Author: Bogdan Rancea

Bogdan Rancea

Bogdan is a founding member of Inspired Mag, having accumulated almost 6 years of experience over this period. In his spare time he likes to study classical music and explore visual arts. He’s quite obsessed with fixies as well. He owns 5 already.

Articles Bogdan has written:

Three Ways to Use Surveys to Increase Ecommerce Sales

Bogdan Rancea
Articles

The survey is a staple in our society and dates all the way back to 1824, when it was first used to gauge the public’s interest for the upcoming presidential election. Since then, surveys have been used to perform research, measure the efficacy of certain people, and gauge levels of customer satisfaction. The last one there in particular is most relevant to ecommerce. Surveys provide key pieces of information that can reveal a lot about the customer experience with your store. As a result, you can incorporate feedback into your store’s operations and improve them, ultimately netting you a better brand and sales figures.

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Male Shopping Habits Versus Female Shopping Habits

Bogdan Rancea
Articles

We all know that men are from Mars and women are from Venus. Well, not literally, but males and females are very different types of people. Each gender has a different way of processing information, dealing with problems, and spending free time. You can even take this dichotomy and apply it to ecommerce since it turns out that men and women have different online shopping habits, as well. This factor is especially important if you run a store that sells products geared towards a specific gender. You can shape your store design and marketing strategy around gender habits and, in turn, see a larger response from your targeted audience. Here is how men and women are different when it comes to online shopping.

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Hashtags for Ecommerce

Bogdan Rancea
Articles

Using hashtags is a valuable way to get your tweets, Instagram photos, pins, and Facebook timeline posts in front of more people. It’s common nowadays to include a hashtag in a social media post, especially for ecommerce businesses. The concept was first introduced on Twitter in 2007 as a way to track conversations related to a particular topic. You can easily join or create any conversation made around that topic. As an ecommerce business, how can you leverage hashtags to enhance your marketing and sales?

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Technology’s impact on society in today’s generations

Bogdan Rancea
Articles

2013: the year which holds technology's future. 2013 holds so much potential for the future that we can't even fathom the idea of what's coming, positives and negatives. Starting from the basics: what do we mean by technology? Why is technology making this huge name for itself now rather than in 2003? Well, it has always been advancing, even in 2003. However, it gains more strength and speed in development because of the continued funding of who knows how many trillions of dollars in total! Before we dive into some sociological impacts, let's start with some recent technology advancements.

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3 Ways to Ensure Intuitive and User-Friendly Navigation for Your Ecommerce Store

Bogdan Rancea
Articles

We know what you’re thinking: how hard could it be to make a website user-friendly and intuitive? After all, just stick a search bar somewhere at the top and some clickable tabs somewhere on the home page, and you’re good to go, right? Wrong.

Did you know search bars are not a more clear navigation tool than well-organized categories? In fact, if your product groupings are clearly named and your site is indeed intuitive, there’s no need for a search bar. What many people don’t realize when they’re thinking about how to set up their ecommerce website is that search bars are only effective for those who come to your store knowing what they’re looking for; search bars don’t directly encourage people to browse more or comb through your categories.

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9 apps for creating multimedia content

Bogdan Rancea
Articles

Until a few years ago designing an attractive presentation, or any other form of multimedia content, required expert designers. You first had to explain your idea to the designer who would then spend hours in isolation, using complex tools and software, to turn them into reality. Most of the times, however, you would still go away dissatisfied with the final product.

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If GIMP Is So Good, Why Does Everyone Use Photoshop?

Bogdan Rancea
Articles

If GIMP is so good, why does everyone use Photoshop? It's a fair question, given the fact that GIMP is so often heralded by open source enthusiasts. GIMP is a free photo editing software often cited as the best open source image editing software on the planet. An offshoot, Gimpshop, features a user interface that mimics the appearance and terminology of Photoshop – and it's also free. Why doesn't everyone use it instead?

First, I make no argument against GIMP as a world-class image editor. What's more, I have no problem whatsoever with open source – I'm also an enthusiast and have promoted GIMP in dozens of posts. What I do wonder is, when the free GIMP is arguably every bit as powerful as the $700 Photoshop, why doesn't everyone just use GIMP?

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