Earlier this month we looked at ten interesting trends that those in ecommerce need to consider as 2016 approaches. At the top of that list was the importance of multi-channel shopping. Out of all the trends that require close attention next year, this is likely the most important due to – as we write in the post – its capacity to make or break any ecommerce business.
Continue reading “A Comprehensive Guide to Multi-Channel Shopping in 2023”
As the holidays approach, your online business has the potential to rake in tons of money.
Unfortunately, you also have lots of competition, meaning that your marketing budget may end up far more than what you see throughout the regular parts of the year. Increasing your marketing budget is common during the holidays, but what happens if your efforts don't pay off, and you're left paying all that money for sales that never came through?
Continue reading “Successful Marketing Campaign Ideas For the Holidays Without Breaking the Bank”
The holiday season is often more hectic than it is jolly for businesses, parents and just about anyone besides the kids that are getting most of the gifts.
Although stress comes along with the holiday season, it's important to remember that this time of the year is often the most rewarding in terms of sales, and it's essential to capitalize on these customers hungry for deals.
Continue reading “Killer Ways to Boost Online Sales During the Holiday Season”
When it comes to the global ecommerce market, there's one contender who's quickly becoming the world's biggest: China. China's online market is the biggest in the world with an estimated value of 450 billion USD (2014) which supersedes the US' 296 billion USD by far according to Juniper Research. Understanding the structure from which it thrives is imperative if we're to learn anything from its multifaceted success.
So, you’re the proud owner of an e-commerce business that has seen increasing revenue, and now you’re looking to sell. You have probably put in countless hours of hard work and equity to build a profitable site and now your objective is to get the maximum return on your investment. Well, if you’re looking to best prepare your e-commerce website for the sale, then you’ve come to the right place. In this guest post from brokerage expert, Thomas Smale of FE International, we will explore the options that you have when looking to sell ecommerce business websites, and how to maximize the overall sale price of your business.
Continue reading “How to Sell Ecommerce Business Sites for the Maximum Value”
Ecommerce is becoming more and more popular, and huge sites such as eBay and Amazon are leading the race, however in an increasingly connected world, ecommerce as a segment of the retail industry is thriving and brands must offer near-perfect shopping experiences to meet the needs of their customers. At the same time more businesses are starting to create their own ecommerce stores.
Continue reading “88% of consumers prefer to buy directly from the brand”
The world of dropshipping is often considered the easiest way to sell products online. The biggest difference between drop shipping and the standard retail model is that in drop shipping, the selling merchant doesn't stock his own inventory. Instead, the merchant purchases inventory as needed from a third party – usually dropshipping wholesalers or manufacturers – to fulfil orders.
Let's say you've been running an ecommerce business that sells electronics, such as headphones, speakers and other audio equipment. You started your online business with five or ten products, but now you're starting to see your sales plateau, and you're beginning to think about how you can expand your product lines.
Continue reading “How to Make a Strategy for Releasing New Products on a Consistent Basis”
