When it comes to the global ecommerce market, there's one contender who's quickly becoming the world's biggest: China. China's online market is the biggest in the world with an estimated value of 450 billion USD (2014) which supersedes the US' 296 billion USD by far according to Juniper Research. Understanding the structure from which it thrives is imperative if we're to learn anything from its multifaceted success.
As someone who owns an app (Gleam.io) that helps businesses grow I am constantly amazed by some of the contests customers are running to engage their audiences. Contests are one of the most diverse forms and engaging forms of marketing that exist, no two are the same and there's so much you can do to make the experience unique for entrants.
Let's say you've been running an ecommerce business that sells electronics, such as headphones, speakers and other audio equipment. You started your online business with five or ten products, but now you're starting to see your sales plateau, and you're beginning to think about how you can expand your product lines.
Your ecommerce journey may be just starting, or maybe even coming to fruition. Regardless, we all need advice and motivation to keep us going in the tumultuous world of online business.
The subscription business model is rather simple: Customers sign up for a monthly (or recurring) payment, and the company provides products, often in the form of a box sent to the house, but sometimes in the form of unlimited media access or even recommendations on how to dress or learn.
Choosing the right ecommerce platform is a complex decision that generates many concerns, such as cost, time-to-market, usability, reliability and customization. No software solution — whether off-the-shelf or custom-developed Software-as-a-Service platform — provides everything your business needs. Off-the-shelf platforms maybe have custom modules that allow for the necessary customization, but you are beholden to the developer to maintain and update those modules going forward and to create new ones as needs arise.
If you currently run an online business, take out your most recent credit card processing statement. If you’re still in the market for building an online business, put all your focus on this article, because this could mean the difference between you cutting costs efficiently or draining your resources way too quick.
Merchant account pricing models, a topic that sounds super boring, is actually rather simple once you take a moment to think about it. Not only that, but a quick understanding of the desirable, and not-so-desirable, options could be mean success or failure for you. Your best bet is the ever-so detailed, yet transparent, interchange-plus pricing model.
Instagram is a match made in heaven for those looking to use social media for ecommerce and reach out to people who are on their phones, since it's not even that common for users to open up Instagram on regular computers.
For quite some time you weren't even able to access the Instagram homepage from a PC or MAC, and you still can't post images from the primary Instagram website. What does this mean? Instagram is one of the most intimate social media networks in the world, since you gain access to every follower's personal phone. In short, it's wonderful for generating sales and pushing more people to your online store.