Aweber vs Mailchimp (2023): Which is Better for Email Marketing

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AWeber and Mailchimp are the leading giants in the world of email marketing.

AWeber vs Mailchimp which is which?

While you can’t go wrong with either, it is likely that one email service provider will serve your needs better.

This is why it is crucial to be clear about your goals before you get started. After all, you will be using the service for a long time. Therefore, you have to dig deeper beyond the similarities of their features.

Keep reading to find out more.

The two most popular email marketing services, Mailchimp (read our Mailchimp review) and Aweber (read our Aweber review), continue to lead the market, both in terms of their features and price. However, you only need one, and choosing between these two is often a daunting task. So it’s best to think wisely before you get started.

The basic service you’re looking for is an easy subscribe/unsubscribe option, excellent deliverability, and good support. All email marketing services like SendinBlue, GetResponse, including Aweber and Mailchimp, provide these.

So we’re going to dive deeper, looking at features, pricing, template design and even opt-in forms available to you. Once you’re done reading, you should be able to easily make up your mind on which service will work better for you.

AWeber vs Mailchimp: Overview

Tom Kulzer created AWeber in 1998 with the goal of making email marketing simpler for small businesses. Today, it boasts over 100,000 small businesses and entrepreneurs around the world.

AWeber has all you require to build an email list from over 700 templates, free stock images, autoresponders and so much more.

Email marketing AWeber vs Mailchimp

On the other hand, Dan Kurzius and Ben Chestnut co-founded Mailchimp back in 2001. It started as a side project to provide email marketing services for small businesses.

The company has grown to become a leading marketing platform with about 16 million users. Mailchimp offers advanced analytics, templates, autoresponders as well as optimization features.

At a glance, both seem quite similar. So which one should you choose?

To answer this question, I will be taking you through an email-marketing journey to show you what each platform offers in each step.

Are you ready? Let’s begin!

Getting Started with Aweber

When it comes to signing up, AWeber has a big green button where you click to start your 30-day free trial period. Here you provide basic information such as your name, address, and credit card information.

After this, AWeber provides a welcome video that takes you through the account set up, creating your first list and customizing your confirmation email.

The user interface has a logical menu with four sections. The first section displays the main components of the system. This includes the subscribers, messages, and lists.

The second section shows the types of help available including webinars, online guides, and videos.

The third section highlights subscriber statistics while the forth part displays recently sent messages and statistics.

Getting Started with Mailchimp

Mailchimp collects similar information to use in other settings. However, it doesn’t require credit card information due to its free account. Even though this plan comes with some restrictions on the number of features you get, it has an unlimited trial period.

Once you finish this step, you will go to the dashboard that displays your options. These options include learning more prompts on each section. With MailChimp, you have the option to create and send a campaign, create a list, start building your audience, invite your colleagues and verify a domain for sending.

Its user interface is uncluttered and comes with more options for templates, campaigns, reports, lists, and automation for simple navigation.

Here is how to get started with Mailchimp.


Both AWeber and Mailchimp takes ease of use into consideration. Each platform strives to make the signing up process and dashboard navigation as simple as it can be. For this reason, they tie on this round.

Try Aweber

Try Mailchimp

AWeber vs Mailchimp: Ease of Import

The next thing you probably want to do is to import your subscriber list into your selected platform. This could be from files and third-party services such as CRM or your ecommerce tool.

AWeber allows you to import your list from various text formats, spreadsheets or even copy paste from another app. You will then be required to map the information with their list fields.

Similarly, Mailchimp lets you import lists using excel sheets or CSV files. It also requires you to map the information submitted with their list fields. The only difference is that Mailchimp focuses on user experience making it easier for its users.


Mailchimp takes the lead for this round for making the process a lot simpler than AWeber.

AWeber vs Mailchimp: Sign Up Forms

Creating sign up form in AWeber.

Email marketing AWeber vs Maiclchimp

To build your subscriber list quickly, you will need to have an enticing sign up forms. AWeber provides sign up forms that have up to 25 fields of information. You can create your own design or use a pre-made template. You can then embed the forms into your site, turn it into your landing page or even carry split tests on them.

On the other hand, Mailchimp sign-ups need HTML knowledge. This is because it generates a code for its sign-ups forms that need some HTML expertise in order to embed it on your site.

Mailchimp vs Aweber


AWeber takes the win here because it takes into consideration the less tech-savvy users. It also allows you to split test multiple sign up forms to drive great results.

AWeber vs Mailchimp: Type of Messages

AWeber offers five different types of messaging options on its top menu. They include:

  • Drafts

AWeber saves your messages to a draft status then you can be sent it as a broadcast, follow up series or send a test.

  • Campaigns

These are automated messages that enable content customization. This helps your subscribers receive messages based on the triggers you create.

  • Legacy follow up series

This sends follow up messages to your subscribers using set time intervals. They act as autoresponders that constitute a crucial part of email marketing automation.

  • Broadcasts

These messages are the one-off messages you send to your subscribers. This can help you notify them about your webinar or a special sale discount.

  • Blog broadcasts

Blog broadcasts use the RSS feed to send blog posts to your subscribers using email.

In contrast, Mailchimp refers to its messages as campaigns. It offers four main types of campaign options including:

  • Regular campaigns

This is the most used type of campaign. It lets you design and customize your content. You can also choose to send it immediately or schedule it for a later date.

  • Plain text campaigns

The plain text campaign is the simplest form of an email to send. They do not have formatting options.

  • Automation campaigns

These campaigns let you automate email marketing using set triggers.

  • A/B testing campaigns

This allows you to send more than one version of a similar campaign. You can test subject lines, text and send times.

AWeber vs Mailchimp: Email Templates

AWeber and Mailchimp provide numerous email templates designed to meet different needs. However, AWeber offers over 700 templates compared to MailChimp’s 100 templates.

They both allow you to tweak templates and even code your own. The email templates have a responsive design so they can automatically resize to suit any device.

Email marketing AWeber vs MailChimp


Even though AWeber clearly has more options when it comes to templates, Mailchimp wins out in email design. You get to design your templates from scratch instead of being limited.

AWeber vs Mailchimp: Editing Email Newsletters

Email newsletters are a vital part of your email marketing strategy. This is largely because they help you nurture existing clients and stay top-of-mind. An email newsletter contains valuable content such as product reviews, product recommendations, announcements, tips, blog posts, and guides.

The big question when choosing an email marketing software is how do you edit your e-newsletters? Luckily, both AWeber and Mailchimp use a drag and drop approach. This makes it easier to add, move and edit elements including text, logo, and images.

AWeber review

One aspect that stands out for me in AWeber is its visual builder that lets you just type onto your e-newsletter and make the changes right there. In contrast, in Mailchimp, you have to use a back end to make these changes. The back and forth edits slows you down a bit.


AWeber does it here with the visual builder that makes editing your email newsletters a breeze.

AWeber vs Mailchimp: Segmentation

Segmentation lets you break down your subscriber list into subsets. This helps you to reach out to a group of people who show interest in selected topics without agitating other subscribers who do not have an interest in them.

For instance, imagine you’re selling swimsuits for both men and women. It’s a good idea to target your emails in such a way that women receive product updates on the latest bikinis while men get emails on the latest swimwear for men.

You can use subscriber activity in AWeber to make segments. This could be using those who opened the email, clicked links or even sales and page visits. Secondly, you could also make use of tools in the subscriber page. For example, you can select those who didn’t open you're third follow up message to make a segment.

Mailchimp has an extensive list of segmentation options depending on the plan you choose. You could use automation report data, email domain, and campaign activity to create segments.

Mailchimp review


Mailchimp wins this round due to its more advanced segmentation options.

AWeber vs Mailchimp: Autoresponders

Autoresponders are a series of emails focused on a specific topic. You send them in a pre-determined sequence at set intervals. They help you automate your marketing campaigns.

You can use autoresponders to provide product training, offer birthday discounts, follow up shopping cart abandonment, upsell and cross-sell your products.

To set up autoresponders using AWeber you create an email list, customize the follow-up series’ welcome email then add more entries.

In MailChimp, you navigate the campaigns section, click the drop-down menu to the autoresponder you want and select replicate to automation. The automation builder then lets you create your automation.


Mailchimp offers more functionality as you can choose from predefined workflows or create your own based on your goals.

AWeber vs Mailchimp: Email Deliverability

Deliverability ensures that your emails reach subscriber’s inboxes. This helps you determine if your emails reach your target audience.

Some of the factors that affect deliverability include using a single opt-in, using spammy subject lines, short URLs, lacking custom authentication and using a free domain address.

AWeber adheres to ISP standards for sending and managing opt-in emails. It has strict restrictions on spamming and closely monitors its user’s accounts.

AWeber closely monitors user accounts and subscribers anyone who sends unsolicited emails is blocked, as spamming is not tolerated at AWeber.

Mailchimp uses an abuse-detecting technology known as Omnivore to detect unethical email campaign practices.

Mailchimp is a member of the wider organization (AOTA, ESPC, EEC, and MAAWG) that are dedicated to delivering and maintaining the email ecosystem. Mailchimp stays up to date with the latest technological and industrial standards.

Mailchimp handles spam email complains by immediately moving them from the active list into the abuse complain area. Mailchimp is registered with major ISPs that receive alerts when a campaign is marked as junk.


Both Mailchimp and AWeber have a good reputation on their deliverability rate they both promise over 99% result. Which in this case they both tie.

AWeber vs Mailchimp: A/B Testing

Also known as split testing, A/B testing is comparing two versions to know which performs better. A/B testing enables you to do more with existing traffic.

Anything that affects visitors behavior can be A/B tested like subheadings, paragraph text, testimonials, headlines, call to action text, call to action buttons, links, images, social proof, media mentions, and award and budges.

Mailchimp offers limited split testing in their free plan. If you opt for the paid plan, you can even test the three-email version against each other. Mailchimp Pro offers tests that are more sophisticated. You can test up to eight variables of e-newsletter against each other.

If you have a large list, Mailchimp configures the test so that 50% of your subscribers receive the test combination. The winning combination can be sent to the remainder on the list.

In Mailchimp, the winner campaign is based on open rate, total revenue, and click rate. It takes a minimum of four hours to run the test.

Until recently, AWeber has been allowing users to split test four different emails against each other.

Mailchimp review


Mailchimp has a more elaborate A/B testing plan that advances with the pricing plan.

Your business plan may include having some residual income from affiliate links. This means that you will need to include those affiliate links in your emails.

AWeber has no restrictions when it comes to promoting affiliate links using its platform.

MailChimp, on the other hand, has strict affiliate link policies. Even though it doesn’t ban you from using them, it has a long list of blacklisted domains. This includes many retailers and you might risk being shut down trying to get around them.


For businesses that have affiliate links as a major component of email marketing, AWeber is the go-to email service provider.

AWeber vs Mailchimp: Integrations

Both email service providers integrate with major ecommerce platforms such as BigCommerce, WooCommerce, and Shopify. In addition, you can integrate both with social platforms such as Facebook.

Mailchimp has a bigger selection of integrations. Shopify and Squarespace provide Mailchimp as their default option such that it requires some configuration to set up AWeber.

It is also synced with your Facebook account meaning that Facebook will automatically begin showing ads to new subscribers. With an AWeber list, you’ll have to upload your list manually for new subscribers to see your ads.


Mailchimp has a lot going for it when it comes to integrations. You can even run your Facebook ad campaigns and Google remarketing ads straight from your Mailchimp account.

AWeber vs Mailchimp: Reporting

The insights that you get on what worked and what failed gives you an advantage on future campaigns.

Mailchimp offers reports that explain bounce rate, open rate, click-through rates, and other metrics. It presents this information using interactive graphs and provides the click map overlay to show what elements attracted your subscribers the most.

With AWeber, the analytics dashboard provides a clear view of opens and clicks using a graph format. You get to see where subscribers clicked to have a clear picture of what content resonated with them. In addition, you can see those who have unsubscribed from your list to monitor the causes.

Mailchimp review


Mailchimp has more advanced features on reporting than AWeber. It shows industry averages and an email click map that highlights the best positions for links.

AWeber vs Mailchimp: Customer Support

Problems will always come up no matter how hard you try to avoid them. The best thing to do is ensure that the friction doesn’t become a major issue. Customers will be more comfortable doing business with you when they know that they can voice complaints and their issues will be addressed.

Both services offer online tutorials and guides to help you solve any issues you face. They also provide email support to help you come up with solutions. However, Mailchimp does its best to eliminate the need for customer service and that leaves it at a disadvantage.


AWeber does more when it comes to customer support by providing a toll-free number. They also offer live chat support for instant problem handling.

AWeber vs Mailchimp: Pricing

Sometimes choosing an email service provider comes down to pricing. So if you’re wondering, how much do they cost? Here is the lowdown.

In AWeber, the price you will be paying is based on the number of subscribers you have. It also includes a 30-day free trial for users to sample all their features. Its pricing plan starts at $19 each month for up to 500 subscribers and scales up from that.

Email marketing AWeber vs Mailchimp

In contrast, Mailchimp offers three plans. The free plan caters for up to 2000 subscribers and allows you to send 12000 emails each month. The second plan is the growth plan that starts at $10 every month to cater for unlimited subscribers and emails. Finally, the pro plan starts at $199 per month and comes with unlimited email and subscriber options.

Mailchimp reveiew


Even though AWeber does not offer a free plan, the 30-day free trial period is not restrictive. You are able to get a good sense of what it offers. Unfortunately, MailChimp’s free plan is quite restrictive.

Regardless, it offers a pay as you go option for users who send emails less often. Here, you only get to pay for the number of emails that you send. This makes it stand out from AWeber and take the lead.

Who Should Consider Using AWeber

AWeber is a great option for large enterprises and businesses with affiliate marketing in their game plan. Some of the few reasons to pick AWeber over Mailchimp include:

  • AWeber has more templates (over 700) than MailChimp.
  • Its autoresponders are simpler to set up.
  • The real-time editor in the e-newsletter builder makes editing easy.
  • It has more free stock images.
  • It provides more extensive support options.
  • It doesn’t have strict restrictions on affiliate marketing.

Who Should Consider Using Mailchimp

Mailchimp is a decent choice if you’re starting out on email marketing. This is especially when you don’t want to commit a budget. Its designs are more user-friendly and it offers more integrations. Below are the reasons you should choose Mailchimp instead.

  • It has a functional free plan to get started.
  • Its autoresponder options are more extensive.
  • It includes sending time optimization.
  • You can easily use different languages for confirmation pages.
  • It has a wide range of integrations with third-party apps.
  • It offers a better RSS to email feature.

Alternatives to AWeber and Mailchimp

Both MailChimp and AWeber have a lot to offer in terms of email marketing and autoresponder functionality. However, these tools won't necessarily be the right options for every company. If you've read through our comparison of AWeber and MailChimp so far, and you still don't think either tool is right for you, then there are plenty of Mailchimp alternatives to consider too.

Here are just some of the leading email marketing software solutions on the market for people who don't want to stick with MailChimp or AWeber.


aweber vs mailchimp alternatives: sendinblue

Compared to AWeber and MailChimp, Sendinblue is a much younger and more recent addition to the email marketing world. However, that doesn't make it less impressive. After all, sometimes what your email campaign needs most is a fresh perspective.

Sendinblue gives you everything you need to create a multi-channel marketing strategy, complete with on-page ads, email autoresponders, and even SMS. What's more, you can automate parts of your campaign so that you have more time to focus on what matters.

Sendinblue is particularly unique thanks to its focus on compliance. The tool is GDPR and CAN SPAM friendly, so you can rest assured that you won't have privacy issues to worry about. Plus, with a free trial for up to 300 emails a day, there's no reason not to give the tool a try.

👉 Check out our Sendinblue review to find out more.

Try SendinBlue for free


  • Multi-channel SMS and email marketing
  • Landing pages and lead acquisition
  • Automation and autopilot features
  • Excellent transactional emails
  • Fantastic usability and compliance


  • Integration options are limited
  • Not the best for A/B testing and analytics
  • Email builder could do with an upgrade


aweber vs mailchimp alternatives: hubspot email marketing

If you've experimented with the idea of using marketing software before, then you're probably familiar with HubSpot. It's not just one of the best email marketing solutions out there; it's also excellent for CRM management, website landing page designs, and more.

The Hubspot email tool is easy to use, brimming with functionality, and it comes with all the bells and whistles you might want from an all-in-one marketing service.

When you're designing an email, you can choose from a host of templates, or customize your options to suit your brand. Plus, there's plenty of segmentation features to help you send more personalized content. HubSpot also gives you the benefit of excellent A/B testing and reporting, so you can continuously optimize the campaigns you're sending. There's even a free-to-use pricing plan!

👉 Check out our HubSpot pricing review to learn more.

Try HubSpot Email Marketing for free


  • Excellent for reporting and CRM analytics
  • Access to outstanding customer support
  • Free tier available
  • No limits to customization options
  • Plenty of beautiful templates and great options for automation


  • Not the most advanced tool on the market
  • Still relatively new
  • Inflexible CRM


aweber vs mailchimp alternatives: getresponse

GetResponse is one of the best-known and most popular email marketing tools available today. Loved for its straightforward solutions for marketing automation and list segmentation – GetResponse is sure to transform the way you connect with your email leads. What's more, there's even Google analytics integration available for excellent reporting and A/B testing.

With GetResponse, you get more than just basic email tools. You'll also be able to access video-based marketing support, landing page editing, QR code generators, and a host of other offerings too. What's more, if you like to manage your marketing on the go, there's a proprietary iOS and Android app.

GetResponse also features a handy Auto Funnel feature that allows you to build complete marketing campaigns from scratch. Pricing starts at only $15 per month, and there's a free trial available too.

👉 Read through our in-depth GetResponse review to learn more.


  • Autoresponders and automatic funnels in one
  • Landing pages for generating leads
  • Excellent marketing automation workflows
  • State-of-the-art templates


  • Templates could do with being updated
  • Bit of a learning curve with some of the funnels
  • Not as in-depth at segmentation as some tools

Constant Contact

aweber vs mailchimp alternatives: constant contact

Constant Contact is a software solution that claims to make email marketing simple. This automation software offers plenty of ways to customize your emails and enhance your campaigns with in-depth integrations. However, even with a feature-rich environment, you don't have to compromise on simplicity or ease of use.

Constant Contact is currently one of the most popular email marketing services in the world, and it comes with plenty of great solutions, including an innovative social media tool, and an event management service. That means that you can take your marketing campaigns beyond email. Beyond the unique features available from this provider, you also get a specific template to use depending on your niche and industry.

There's a 30-day free trial available to get you started, and the paid packages are pretty affordable too, starting at $26 per month for unlimited emails and storage.

👉 Check out our full Constant Contact review to learn more.


  • Affordable plans
  • Event and social media management
  • Excellent editor for template customization
  • Great help materials and free trial
  • Google analytics integration


  • Limited capabilities with an autoresponder
  • Dashboard can be quite slow
  • Storage is limited


aweber and mailchimp alternatives: activecampaign

ActiveCampaign bills itself as the ultimate all-in-one marketing platform for today's companies – which is quite a bold claim to make. The company aims to provide you with better results from your email marketing efforts.

When it comes to creating logic-based autoresponders, it's hard to find a tool that's better than ActiveCampaign. The solution offers if-this-then-that logic and functionality, which is perfect for building trigger-based content strategies. You can segment use actions based on behavior, location, and social data, as well as sending SMS messages to your contacts. There's also lead and contact scoring available too.

Creating email campaigns is very simple and straightforward with ActiveCampaign, and the inbuilt CRM means you can link sales and marketing with ease. Prices for this tool start at an impressive $9 per month for 500 contacts, with free migration included.

👉 Check out our ActiveCampaign review to learn more.


  • Amazing autoresponder functionality
  • In-built CRM to connect sales and marketing
  • Excellent segmentation
  • SMS and email marketing combined
  • Lead scoring and social data included


  • Not user-friendly for beginners
  • Not ideal for basic email sequences
  • No free plan

AWeber vs Mailchimp: Final Word

Both AWeber and Mailchimp are excellent options for email marketing. AWeber features more templates and does its best to simplify its processes for newbies. On the other hand, Mailchimp offers more options when it comes to reporting and designing emails. However, its drawbacks are too big to overlook especially when it comes to restrictions on affiliate links and lack of customer support. If these two features are not a deal breaker for you, then Mailchimp is the better choice.

Belinda Kendi

Belinda Kendi is a talented content marketer, ghostwriter, and an e-commerce copywriter who produces relatable and valuable content that woo customers to subscribing. Why don't we start a conversation? Visit or email me;[email protected].

Comments 19 Responses

  1. Pranjal says:

    I recently joined AWEBER and I have been importing list from Mailchimp. That was no problem at all.
    I then upload a list which was scrapped from internet. The list was uploaded smoothly I sent a newsletter to the list. I then uploaded 2nd list of emails which was scrapped from internet. The list didn’t go through. I thought there was a technical glitch. I tried again. But still didn’t go through. I tried uploading the same list of emails the next day. The list didn’t go through. There was no error message shown on the screen. 2 days later my account was suspended. When I enquired from AWEBER Helpdesk they told me that I have been uploading – found, purchased, or shared third party leads and those are strictly prohibited in AWeber. I told their FRIENDLY help desk import specialist “IAN R” that I did not know about this policy. And can they re-instate the account and I will be mindful of not using scarped list. Now here starts the WORLD CLASS customer service from IAN R. He told me “We had warned you several times against this practice of taking email addresses off of websites to send them unsolicited email.”
    I thought he had sent several warning emails to my registered email id. I checked but there was no email from him. Maybe friendly IAN called me. But no calls.

    So I mailed IAN back and told him, I did not receive SEVERAL email warning mails from you. Then his response was even more creative. He said “The warnings were displayed prominently in the Import History page in your account where you would see the results of an import. This did not require accessing that email address to view the warnings.” And I am wondering where are the warning displayed prominently on import page. Maybe they are hiding in their “Terms and Conditions” links. Poor me I missed to read the T&C.

    Every company has their terms and conditions, which I totally agree and would like to abide by that if I am using their service. Here are the issues with AWEBER

    1. They do not show warnings prominently on their import screens. They should clearly display on the screen “We will SUSPEND your account if you import scrapped list.”
    2. Even if by mistake customer uploads the list, mail the customer warn the customer. If customer does it again then surely suspend the account.
    3. Remove rude customer executives like IAN R. They will just spoil your reputation .

    I have decided to move to other service provider. Now they are not even giving my data that I have uploaded on AWEBER. Outrageous!

    1. Bogdan Rancea says:

      Thanks for sharing you thoughts Pranjal!

  2. Patrick Thompson says:

    Excellent review, especially “Who should consider using…” Very helpful

    1. Bogdan Rancea says:

      Thanks Patrick!

  3. Keith Wilson says:

    Really useful and in depth review, thank you

    1. Bogdan Rancea says:

      Thanks Keith!

  4. Peter says:

    I’ve just released I skipped the section that talked about e-commerce integrations! My fault, great work

    1. Bogdan Rancea says:

      Thanks, glad you liked it!

  5. Peter says:

    Great article, the only thing I would have liked to have seen more of a write up for is the comparison between each of the platforms e-commerce ability.

    We know Mailchimp can integrate with Magento, Shopify, WordPress etc. But unsure about AWebers ability to do this.

  6. Tate says:

    Great review. Thanks very much – extremely helpful!

    1. Bogdan Rancea says:

      You’re welcome Tate!

  7. Fabio Pereira says:

    Otimo artigo, eu queria muito o mailchip mas estava na duvida… pra quem esta comecando ele e o melhor custo/beneficio. OBRIGADO pelo artigo, ajudou muito.

  8. Madilyn Abbie says:

    This is a solid review. I think Mailchimp is an ideal solution for people just getting started with email marketing. I’ve since had to abandon it, as I’ve moved onto more complicated tasks. After trying 4 other tools, I’ve settled on GetResponse ( ) as the best option for my needs. They’ve got great automation features for more advanced users. I’m still new, though, so I’d love some advice!

  9. Maria says:

    We are thinking of moving from Infusionsoft. The reason we were moving is because it was getting expensive and consultancy fees were very huge. Aweber had caught my eye. But right no I am confused between mail chimp and Aweber. And we do use affiliate marketing. and I need something I can use with ease and definitely need support. What is Pro Mailchimp add-on?

  10. Elmi says:

    You forgot to mention a very important feature: auto sequences. Mailchimp’s free plan does not support auto sequencing (a.k.a. drip content), which is a crucial feature for many online entrepreneurs since that is at the heart of launches, email courses, etc.

    1. Anna says:

      Elmi, I stick to Mailerlite ( ) exactly because they offer INCLUDED automation in free plan that is up to 1’000 subscribers. That’s really a thing! Moreover their paid plan starts only at 10 USD for up to 2’500 subscribers! So it’s really good alternative comparing with the industries giants!

      1. Siguivaldo Brito Farias says:

        Esse faz teste A/B ?

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