WordPress and WooCommerce
- Access to cart abandonment tools
- Customer segmentation and email marketing
- Custom domains
- Easy scalability for small businesses
- Not the most advanced email marketing
Further reading 📚
If you’re looking for a CRM software solution that offers more than just a CRM system, Sendinblue has you covered. This all-in-one tool for your ecommerce business will help you to track your customer data and send highly personalized emails and SMS messages to each segment.
The Sendinblue service has everything an online store needs, from integrations with social media, to automated marketing campaigns. You can even get a range of high-quality reports, to help you understand exactly which messages and email campaigns lead to the most sales.
Sendinblue works with a range of ecommerce platforms, and the CRM solution built-in is great for business owners of simple contact management. You can track the customer journey throughout your ecommerce website and find effective ways to guide users down the sales funnel.
There are various packages available for Sendinblue. You can access basic lead generation and lead management tools for free, but you’ll only be able to send up to 300 emails per day. If you want more functionality for your sales pipeline, paid pricing starts at $25 per month for the Lite package, $65 per month for Premium, or there’s an Enterprise package to suit specific needs.
- Customizable automated marketing for your sales funnel
- Easy to use for any online business
- Convenient lead generation and CRM solution
- Multiple SaaS subscription options
- Free package for beginners
- Some limitations on analytics
- Not a full CRM solution
Further reading 📚
Keap is one of the many leading providers of ecommerce tools for business leaders. Intended to empower your sales team and help you find more leads, Keap has everything you need to connect with your target audience. Aside from a built-in CRM platform, you also get automated marketing tools with templates, landing pages, and payments.
There’s access to text messaging functionality, and a range of automations for startups to keep your team running smoothly. Keap is one of the top tools for companies who want to consolidate the tools for all of their business needs into one package. There’s even a mobile app so you can check your sales pipelines on the move.
Like some of the other best ecommerce CRM software solutions on this list, Keap offers a range of reports, both real-time and historical, so you can make important decisions based on data. There’s excellent customer support available from a team of professionals. Plus, you can integrate your Keap system with a range of popular apps.
Keap integrates with hundreds of other tools through Zapier, so you can connect with everything from Gmail and LinkedIn, to Magento, Shopify, Zendesk, Salesforce, and so on.
There’s a 14 day free trial available for Keap, so you can test the software before you dive in. After that, your pricing will depend on how much functionality you need, and how many contacts you have. For instance, the Lite package starts at $79 per month for 1 user and 500 contacts.
The Pro package is $169 per month, with access to extra sales pipelines, landing pages, and advanced automations. The Max package for $199 per month offers everything from engagement analytics, to recurring upsells and lead scoring.
- Excellent integration options with Zapier
- Tons of ecommerce tools for lead capture and nurturing
- Excellent customer service and support
- Convenient payment solutions built into the service
- Automated marketing tools
- Can take some time to master all the available tools
One of the better-known CRM solutions for sales, Pipedrive is designed to support teams of all sizes. There are more than 90,000 businesses enjoying this tool worldwide, and Pipedrive continues to grow more impressive all the time.
Offering both a fantastic selection of tools, and brilliant ease-of-use, Pipedrive checks a lot of boxes for business leaders. The dashboard is intuitive and packed with functionality, so you can enjoy the benefits regardless of whether you’re a beginner, or an experienced sales professional.
There are integrations available with a range of marketing tools, like Drip, as well as document storage, task management, customer segmentation, and even mobile applications. You’ll even have access to features like lead scoring, quotes, and proposals.
There’s an “Essential” plan for £12.50 per month billed annually, with support for simple sales processes and automation. The Advanced package starts at £24.90 per month, while the Professional plan, with tools for boosting performance and revenue starts at £49.90. The Enterprise package starts at £99.00 per month. Free trials are available too.
- Exceptional selection of automations and integrations
- Advanced reporting and analytics
- Enterprise-grade security and governance
- Premium support and tailored onboarding
- Multi-level permissions and analytics
- No full free package
- Can require some time to get used to the features
Zoho CRM is another of the best-known tools for customer relationship management available today. One of the most popular products in the ecommerce world, Zoho is designed to empower organizations of all sizes, with a wide range of feature options to choose from. You can even create a bespoke version of Zoho for your specific needs.
There’s a lot to explore with Zoho CRM, including access to comprehensive reporting and analytics, so you can track things like subscription payments. The Zoho ecosystem also comes with access to REST APIs and webhooks for integrations, automatic payments, a range of payment gateways, and multi-currency support for global selling.
Depending on the package you choose, you can create a host of automated workflows, and ensure payments are constantly coming into your company. There’s also access to the option for a branded customer portal with single sign-on.
One of the most compelling features of Zoho CRM is the free package, which supports a single user with hosted payment pages, multi-currency support, and more. The Basic package starts at £39 per month for 500 customers, hosted payment pages, and multi-currency support.
The Standard package is £79 per month for access to automated workflows and modules, custom buttons, and web tabs. Finally, the Professional package starts at £199 per month, per organization, with Twilio integration, subscription metrics and branding.
- Range of feature options for companies
- Access to APIs and integrations
- Powerful selection of packages to choose from
- Automatic payments and workflows
- Range of payment gateways and currencies
- Can take a while to master all the features
Further reading 📚
Choosing the Best ecommerce CRM
In a world where customer experience is the most important factor in making your business a success, choosing the right CRM solution for your company is essential. An ecommerce CRM can give you all the tools you need to track essential interactions with your customers and use what you learn to create more immersive and personalized marketing and sales campaigns.
With the best CRM for ecommerce, you can segment your audience members for more engaging marketing strategies and improve your chances of turning one-time customers into repeat purchases. You’ll even have more information to help guide your sales teams.
Today’s CRM integration options also come with a wide range of tools to suit different needs, from chatbots for your ecommerce store, to automated SMS and email solutions. What’s more, with in-depth analytics, you can start making more meaningful business decisions, about how to grow your company and serve your customers more effectively.
Look for the CRM offering which suits your business processes best.