If you’re an online business trying to market yourself to the masses, you’ve likely considered affiliate marketing.
Affiliate marketing is a great way to encourage existing customers and influencers in your niche to share their love of your product with their own following.
The principle is simple: Your affiliates share a unique link to your products. Then, they earn a commission when a sale occurs through that link.
However, establishing an affiliate marketing program and keeping track of these links requires a simple software solution. As a result, many marketing suites include affiliate marketing as part of their offering. But today, we're looking at a platform that revolves solely around this practice.
Tapfiliate is a platform that enables you to create, monitor, and optimize your affiliate networks and boost your sales. Curious?
We’ve covered everything you need to know about Tapfiliate in this article. Let's take a look…
Tapfiliate Review: About Tapfiliate
As we've just hinted at, Tapfiliate exists to assist marketers in developing, organizing, and optimizing affiliate marketing campaigns. It also allows you to automate affiliate marketing tasks, such as affiliate tracking, paying out commissions, and more.
With Tapfiliate, you can create whole affiliate programs under your own brand and integrate with a wide range of marketing tools to incentivize affiliates. You'll have everything you need to set your affiliate's objectives, recruit new affiliates, and onboard them onto your program.
On the affiliate side of things, Tapfiliate makes it easy to:
- See how much they’ve earned
- View the commission rate they're on
- Track their efforts with built-in reporting tools.
The software is already used by over 200 companies, including big names like Sendinblue, Degiro, and Selz.
Tapfiliate is easy to set up. It integrates with over 30 of the most popular eCommerce websites and marketing platforms. So if you already have an online store, there's a good chance Tapfiliate will integrate seamlessly with your existing tech stack.
Tapfiliate Review: What are the Key Features?
Now we've covered the basics, let’s take a deeper look at Tapfiliate's core features:
Create A Fully Branded Affiliate Program
Tapfiliate enables you to build your own white-labeled affiliate program. In short, this means Tapfilliate’s logo isn't anywhere to be seen. Instead, you can stamp your affiliate website with your own branding. This includes customizing your affiliate’s dashboards to suit your brand and personalizing emails with your own flair.
Customize Sign-up Fields and Payouts
You can customize the sign-up form used to register new affiliates. This includes specifying the info you’ll collect and what the form will look like. Tapfiliate also supports six languages to help your global affiliates feel right at home.
A Wide Range of Reward Options
Engaging affiliates with different reward structures and higher-tier commissions is a breeze. For example, you can award affiliates performance bonuses once they've hit a set number of sales. Affiliates can then review their targets and progress from the convenience of their dashboard. They can see how many sales they are away from achieving a performance bonus or higher commission percentages.
How these awards are structured is up to you – these could be based on the number of products sold or overall sales value. The choice is yours! You can even set higher commission rates temporarily to celebrate more commercial seasons like Christmas.
You also have complete control over whether you award one-time commissions per sale (usually the case for e-Commerce sales) or monthly commissions for subscriptions/SaaS. Either way, it's up to you whether you set a fixed or percentage commission and/or define commissions per category or product.
Automate the Bulk of Your Affiliate Tasks
Easily set up triggered emails, webhooks, and automations through Zapier to automate your workflows, including approving commissions and sending out payments.
Simple Affiliate Onboarding
You don’t need to invest any time onboarding affiliates. Instead, after they sign up for your affiliate program, they're led straight to their own dashboard. Here they’ll find their unique tracking links for the products they want to refer others to purchase. You can also provide marketing materials for their use and set objectives to track if you wish.
On top of that, first-time users are greeted by an Orbit button that points out the dashboard's key features and tools. So in most cases, your affiliate's dashboard should be pretty explanatory. As such, you and your team are less likely to be overwhelmed by affiliate queries.
Advanced Affiliate Reporting
You can easily create and track affiliate campaigns and review advanced reports in your own dashboard. Here you can see how many clicks, views, conversions, and conversations your campaign attracted. You can also opt to look at a particular date or a timeline across a week, month, or year. On top of that, you can also see how popular your program was in different countries. Last but not least, you can filter by specific affiliates or programs and add more filters to make your search more effective.
Tapfiliate Review: Integrations
We mentioned earlier that Tapfiliate integrates with plenty of popular eCommerce solutions and marketing tools. This is vital if you want your new affiliate program to slot into your existing workflow. That said, here are just a few of the 37 easy copy/past integrations on offer:
Furthermore, Tapfiliate integrates with Zapier, which unlocks hundreds and thousands of other integrations with a bit of API skill.
Tapfiliate Review: How Much Does It Cost?
Tapfiliate allows you to try any of its plans for free for 14 days. After that, you'll need to opt for either the Pro or Essential plan (both are paid monthly).
The Essential plan will set you back $89 per month. There are 0 transaction fees, and you’ll get access to real-time reporting. You can set commissions based on affiliate groups, items, and categories and utilize webhooks and Zapier to create automated workflows.
Alternatively, the Pro plan costs $149 per month. Here, you get everything in the Essential program, plus you can share your dashboard with five team members and set bonus incentives to better engage affiliates. You’ll also get a custom domain, and you can customize the onboarding fields for when new affiliates sign up.
There's also an Enterprise solution. However, to retrieve a price for this, you’ll need to contact their sales team. The Enterprise solution expands on the Pro plan with custom verbiage, premium support, a customer support manager, and single sign-on (SSO) access.
Tapfiliate Review: Customer Support
If you need help navigating Tapfiliate’s features, you can search through their self-help documentation. Here you’ll find the answers to frequently asked questions and guides to Tapfiliate’s different functionality, integrations, and workflows. You can also sign up for a webinar demo to get a more in-depth tour of the platform.
There's also a live chat feature on the website. This is the best way to get in touch with the team when an issue arises and you can’t find a helpful article.
Unfortunately, there isn't any phone support. Your only options are sending an email or waiting for a chat agent to get back to you. They also only offer support in English. But, according to the company themselves, Tapfiliate enjoys 93% customer support satisfaction because of their quick turnaround times.
Tapfiliate Review: The Pros and Cons
For a quick recap of what we’ve learned, let’s review the software's most noteworthy pros and cons.
- The commission structure is highly customizable. Setting different commissions for affiliates, products, and/or tiers is easy.
- You can offer bonus incentives for hitting affiliate targets.
- Affiliates are automatically onboarded, so you don’t have to lift a finger in that regard.
- You can automate your workflows by integrating with Zapier or an automated marketing platform.
- Tapfiliate works with all major eCommerce solutions.
- The ability to white-label your affiliate platform means you can create a seamless, branded experience for your brand ambassadors.
- You have access to powerful in-built reporting tools to help you easily track your top-performing campaigns and affiliates.
- Both you and your affiliates benefit from a clean and intuitive interface.
- Many of Tapfiliate’s integrations rely on webhooks and Zapier, which means you still need a basic knowledge of API.
Last but not least, let's round off this review by answering some of the frequently asked questions about Tapfiliate:
Can I migrate to Tapfiliate from another affiliate marketing platform?
Tapfiliate allows you to import affiliates. The best time to do this is once you've set up and configured Tapfiliate to your liking and ensured all integrations work. You can then import affiliates via a CSV file containing your affiliates' first name, last name, and email. You can then send invitations to old affiliates to join your new program. Finally, affiliates that are already listed, thanks to the import, are auto-approved!
That said, you can’t import old conversion histories and other tracking data from previous platforms, so make sure to export these and save them for your own records.
Is there a money-back guarantee?
Tapfiliate comes with a 30-day money-back guarantee on top of its 14-day free trial!
If you’re still not convinced after using the software for a month, you can opt-out and get your money back.
Is Tapfiliate GDPR compliant?
Suppose you're working with affiliates from Europe. In that case, your software must comply with current data protection laws, including GDPR. Fortunately, Tapfiliate is fully GDPR compliant.
Tapfiliate Review: Who's It Best for?
Tapfiliate might not be suitable for new freelancers or tiny businesses, namely because of the price tag. To ensure you make an ROI on this platform, it's best suited to those with an active following. As such, Tapfiliate is best suited to popular eCommerce merchants looking to expand their reach.
Tapfiliate Review: Our Final Verdict
In short, Tapfiliate is a feature-rich affiliate marketing platform. Its strength lies in doing well at its focus, i.e., enabling users to create a highly customizable affiliate experience through branded content and a white-labeled interface. Not to mention setting custom targets, objectives, and commission tiers.
Thanks to this customizability, getting new affiliates onboarded and engaged is easy. The principle is simple, and the whole platform is intuitive to use for both you and your affiliates.
While the pricing is a little high, we think the platform may be worth it for thriving online stores ready to invest in expanding their marketing efforts. That said, solopreneurs and smaller operations might steer clear of the price tag to start with. Instead, they may be better off using other marketing solutions that bundle affiliate marketing features into their mix.
We want to know what you think! Have you tried Tapfiliate? Let us know about your experience in the comments box below.