To achieve success as a retailer in today’s world, you need to sell online. E-commerce has become standard practice. This is especially so in the world’s biggest economies. In 2014 alone, 8.2% of retail in Asia Pacific, 6.7% in Western Europe, and 6.3% in North America was done online. These figures are expected to rise to 18%, 10%, and 9% respectively by 2018. But even in lesser developed economies, e-commerce is becoming increasingly accessible and intuitive. Approximately $2 trillion dollars is spent in online sales a year. If you want to grow as a business, you need to start selling online.
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