When it comes to the global ecommerce market, there's one contender who's quickly becoming the world's biggest: China. China's online market is the biggest in the world with an estimated value of 450 billion USD (2014) which supersedes the US' 296 billion USD by far according to Juniper Research. Understanding the structure from which it thrives is imperative if we're to learn anything from its multifaceted success.
Author: Thomas Guillemaud

Thomas Guillemaud
Being a tech and design enthusiast and after graduating with a double Master Degree in Entrepreneurship and Digital Business, Thomas developed tech skills and expertise in the digital industry including e-Commerce and analytics. He chose to leave his beloved hometown in Brittany, France and head to China. Here, he decided to leverage this country's fascinating market to create his ideal web agency. At IT Consultis, Thomas manages the operations for the company; when he is not dedicating his time to key account management or driving the team for high end results, he is thinking strategy to grow the agency bigger while always keeping the highest standards. Outside of the agency, you may find him having French food somewhere in Shanghai or enjoying wine (or beer) at the bar around the corner.