As a current – or soon-to-be – owner/manager of an ecommerce store, I'm sure I don't need to tell you much about the importance or value of email marketing for your business. Suffice it to say that email marketing has been proven to be one of the most profitable online marketing methods, without a doubt.
There are many benefits to email marketing that make it a much more effective option to targetting customers than say, social media or Google Adwords. Some of the benefits include:
List building – email marketing gives you the opportunity to build your subscriber list. This enables you to monitor their behaviour and segment them based on purchases, which results in highly targeted marketing
Cost-effective – the majority of email software providers offer a very economic monthly subscription. A lot of companies offer a wide range of packages to fit the number of subscribers you have. So if you are just starting out you won't be outpriced
Personal – similar to the point on list building, not only can you make emails personal based on customer interest but you can also include their name in the subject line to increase open rates
Measurable – there is no guesswork involved with email marketing. You can a/b test subject lines, view click and open rates and even track if anyone went to your website and purchased items as a result of an email
Actionable – emails always put the emphasis on the customer to perform some sort of action. This may be simply replying to the email or taking advantage of an offer you've produced
Mobile friendly – people are always checking their emails on their
mobiles, so you can always be in their pocket with your email marketing
As you can see from above there are many advantages to email marketing which has resulted in there being a lot of email marketing software providers. So which is the best? We cover a lot of email marketing apps on this blog and now it's the turn of iContact.
Continue reading “iContact Review [E-mail Marketing Service]”
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