Author: EP Editorial Team

Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021.

Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online buyers. This number is expected to skyrocket to 2.14 billion by 2021.

Prepare for the exciting future of ecommerce by implementing the emerging trends of 2020.

Continue reading “5 Future Ecommerce Trends of 2020”

For ecommerce business owners, it’s hard to ignore the power of affiliate marketing. By 2020, U.S. affiliate marketing spending is expected to rise to $6.8 billion.

By leveraging the power of influencers, knowing which products to promote, and creating ad campaigns to support your affiliate’s work, you’ll see a significant growth in sales. Join the 81 percent of brands utilizing affiliate marketing and implement these 10 tips to increase revenue.

Continue reading “Affiliate Marketing for Ecommerce: 10 Ways to Boost Your Sales”

This is a guest post by Kaira Jewel Lingo, a mindfulness teacher and spiritual mentor I've met last year at a wonderful retreat in Devon, UK. However, I have been using her guided meditations for many years in order to get some calm and ease in the middle of a busy day, or at the end of it. So it's a great pleasure to invite Kaira Jewel to teach us how to slow down and enjoy life around our screens:

Many of us spend much of our day on the Internet, focused on things like web development, UX, UI, marketing, or learning about the ever-fascinating world of ecommerce. Already surfing the Internet in our downtime for pleasure, shopping, or to read up on news can be quite addictive, all the more so when we must be online all day for our jobs and our income depends on rapid responses and quick decisions to market trends. It's so easy to get sucked down the rabbit hole and lose ourselves.

There are practices we can learn to help us to regain perspective, maintain our balance, joy, relaxation and ease and engage mindfully with technology. It's not easy, but it's extremely worthwhile.

Continue reading “How to be Mindful with Ecommerce, Web Design, Development and Marketing”

The world of SEO is one of the more frustrating parts of running an online business. You can read up on the common SEO tips, and those are more than likely going to give you a competitive advantage over other companies in the market.

You'll also find all sorts of cool SEO tools that do everything from SEO evaluation to image alt tag creation.

Your first step with an online store should be to focus on the basics of SEO. That includes image alt tags, keyword use, blogging and complete product page optimization.

This way you can at least get on the same playing field as the competition.

But what about going above and beyond? Are there some more unique SEO tips you can follow to strengthen your online business?

Continue reading “7 Unique SEO Tips for Online Businesses”