Category: Articles

A prudent ecommerce store owner knows the value of an email list. Building an email list doesn't take much work, but you are required to set the right tools into motion from the start. This includes the following:

A system that captures customer information upon checkout An email subscription form that gives something out in exchange for an email An email receipt tool with options for upsells and coupons An email newsletter service like MailChimp or AWeber

You're not required to do all of these, but it's highly recommended. Why?

Continue reading “The Ultimate Guide to Getting Subscribers for Your eCommerce Email Newsletter”

Ryan Stewart of Webris is an all around cool guy. He’s been featured on some of the biggest marketing publications like Moz and Ahrefs, and his post on why he stopped selling SEO services was one of the most popular articles on the Moz blog last year.

Then I came across a case study of an Ecommerce store that he put together. I was blown away.

Continue reading “Viral Traffic Growth Using Content: How Ryan Stewart Grew LacesOut and Drove Over a Million Visitors in a Year”

If your site moves like one of those sloths from the DMV in Zootopia, there are ways you can possibly fix whatever is slowing it down. Figuring out what is causing the problem is half the battle, so once you've isolated the causes, you'll at least have the answers to solving the problem.

Continue reading “Fixing Performance Issues on Slow Sites”

Sometimes a niche falls into your lap. Other times you have to search long and hard for it.

Inventors don't have this problem as much since they're creating items that generally have no market to begin with, or the product is so unique that they don't have to think about discovering a profitable niche.

But if you're not creating a completely new item, how do you go about finding the products to sell in your store? That's a tall task considering the number of products you can find online. Heck, just look at Amazon and you'll find anything from cars to musical instruments.

Continue reading “Deciding On A Niche For Your Ecommerce Shop”

European ecommerce is at a cross roads as new laws regarding payment and geoblocking of products are in the final stages of adoption. Britain’s decision to leave the European Union (Brexit) in 2 years time is going to also change the European ecommerce ecosystem. British based business are able to use ecommerce as a channel will also definitely change as well.

Currently – for the next 2 years there will be discussion and changes to policy and legislation for ecommerce in Europe. The status quo remains intact until the European Union and the UK Government agree on their separation.

Continue reading “The Impact of Brexit on UK Ecommerce”