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While ecommerce is a highly profitable industry, it is not easy to sell products online. There is tremendous competition out there and your website must really be very good, in order to be successful.

The primary goal of your ecommerce website is to attract maximum number of customers and increase conversion rates, but this does not happen if your site is committing mistakes that are driving online shoppers crazy.

Continue reading “10 Ecommerce Mistakes that Drive Online Shoppers Crazy”

We have all probably been victims of an impractical or just plain unusable checkout system while trying to perform a purchase online. Most websites are built with the intention to convert the visitors into customers but that won’t happen when a poor checkout design is being put to use. Potential customers are looking for a quick and satisfying online experience which means you need to make sure that happens.

Continue reading “Top 5 Principles for an Improved Checkout Design”

Profit comes from existing customers. I’ll say it again. Profit comes from existing customers. Sure, you need to build this customer base, but we all know the struggles of maturing your company after you establish a solid customer base. If you look at the numbers, a 5 percent increase in customer retention can increase your profitability by 75 percent.

Continue reading “32 Tips for Maximizing Profit from Your Existing Customers”

Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase. Researcher suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, magazines) to substantially large (jewelry, vehicle, work of art).

Continue reading “Impulse Ecommerce: Applying Real World Principles Online”