So, you’re just ramping up your ecommerce stores Facebook business page or your page is already well-established – what’s next in your ecommerce social marketing strategy? Facebook offers various options to drive more traffic to your Facebook page, and consequently, to your website. Two options that are common and many small businesses to large corporations use are Facebook ads and sponsored stories. Both are viable and inexpensive options if you are looking to drive traffic to your ecommerce store.
You’ve likely heard that “social ads” are the future of advertising, and they are certainly on the rise. With Facebook ads, you have the opportunity to approach exactly the target group you want. Because Facebook users fill in information about themselves, including their basic demographic information and interests, you can be specific when deciding which audience to buy Facebook ads for. Facebook also incorporates users’ search inquiries into ads. For example, if someone was searching for cabernet wine glasses on Google, related ads will be displayed in that person’s Facebook ads column.
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