If you’re tired of your 9-5 or simply looking for a new side hustle, you’ve likely considered dropshipping.
Using the dropshipping model, starting your own eCommerce business is a breeze. The principle is straightforward, and with the right tools, you can get set up in just a couple hours. That said, it's no wonder that 27% of online sellers have adopted drop shipping for at least some of their products.
While there's lots to learn about online marketing and branding, these hurdles are easily solved with some time and commitment.
The appeal is plain to see:
You don’t have to store your own inventory or even manufacture your own products. Instead, you simply list items sold by your chosen dropshipping supplier on your online store. Then, when you make a sale, they take care of order fulfillment and delivery. Your job is merely to pick things that suit your brand, establish a successful website, and market to your target audience.
Needless to say, you need lots of trust in your dropshipping supplier. For example, what's their product quality like? Will they offer returns and refunds? How quickly can they ship products? These are just a few of the many questions you need to consider before working with a dropshipping partner.
So here we're putting one such option: Sell.xyz under the microscope. In this review, we’ll take a close look at this tool to help you decide whether it’s the right option for your business.
There's lots to discuss, so let's get started…
Sell.xyz Review: What's Sell.xyz?

Currently, Sell.xyz only integrates with Shopify and WooCommerce. However, getting started with dropshipping using Sell.xyz is equally easy on both platforms.
Here’s how it works:
After you’ve created your Sell.xyz account, choose a product from their catalog and design it with your own custom label. Then you can edit the product listing from within Sell.xyz, including the product title, media, description, price, and other details. Finally, once you’re happy, hit publish and tick the connected stores you want to sell the product on. Just don’t forget to save your changes!
Order processing with Shopify and WooCommerce is automatic. However, if you don’t have an account with either software, Sell.xyz still allows you to create manual, basic orders to ship to a specific address. This way, you can still access their services without an integrated platform.
Plus, you can order five product samples per month at a 30% discount.

Sell.xyz Review: Suppliers
Sell.xyz aims to offer high-quality products. To ensure these standards are maintained, they predominantly work with two key suppliers:
- Cosmetics Nord
- Vitalabs
Cosmetics Nord has been in the cosmetics business for fifteen years. They manufacture products in Latvia. Their products are EcoCert certified, free of allergens, and vegan. In the spirit of Sell’s commitment to sustainability, they also produce their products using 100% green energy. Since 2006, this full-service cosmetics supplier has sold millions of products across Europe, North America, Australia, and the Middle East.

Vitalabs manufactures vitamins, custom formulations, nutritional products, and supplements. It’s been operating for 45 years. They’re an FDA-registered facility, and they also hold a HALAL certification by the ISA (Islamic Services of America). They are also registered with the NSF (National Sanitation Foundation) and GMP (Good Manufacturing Processes). Their products are also vegan and made in the USA.

Besides Cosmetics Nord and Vitalabs, Sell.xyz works with several print providers, including Imon, Jondo, and Stakes.
Sell.xyz Review: The Catalog
Typical dropshipping supplier platforms appeal to online sellers with a catalog of thousands of products across tons of product categories. However, Sell.xyz is different in this regard. Instead, its catalog is vetted and extremely small in comparison, focusing only on critical suppliers and tried and tested products.
Within the cosmetics product category, you’ll find the following kinds of products:
- Shampoo
- Hand & body wash
- Gel boosters
- Clarifying gel
- Facial oil
- Body lotion
- Conditioner
- Toner
- Mousse
- Day cream
In contrast, within supplements, you’ll find 19 items across the following product types:
- Digestion and stomach
- Weight loss and detox
- Brain health
- Immune support
- Multivitamins and minerals
- Green and red superfoods
- Heart and blood support
- Sports and wellness nutrition
- Joint and bone health
Of these supplements, eight are vegan, and 12 are vegetarian.
You can review vital product information on the product pages, including certifications and user instructions, ingredients, and shipping and returns.

Sell.xyz Review: The Design Editor
Again, you don’t have to create an account with Sell.xyz to use the print-on-demand design editor. This provides a clear indication of where each element sits and the final results. However, you'll have to sign in to view a final product preview.
The editor clearly indicates the products’ print template, including bleed lines and margins. Essential production elements like the barcode and content information are pre-placed and can’t be moved or altered. However, you can add text and images and alter font, alignment, background color, and text size.
Overall, the editor is quite limited with only very basic design tools. However, you can download the print file template for Adobe Illustrator, enabling you to design your own label with much more advanced design tools.

Print on Demand
Print on demand is an excellent dropshipping order fulfillment method that allows you to sell customized items without stocking up on inventory yourself. Instead, customer orders are printed and shipped when they come in, and you won’t have to pay anything upfront. You only pay for your dropshipping items once customers have paid you.
Sell.xyz has recently added dropshipping features into the mix. You can choose products from the following categories:
- Supplements
- Cosmetics
- Men’s apparel
- Women’s apparel
- Home and living
At the time of writing, Sell.xyz is adding new print on demand products weekly, which means their catalog is expanding at an exciting speed. So if you don’t find what you’re looking for with them yet, there’s a good chance it might be added shortly.
Customize Your Designs and Choose a Printer
Once you've chosen a product, you can add your own designs using Sell.xyz's easy-to-use design studio. This allows you to customize color, images, text, and lets you decide where on the item you place your design. You can also arrange your design in multiple layers across separate print areas.
Once you’ve finished your design, you can preview it using high-quality product mockups. Then you can choose a print provider based on your design. Sell.xyz lists different providers, their prices, colors, sizes, and print areas that they can effectively print. You can also quickly check the printer location and look up their ratings and reviews.
Sell.xyz also offers design services. You can contact their team and provide them with an outline to create a mockup proposal for your final approval. This service costs 100EUR + VAT and takes about two weeks.
Sell.xyz Review: Pricing and Rates
You don’t need to invest any money upfront, and you’ll only pay suppliers once you make a sale. The base price of each item is clearly indicated in the product catalog. Then after adding an item to your store, you decide your own profit margin.
Cosmetic products range from $6.38 to $14.21, excluding tax. Whereas supplements and vitamins from Vitalabs range from $7.47 to $14.8, excluding tax. There are no order minimums.
If you’re not selling from the US, you can also browse the catalog in EUR or GBP.
Sell.xyz Review: Shipping
Sell.xyz clearly outlines its shipping rates and times on its website, based on the supplier you choose:
Cosmetic Nord ships worldwide, with a focus on European countries. It ships fasted in Latvia with a shipping time of 1-3 business days. For the rest of Europe, the average is 2-5 days. However, it takes 3-6 business days to ship to the Middle East or the US, and locations further afield may take up to eight days.
Shipping rates range from $4.01 to $48.52 for one to eight items, depending on the distance. For 8-40 items, the rates range from $5.15 to $23.82. At this point, it’s worth noting that Cosmetics Nord will not ship more than eight items (per order) outside of Europe.
Vitalabs’ rates are more straightforward. They ship worldwide. Delivery times for the US are 1-5 days. For orders outside the US, it’s 6-10 days. Shipping rates range from $5 in the US to $30 in Canada, to $40 worldwide. These numbers increase with order numbers above eight items.
Sell.xyz Review: Returns and Refunds
Because Sell.xyz’s suppliers are limited, they’ve been able to carefully vet suppliers with trustworthy refund and return policies. Both offer free replacements or refunds if a product arrives damaged or with a manufacturing error, so long as you contact their merchant support team within 30 days of delivery. Unfortunately, refunds don’t extend to customers changing their minds or if a mistake happened on their end.
Sell.xyz Review: Customer Support and Self-Help Resources

To get in touch with Sell.xyz’s team, you can write an email or book a call via Calendly. Unfortunately, there’s no indication of how long they generally take to get back to you.
In terms of self-help resources, Sell.xyz is also rather limiting. While they have an online help center, it only features 28 articles, none of which go into great depth on the topics they cover. In many instances, you’ll only find a few sentences briefly answering your question.
Sell.xyz Review: Pros and Cons
Before we wrap up, here are the most noteworthy advantages and disadvantages of using Sell.xyz:
Pros 👍
You get access to products manufactured and handled by vetted suppliers that have been in the business for over a decade and are certified by the relevant certification bodies.
With suppliers based in the EU and the US, they cover the majority of western audiences.
Many of their products are vegan and vegetarian-friendly and sourced sustainably.
Shipping rates and pricing are very transparent on their website.
Every product comes with a white-label design option. A 3D preview helps you visualize this label.
You can download the template and design your label professionally using Adobe Illustrator
You can order product samples with a generous 30% discount.
All products come with a refund policy covering broken items.
The app is completely free to use
They offer unique cosmetics and supplement products – typically, these aren’t represented well on other dropshipping platforms.
Cons 👎
Sell.xyz is still young, and it shows. Its online help center doesn’t provide much assistance, and its product offering is very small compared to other dropshipping platforms.
It only integrates with WooCommerce and Shopify (however, BigCommerce and Wix is on the horizon).
Shipping rates can get very expensive overseas, and cosmetics can’t be shipped in large quantities outside Europe.
Sell.xyz: Our Final Verdict
All in all, Sell.xyz is still a very young company with its heart in the right place. Their brand is based on an admirable model that ensures high product quality, sustainability, and products suitable to vegans and vegetarians. In addition, they offer very generous discounts if you’re ordering product samples. They also provide a single refund policy across their whole catalog, which works wonders for providing merchants with much-needed peace of mind.
In summary: We think that Sell.xyz is worth keeping an eye on. We think they’ll continue to expand their offering in the near future, and we’re excited to see what that will look like! However, right now, if you’re not starting out with a significant focus on sustainable cosmetic products, Sell.xyz is probably too niche and limiting for your store.
Would you give this cosmetics and supplement dropshipping platform a try? Whatever your opinion, let us know your thoughts in the comments box below!
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