Category: Articles

If you've never heard of SEMrush, I would recommend you rush on over there. The website manages the complicated facets of spying on your competitors and understanding what they're doing right and wrong. This comes in play for all ecommerce stores, since SEO, backlinks and other referrals provide most of the traffic you receive.

Overall, the SEMrush program delivers an online search engine for you to paste in a website URL and see all sorts of metrics and reports about said website.

Continue reading “How to Spy and Outgrow your Competitors with SEMrush”

If you've ever played Cards Against Humanity, at some point you had to have to figure out that the Chicago creators are not exactly your regular business people. They've shared their story with numerous publications, developed one of the most popular, and raunchiest, party games in the world, and most of the creators still hold their regular day jobs, even after selling millions of copies of the game.

Continue reading “Blackbox.cool Review: Cards Against Humanity Creators Make Shipping Affordable”

After an extensive review spread over many weeks, we feel that CrashPlan is the best online backup service at the moment as it has the strongest all-around tool-set compared to all other cloud backup services. After that, we have Backblaze, then followed by the ever so sleek and minimal Carbonite service. But that begs the question: What is a cloud backup service and who is it for? Before delving into all of the details, it would be prudent to understand how an average cloud backup affects your life or your company. The short version goes like this: You have tons of files on your computer, some personal, others for business. Lots of the files might have sentimental value or they might actually contain information that could put your financial security at risk. Companies also store sensitive information in those files, or customer records that must be held onto for legal and custom service purposes.

Continue reading “Online Backup: The Best Cloud Backup Services”

One downside of going with a third-party payment gateway is sometimes you end up being redirected to that third-party's website.

That's not the case with Shopify and Bigcommerce, but sometimes people want to insert PayPal or certain legacy payment systems that push customers away from your site.

SecurionPay, on the other hand, has no redirections, and it does more than just collecting payments from your customers. I like this news, since it gives companies an incentive (other than transaction fees) to go with a payment gateway.

Continue reading “SecurionPay Review: Decreasing Cart Abandonment With an Online Payment Solution”

When I think about the search bar when building an ecommerce shop, my immediate reaction is, “Looks fine.” It's funny because before I started getting educated by some smarter folks, I figured a search bar was the most basic of tools, one that had minimal effect on overall conversions. Boy was I wrong. After implementing a few more advanced search bar tools, I began realizing just why Google has an edge over Bing. Search modules matter, big time.

In fact, an incredible number of people who come to your site go straight for the search bar. This means you want to wow them, or at least make like a sports referee and avoid getting noticed (because of the smoothness of the search). Therefore, I would recommend not being satisfied with your current search integration, especially if using Shopify. So many other apps are available to improve your experience. As an example, we found an app called Algolia For Shopify.

Continue reading “Algolia For Shopify Review: A More Relevant Search Integration for Ecommerce”

For some reason companies selling services feel like they must send out a invoice after the job is done. Sure, sometimes this can bring in more new customers, but what about being able to charge those who don't need to see the work first. Or what about past clients who know you already do good work?

Service industries get stuck with invoicing, making it more probable their clients forget, or refuse, to pay them. Most of the time this isn't fair at all, considering the average web design company or contractor is not out to scam every one of their clients.

Continue reading “Selling Services Online Using Easy Digital Downloads”

In 2017, less will be more. But maybe not in the way that you imagine.

We tend to always think in terms of “more,” which means that if we want to grow our business and generate “more” sales, we need to do be doing much more work.

In many cases though, this mindset leads to clutter and inefficiency. Along with this, it’s also important to be reminded of our constraints and accept that it’s likely impossible to greatly increase your marketing budget for 2017 unless you take on debt or raised external finance.

Continue reading “5 Ways To Sell More While Doing Less in 2017”