If you have an appealing e-commerce store, but its conversion rates are at the lower end of the scale, there is a problem. What could be the reason behind its abysmal conversion rates? Frankly, there could be many reasons, and you’ll be hard-pressed to find the right one. However, commonsense says that maybe your e-store fails to provide a memorable user experience.
Continue reading “10 Sure-Fire Ecommerce Formulas to Skyrocket Your Sales”
Over 40 percent of all internet users have, at some point, purchased items via online platforms on their phones, tablets or computers.
You want in on the action, right? If you’ve turned to the Shopify ecommerce platform you are on the right track, because Shopify is known as one of the standout ecommerce platforms for getting your site up and running fast. If you want more info please read my full Shopify review.
Continue reading “Top 10 Most Important Things To Do After Installing Shopify”
This is a guest post by Matthew Neal of Out To Sea. Most marketers know that email marketing can deliver serious results if you know how to utilize it properly. Optimizing our clients email newsletters and triggered email strategy is a high priority at my agency Out To Sea. It is a fascinating aspect of digital marketing and for the retailers especially, it is a channel that needs to be firing on all cylinders if you are serious about generating revenue from your store.
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The first thing I say to every new ecommerce entrepreneur is you will need to invest time in setting up an analytics tool. While I would really recommend analytics tools to be the first tool any website owner should install on their site, there are certain features that make them an absolute must on ecommerce sites. In this article, I have found the top seven best ecommerce analytics tools.
Selecting the most suitable ecommerce platform for creating, managing and maintaining an online store is of critical importance, as it can be the factor responsible for either success or failure for your business. This is particularly important for small businesses since they have to make do with limited resources and budgets.
We outline all sorts of ecommerce platforms on this website, but none are more popular than Shopify and Magento. Shopify has somewhat of a stranglehold in the “hosted, all-in-one” platform market, while Magento is the biggest player when it comes to larger, more complex ecommerce sites. They're very different platforms, but we'd like to pit Magento vs Shopify to see which one is right for your business.
Continue reading “Magento vs Shopify (Feb 2023): Which Is the Absolute Best?”
As an entrepreneur at some stage of starting or updating an online storefront, you already know that an online payment gateway is an indispensable component of any ecommerce operation. Authorize.Net is one of the oldest, leading and trusted payment gateways today. Here is my review of this gateway.
Continue reading “Authorize.Net Reviews & Fees for Merchant Account”
Google Analytics has recently launched a new feature for ecommerce store owners, named “Enhanced Ecommerce”. As a matter of fact, it’s a lot more than a simple feature. It’s the opening to a whole new world of statistics, insights, and conversion optimization opportunities for ecommerce sellers.
Continue reading “Why and How to Use Enhanced Ecommerce Feature in Google Analytics”
With ever advancing technology and competition on the internet it is important to keep your ecommerce platform up to date. There are few simple tips you can take with you into 2015 to stay ahead of the competition.
Continue reading “How to Improve the Ecommerce Experience in 2018”
