Essential Ecommerce Statistics for 2018

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Looking for some solid data on eCommerce, CRO, social media, and automation? Here you go.

 Conversion Rate Optimization

Here are some stats on CRO to help guide your A/B testing efforts.

  • 17% of companies that use multivariate testing, rated it the most effective optimization method. (Econsultancy, 2012)
  • 61% of companies run 5 or fewer landing page tests per month. (Econsultancy/MarketingSherpa, 2014)
  • 42% of marketers say interpreting results is the biggest challenge in conversion optimization. (Fireclick/MarketingSherpa/com, 2014)
  • 63% of CMOs believe ROI will be the “most important measure of their success” by 2015. (IBM, 2011)
  • 3.8% is the average conversion rate for websites viewed on tablets, versus 1.9% on non-mobile devices. (Affiliate Window, 2011)
  • 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. (Ascend2, 2013)
  • 82% of marketers say knowing how to test effectively is “somewhat” or “very” challenging. (Adobe, 2014)
  • 44% of online shoppers will tell friends about a bad web experience. (Akamai/Compuware, 2014)
  • Using videos on landing pages can increase conversions by 86%. (DSIM, 2017)
  • Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions. (Wordstream, 2017)
  • 61% of companies run 5 or Fewer landing page tests per month. (Wordstream, 2017)
  • 44% of companies use split testing software. (Wordstream, 2017)
  • The average conversion rate of a Facebook ad Is 9.21%. (Wordstream, 2017)
  • Ecommerce sales account for just 8% of total retail sales in the U.S. (Smartinsights, 2017)
  • B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 trillion USD by 2020. (CMS Connected, 2017)
  • Total average ecommerce spend per customer over the course of the year is estimated to be $1,800 in the US and 1,600 in the UK. (Statista, 2017)
  • 40% of U.S. males aged 18-34 say they would ‘ideally buy everything online, compared to 33% of females in the same age bracket. (DDB Worldwide, 2017)
  • Average ecommerce conversion rates vary from 3% to 4%. (Monetate, 2017)
  • Conversion rates on smartphones (1.5% Average) are one-third of those of desktop (4.4%). (Monetate, 2017)
  • U.S.ecommerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020. (Statista, 2017)
  • 78% of internet users are concerned about sites they sign up for selling their data. (Altimer Group, 2017)
  • An inconvenient return policy deters 80% of shoppers. (Comscore, 2017)
  • 30% of products bought online are returned. (Invesp, 2017)
  • 75% of reviews on ecommerce sites give the full 5 stars. (YOTPO, 2017)
  • It's seven times more expensive to get a new customer than retain an existing one. (Invesp, 2017)
  • 39% of client-side marketers said conversion optimization is a top digital marketing priority. (Econsultancy, 2013)
  • 42% of marketers said interpreting results is the biggest challenge in conversion optimization. (Fireclick/MarketingSherpa/com, 2014)
  • 55% of companies have a mobile-optimized website, mobile app, or both. (Adobe, 2014)
  • 62% of B2B marketers said the increasing lead generation is the most important goal for landing pages. (Ascend2, 2013)

Voice Search

Think voice search is something of the future? Think again!

  • 19% of users have made a voice purchase through amazon echo or another digital home assistant. (Digitaldoughnut, 2017)
  • 50% of all online searches will be voice searches by 2020. (Comscore, 2017)
  • About 30% of searches will be done without a screen by 2020. (Mediapos, 2018)
  • It is estimated that there will be 21.4 million smart speakers in the U.S. by 2020.(Activate, 2018)
  • 40% of adults use voice search once per day. (Location World, 2018)
  • 25% of people 16 to 24 use voice search on mobile devices. (Global Web Index, 2018)
  • There are over one billion voice searches per month. (Alpine.Al, 2018)
  • 19% of people use Siri at daily. (Hubspot, 2015)
  • It is estimated that Amazon has sold 5.1 million of the smart speakers in the U.S since it launched in 2014. (Geekwire, 2018)
  • Amazon sold 4.4 million echo units in its first full year of sales. (Geekwire, 2018)
  • Around one-third of smartphone Owners regularly use their personal assistants. (The Economist, 2018)
  • 11% of respondents who already own an Amazon Alexa or Google Home Device said they would also buy a competing device.(Voicelabs, 2018)
  • Between 20 and 25% of all mobile queries are voice searches.(Search Engine Land)
  • 21% of mobile voice search users said they use voice search because they don't like typing on their mobile device.(Statista, 2015)
  • 78% of teens said that they use voice search because it's safer and more efficient.(Google)
  • 52% of people keep their voice-activated speakers in their living rooms.(Google, 2018)
  • 72% of people who own voice-activated speakers say that their devices are used as part of their daily routine. (Google, 2018)
  • Google Assistant is now available on more than 400 million devices. (Google, 2018)
  • Google claims its voice recognition accuracy is now at 92%. (Itpro, 2017)
  • AR market will reach $83 billion by 2021, driven primarily by AR on mobile devices. (Techcrunch, 2018)
  • Voice assistant users will spend 18% of their total expenses via voice assistants in the next three years, up from 3% currently. (WSJ, 2018)
  • 61% of users state using voice primarily when their hands or vision are occupied. (SearchEngineland, 2016)
  • The number of millennials who use voice-enabled digital assistants will climb to 39.3% in 2019. (Emarketer, 2018)
  • Voice search accounts for 25% of searches conducted on Windows 10 taskbar. (Microsoft, 2018)
  • Amazon and Google Account for 94% of all smart speakers in use. (Strategy Analytics, 2018)
  • The Echo Dot was the best-selling product on all of Amazon in the 2018 holiday season. (Techcrunch, 2018)
  • Grocery shopping accounted for 20% of voice shopping in 2017.(OC & C Strategy consultants, 2018)
  • 39% of voice users would like to receive options to find business information.(Google, 2018)
  • 52% of voice-activated speaker owners would like to receive information about deals, sales, and promotions from brands. (Google, 2018)
  • 23.8% of voice users used Google Home as a voice-enabled speaker.(Emarketer, 2018)

Search Engine Optimization

Wondering if SEO can still help? Here's some data to help you choose:

  • 32.5% is the average traffic share the first Google organic search result gets. (Chitika, 2017)
  • The average number of organic desktop search results that Google shows on Page 1 is 8.59%.(Searchmetrics, 2017)
  • Gmail has over 900 million active users as of May 2015.(Techcrunch, 2016)
  • 23% of potential online buyers purposely abandon their shopping carts in order to collect coupons that sellers send to try and close the sale. (E-Consultancy, 2016)
  • 25% of all websites globally use WordPress as their development platform. (W3Techs, 2015)
  • 86% of consumers said they would like to receive promotional emails from companies they do business with at least monthly.(Statista, 2016)
  • Google gets over 100 billion searches a month worldwide.(Mashable, 2016)
  • Of the small businesses with a website, 10% update their site at least once a week.(EMarketer, 2016)
  • 4 in 5 consumers use search engines to find local information. (Google, 2018)
  • 71% of B2B researchers start their research with a generic search.(Google, 2016)
  • 34% of consumers visit a store within a day of their local search on a computer or tablet.(Google, 2016)
  • 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches. (Google, 2016)
  • B2B influencers do 12 searches prior to visiting a specific brand's site.(Google, 2016)
  • More than 7 in 10 respondents feel that their SEO effectiveness is improving significantly. (Marketing Charts, 2016)
  • 8% of search queries are phrased as questions.(Moz, 2018)
  • Changing search algorithms and budget constraints are considered the most challenging obstacles to SEO success. (Marketing Charts, 2016)
  • 43% of consumers do online research while in the store.(Wordstream, 2016)
  • The average first-page result on Google contains 1,890 words. (Backlinko, 2016)
  • 65 percent of people use their phone in their I-want-to-buy moments. (Google, 2018)
  • The forecasted number of email users worldwide in 2016 was 2.76 Billion. (Statista, 2016)
  • 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2016)
  • 45% of marketers say blogging is the most important content strategy. (Social Media Examiner, 2016)
  • 43% of respondents asserted that content marketing was one of the most effective tactics for lead generation.(Emarketer, 2016)
  • 21% of searches lead to more than one click on Google's results. (Moz, 2018)
  • 50% of search queries are four words or longer. (Wordstream, 2016)
  • Google receives over 63,000 searches per second on any given day. (InternetLiveStats, 2018)
  • 77% of mobile searches are made where a desktop PC is available. (Google, 2016)
  • Google accounts for over 79% of all global desktop search traffic.(NetMarketShare, 2018)
  • 48% of respondents identified keyword/phrase research as a most effective tactic. (Marketingprofs, 2016)
  • Mobile searches for “stores open now” or “food open now” in the past year has increased by 2.1 times. (Google, 2018)


Ecommerce is booming. Here's what you need to know:

  • 53% of global internet users made an online purchase in 2016.(US Department of Commerce, 2017)
  • 67% of millennials prefer to shop online rather than in the store.(BigCommerce, 2017)
  • Parents spend 61% more online than non-parents.(BigCommerce, 2017)
  • Amazon dwarfed all other companies in January 2017.(Deloitte, 2017)
  • 43% of all ecommerce traffic comes from organic Google searches. (Wolfgang Digital, 2017)
  • The gross merchandise volume of B2Becommerce transactions is projected to amount to 7.66 trillion U.S. dollars.(Statista, 2017)
  • 28% of online shoppers abandon carts because of unexpected shipping costs.(VWO, 2017)
  • In 2015, Alibaba accounted for 9.3% of worldwide B2Becommerce GMV. (Statista, 2017)
  • Men reportedly spend 28% more online than women.(BigCommerce, 2017)
  • 24% of shoppers are ready to spend more to qualify for free shipping.(VWO, 2017)
  • 68% of consumers list free returns and exchanges as the number one incentive to buy more online. (Walker Sands, 2017)
  • 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision.(Justuno, 2017)
  • It's seven times more expensive to acquire a new customer than retain an existing one.(Invesp, 2017)
  • 46% of online shoppers want more product comparisons from ecommerce sites.(BigCommerce, 2017)
  • 73% of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.(Animoto, 2017)
  • 68% of U.S. online shoppers engage with live chat features.(Ladesk, 2017)
  • PayPal transactions have 70% higher checkout conversion than non-PayPal transactions. (PayPal, 2017)
  • 42% of online shoppers want more testimonials from ecommerce sites.(BigCommerce, 2017)
  • The average online shopping cart abandonment rate is 69.23%.(Baymard Institute, 2017)
  • Global retail ecommerce sales will reach $4.5 trillion by 2021.(Statista, 2017)
  • 57% of online shoppers made shopped online in the past six months from an overseas retailer. (Statista, 2017)
  • 54% of buyers will buy retargeted products if offered at a discount.(VWO, 2017)


Stay up-to-date on the ever-changing field of marketing:

  • 50% of page-1 Google results are now HTTPS. (Moz, 2017)
  • 61% of marketers say growing SEO/organic presence is a high inbound marketing priority. (Hubspot, 2017)
  • Media and publishing have the highest average Moz Domain Authority of 86%. (Track Maven, 2017) 254/500 of small to medium businesses only have a basic understanding of SEO. (Higher Visibilty, 2017)
  • 65% of marketers agree that link building is the most difficult tactic to perform.(SEO Stats Report, 2017)
  • The global marketing share percentage, in terms of the use of search engines heavily favors Google, with over 77%.(Smart Insights, 2017)
  • 39% of marketers don't think their organization's marketing strategy is effective.(Hubspot, 2017)
  • 48% of marketers planned to increase their influencer marketing budgets in 2017. (Linqua, 2017)
  • The video will make up 80% of consumer online traffic by 2020. (Animoto, 2017)
  • Influencer marketing will be integrated with all marketing activities for the majority of marketers. (Traakr, 2017)
  • 62% of marketers plan to increase their investment in Facebook Video in the next year. (Animoto, 2017)
  • 71% of luxury brands measure influencer success through web traffic.(Econsultancy, 2017)
  • 21% of respondents characterize sales and marketings relationship as either misaligned or ‘don't know.' (Hubspot, 2017)
  • 40% of marketers say proving the ROI of their marketing activities is their top marketing challenge. (Hubspot, 2017)
  • 75% of consumers are more likely to buy from retailers that personalize their content. (Accenture, 2017)
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinskey, 2017)
  • 86% of women turn to social networks before making a purchase. (Alist Daily, 2016)
  • 54% of consumers would share their email address in exchange for lower prices.(DMA, 2017)
  • 53% of marketers say blog content creation is their top inbound marketing priority.(Hubspot, 2017)
  • 6 out of 10 email users say they receive too many promotional emails.(Adestra, 2018)
  • Email marketing has a 38-to-1 return on investment.(DMA, 2018)
  • 80% of small and medium-sized retailers in the U.S. indicate that email marketing is their greatest driver of both customer acquisition and retention.(EMarketer, 2017)
  • 48% of courses start with mobile research from search engines.(Smart Insights, 2017)
  • 75% of Gmail users access their emails on mobile devices.(Techcrunch, 2018)
  • 91% of Americans want to receive promotional emails.(Marketing Sherpa, 2018)
  • Marketing priorities include converting leads to customers (70%) and attracting visitors to their site (55%), whilst considerably less (29%) said sales enablement was a top priority.(Hubspot, 2017)
  • 25% of Instagram ads are single videos. (Sprout Social, 2017)


Chatbots are exploding! See how:

  • 95% of customers value thorough, high-quality support more than speed.(Growth Hackers, 2017)
  • 63% of millennials prefer to have their basic customer support questions answered by chat versus traditional channels. (Software Advice, 2015)
  • 9% of businesses think consumers prefer social media.(Growth Hackers, 2017)
  • 50% of Shoppers aged 55+ have never used live chat. MarTech (2017)
  • 20% of consumers have told friends or colleagues about a poor live chat experience. (Growth Hackers, 2017)
  • 41% of online shoppers trust the brand when they see a live chat. (MarTech, 2017)
  • 69% of shoppers in USA demand for live chat support.(MarTech, 2017)
  • 47% of customers haven't had a positive live chat experience in the last month. (Growth Hackers, 2017)
  • 38% of customers are most frustrated by poor user experience on live chat. (Growth Hackers, 2017)
  • Chat adoption rates have risen from 38% in 2009 to 58% in 2014, which is a compound annual growth rate of 8.8% over that time.(Forrester, 2015)
  • 21% of customers claim that chat helps them to shop while working. 51% of customers prefer it to allow easy multitasking while waiting. (MarTech, 2017)
  • Chat volumes are projected to grow at a compound annual growth rate of 24% from 2014 to 2018. (Contact Babel,2015)
  • Amazon live chat's average waiting time is 15 minutes. (MarTech, 2017)
  • Website shoppers who utilize chat are worth 4.5 times as much as those who do not chat. (Boldchat, 2015)
  • For customers who chat prior to making a purchase, there is a 10% increase in average order value, a 48% increase in revenue per chat hour, and a 40% conversion rate. (Forrester, 2015)
  • 52% over half of the consumers are more likely to repurchase from a company who offers live chat support. (Growth Hackers, 2017)
  • GoDaddy live chat is availability from 5 Am to 12 Am MST. (MarTech, 2017)
  • Of those who prefer live chat, 79% said they did so because they get their questions answered quickly, 51% did so because they could multi-task, and 46% agreed it was the most efficient communication method. (EConsultancy, 2015)
  • Live chat has the highest satisfaction levels for any customer service channel, at 73%, compared with 61% for email and 44% for phone. (EConsultancy, 2015)
  • 62% of customers expect live chat to be available on mobile devices. (Maxie Software, 2015)
  • Chat has become the leading contact source within the online environment. (J.D.Power, 2015)
  • 53% of customers would prefer to use online chat before calling a company for support. (Harris Research, 2017)
  • 63% of people who spend between $250-500 a month online are the most likely to both buy from, and be loyal to, companies who offer live chat. (Growth Hackers, 2017)

Content Promotion

Here are some hardcore content stats to help you make data-backed content marketing decisions:

  • Long-form blog posts generate nine times more leads than short-form blog posts. (Curata, 2017)
  • Only 55% of bloggers update old posts and those who do are 74% more likely to get strong results. (Orbit Media, 2017)
  • The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%). (LinkedIn, 2017)
  • 76% of B2B marketers' blog and 73% publish case studies. (Content Marketing Institute, 2017)
  • 45% of marketers say blogging is their number one most important content strategy. (Social Media Examiner, 2017)
  • The average blog post is 1,142 Words (up 41% Since 2014). (Orbit Media, 2017)
  • The average reader only spends 37 seconds reading an article or blog post. (NewsCred Insights, 2017)

Lead Generation

Lead generation doesn't have to be inbound always:

  • Strategic landing pages are used by 68% of B2B businesses to acquire leads.(Marketo, 2016)
  • 49% of B2B buyers prefer using consumer websites for work-related purchases and expect to be given the same array of omnichannel buying options they have as consumers. (Future Of Commerce, 2016)
  • 93% of B2B buying processes begin with an online search. (Pinpoint Market Research, 2016)
  • Before finalizing a product purchase, 94% of B2B buyers research online. (Marketing Profs, 2016)
  • 76% of B2B buyers use three or more channels when researching a potential purchase. (Blue Nile Research, 2016)
  • 59% of B2B marketers say email is the most effective channel for generating revenue. (BtoB Magazine, 2016)
  • It is expected that by 2017, the number of emails sent daily will reach approximately 297 billion. (The Wonder of Tech, 2016)
  • 85% of B2B marketers say lead generation is their most important content marketing goal in 2016. (Content Marketing Institute, 2016)
  • Content marketing is used for lead generation by 83% of B2B marketers. (Content Marketing Institute, 2016)
  • Through the success of content marketing, 49% of B2B marketers follow up with quality sales leads for further assessment. (Content Marketing Institute, 2016) 70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads. (Vidyard, 2016)
  • 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. (Forbes via Marketo, 2016)
  • 49% of B2B marketers find social media to be the most difficult marketing activity to implement. (Emarketer, 2016)
  • The social media lead conversion rates are 13% higher than the average lead conversion rate. (Hubspot, 2016)
  • Lead generation from LinkedIn was successful for 65% of B2B companies. (LinkedIn, 2016)
  • Twitter is the top social platform for B2B brand mentions, with 73% of B2B brand mentions happening on the site. (Brandwatch, 2016)
  • 37% of marketers state that budget constraints hinder them from conducting an effective marketing automation strategy. (Pepper Global, 2016)
  • 68% of B2B companies are still struggling with lead generation. (CSO Insights, 2016)
  • Expertise in lead nurturing results in a 50% increase in sales-ready leads, along with a 33% decrease in its cost. (Hubspot, 2016)
  • Lead generation strategies were only successful for 13% of business in accomplishing their main objectives. (Ascend2, 2016)
  • Outbound leads cost 39% more than inbound leads. Hubspot (2016)
  • Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies. (MarketingSherpa, 2016)
  • More than 79% of marketing leads don't convert into sales due to the lack of lead nurturing. (MarketingSherpa, 2016)
  • 50% of the average marketing database is useless, largely because of duplicate records. (LeadMD, 2017)
  • Converting leads to customers is the top marketing priority for 70% of organizations in 2017. (Hubspot, 2017)
  • Only 56% of B2B organizations verify leads before they're passed to sales. (MarketingSherpa, 2016)

Marketing Automation

The next big thing in marketing. See how it's exploding:

  • 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. (Ascend2, 2015)
  • The U.S. marketing automation software industry is a $3.3B market in 2017, growing 30%+ annually. (SharpSpring, 2018)
  • 27% of companies rate say they are at marketing automation maturity level “new”. (LeadMD, 2016)
  • Only 21% of respondents reported an individual maturity level of above average or higher with marketing automation. (LeadMD, 2016)
  • 63% of companies successful in marketing automation plan to increase their marketing automation budget. Ascend2 (2015)
  • Marketing automation is used by 42% of companies. (Ascend2, 2015)
  • 43% of companies using a marketing automation Platform (MAP) have been doing so for over four years. (Aberdeen Group, 2014)
  • 26% of marketers make extensive use of marketing software to manage lead generation, 36% make limited use of marketing software for it. (Ascend2, 2014)
  • 19% indicated they switched marketing automation providers (MAP) providers recently or were currently doing so. (Aberdeen Group, 2014)
  • 66% of average performing B2B companies indicate that their current technologies are sufficient to scale end-to-end marketing over the next 1 to 3 years. (Gleanster Research, 2015)
  • 53% of all respondents are currently using or applying marketing automation while another 17% are currently evaluating or considering marketing automation.(Pepper Global, 2014)
  • 58% of top-performing companies; where marketing contributes more than half of the sales pipeline have adopted marketing automation. (Forrester Research, 2013)
  • 63% of B2B marketers allocate 10–29% of their marketing budget to marketing automation. (Pepper Global, 2014)
  • For a majority of B2B marketers, marketing automation budgets stay flat (48%) or increases (41%) in the coming year.(Pepper Global, 2014)
  • 23% of marketers are not using lead generation marketing software at the moment, but are planning to in the Future. (Ascend2, 2014)
  • 91% of buyers in 2013 were evaluating marketing automation for the first time. (SoftwareAdvice, 2014)
  • 45% of agencies rely on marketing automation platforms to show ROI and 42% use marketing automation to measure performance. (SharpSpring, 2017)
  • 42% of agencies note client acquisition as a top objective in their marketing automation strategy. (SharpSpring, 2017)
  • B2B marketers say the number one benefit of marketing automation is the ability to generate more and better leads. (Pepper Global, 2014)
  • The most important strategic goals of a marketing automation strategy are increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%). (Ascend2, 2016)
  • High performers are 3.2 times more likely than underperformers to say their technology stack is extremely or very effective at collaboration across marketing functions. (Salesforce, 2017)
  • High performers are 2.6 times more likely than underperformers to say their technology stack is extremely or very effective at delivering marketing efficiencies like automation. (Salesforce, 2017)
  • Nearly 90% of agencies say their marketing automation strategy is successful, while only 2% count themselves as “worst in class”. (SharpSpring, 2017)
  • Only 8% of companies see increased revenues within six months of adopting marketing automation. (Circle Research,2015)
  • 33% of company respondents still consider their automated email marketing programmes to be not successful while only 8% deemed their efforts very successful. (EConsultancy, 2017)
  • 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. (Vb Insight, 2015)
  • 17% say marketing automation has been very beneficial for their company. (Circle Research, 2015)

Social Media Marketing

Social media still kicks ass. And these three networks still rule:


  • Less than half of 12 to 17-year-old U.S. Facebook users will log on at least once per month in 2018. (Sproutsocial, 2018)
  • Four million businesses pay for social media advertising on Facebook. (Forbes, 2018)
  • There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views. (ReelSEO, 2018)
  • 68% of U.S. adults between the ages of 18 and 29 are on Facebook. (Sproutsocial, 2018)
  • Only 20% of Facebook posts generate an emotional response while no ads did. (AdEspresso, 2018)
  • Facebook ad revenue in the U.S. is expected to outpace total print ad spending by 2019. (Sproutsocial, 2018)
  • In 2015 Facebook influenced 52% of consumers' online and offline purchases, up from 36% in 2014. (The Drum, 2018)
  • The best time to post on Facebook is 3:00 p.m. on Wednesday, other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays. (HubSpot, 2018)
  • Facebook is estimated to generate $21.57 billion in U.S. ad revenues in 2018, which would account for 83% of the total social media ad spend throughout the nation. (Sproutsocial, 2018)


  • Link clicks account for 92% of all user interaction with Tweets. (HubSpot, 2018)
  • 72% of brand followers are likely to buy in the future. (WebpageFX, 2018)
  • 78% of people who complain to a brand via Twitter expect a response within an hour. (Lithium, 2018)
  • There is a total of 1.3 billion Twitter accounts, but only 328 million are active. (BusinessInsider, 2018)
  • The latest study by Locowise found that adding hashtags had no effect on engagement rates, in fact, Tweets without hashtags outperformed Tweets with hashtags. (Adweek, 2018)
  • Promoted Tweets boost offline sales by 29%. (WebpageFX, 2018)
  • 47% of marketers agreed Twitter was the best social media channel for customer engagement. (Sproutsocial, 2018)
  • According to EMarketer nearly 66% of the businesses who have 100 or more employees have a Twitter account and expect it to rise in 2018. (Zephoria, 2018)
  • 77% of Twitter users feel better about a brand when it replies to their Tweet. (WebpageFX, 2018)
  • Companies using Twitter for customer service see a 19% increase in customer satisfaction. (WebpageFX, 2018)


  • Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter. (Hootsuite, 2018)
  • 70% of the most used hashtags are branded. (Brandwatch, 2017)
  • Media brands are the most active whereas business services, financial services, and fast moving consumer goods have the lowest percentage of brands represented on Instagram.(Simply Measured, 2018)
  • 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so. (Brandwatch, 2017)
  • Gender comparisons show online females are 38% more likely to use Instagram over Men (26%). (Sproutsocial, 2018)
  • 90% of Instagram users are younger than 35. (Science Daily, 2018)
  • Products where the top content types for the top 200 global brands in terms of engagement, at 60% in 2015 beating lifestyle category by over 20%. (Hootsuite, 2018)
  • Posts tagged with another user (56%) or location (79%) have significantly higher engagement rates. (Simply Measured, 2018)
  • Approximately 25% of Instagram ads are single videos. (Sproutsocial, 2018)
  • 96% of U.S. fashion brands are active on Instagram. (Brandwatch, 2017)
  • If we only look at the top 100 Brands in the world, 90% have an Instagram account. (Brandwatch, 2017)

Now that was information overload wasn't it? Feel free to drop in and check once in a while. We'll be updating the post often!


Adi Suja

Adi is the Founder and Chief Growth Officer at Growthetics, a growth-focused content marketing agency. He helps with the growth of the Ecommerce Platforms blog.

Comments 4 Responses

  1. Do you have any demographics that indicate the dollar range of ecommerce purchases?


    5% of people will make a $>5,000
    20% $1,000 to 4,999
    30% $500 to $999
    45%< $500

    I can’t find these metrics

    1. Hello Charlie,

      Un fortunately no.


      Bogdan – Editor at

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