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While planning the crowdfunding for my latest project Not A Factory I was faced with a dilemma when I went looking for a good crowdfunding platform. I wanted to I focussed mostly on the European market (I am from the Netherlands myself) so it needed to be in English, but also support multiple payment options. Because what most people don't know is that paying with creditcard isn't very popular at all in the Netherlands and Germany. Most people don't even have a creditcard, me included. What do people use then? The debitcard, which comes with it's own internet payment systems like iDeal and Sofort Banking.

Continue reading “Why I Built My Own Crowdfunding Website with Woocommerce Instead of Using Kickstarter”

Word of mouth has always been one of the best ways to get people to buy or at least consider buying from a particular business. While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy — it's traditional word of mouth. One great way to avoid the roundabout ways to get hundreds of people talking about a business or sharing a product, it is possible to get one or two influential people that have large followings that respect them to talk about a product with their following. This is influencer marketing.

Continue reading “How to Increase Your Reach with Influencer Marketing Strategies”

This is a guest post by Kaira Jewel Lingo, a mindfulness teacher and spiritual mentor I've met last year at a wonderful retreat in Devon, UK. However, I have been using her guided meditations for many years in order to get some calm and ease in the middle of a busy day, or at the end of it. So it's a great pleasure to invite Kaira Jewel to teach us how to slow down and enjoy life around our screens:

Many of us spend much of our day on the Internet, focused on things like web development, UX, UI, marketing, or learning about the ever-fascinating world of ecommerce. Already surfing the Internet in our downtime for pleasure, shopping, or to read up on news can be quite addictive, all the more so when we must be online all day for our jobs and our income depends on rapid responses and quick decisions to market trends. It's so easy to get sucked down the rabbit hole and lose ourselves.

There are practices we can learn to help us to regain perspective, maintain our balance, joy, relaxation and ease and engage mindfully with technology. It's not easy, but it's extremely worthwhile.

Continue reading “How to be Mindful with Ecommerce, Web Design, Development and Marketing”

Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetrics—a blog about analytics, marketing, and testing—viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video.

There is no correct method for creating a content video, but there are steps to take which helps consumers make informative choices about the product they want and where to purchase the product.

Continue reading “How to Produce Stellar Product Videos That Boost Sales”