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Essentials of Ecommerce Security

EP Editorial Team
Ecommerce Selling Advice

As you set about doing business on the Web, you're going to encounter three specific types of people:

• Those who want to buy from you
• Those who want to steal from you
• Those who want to steal from those who buy from you

The paradox that every website owner faces is that you want to welcome the first type of person with open arms, but the others you'll want to try to shut out. In a traditional offline store, it's usually easy to sense where trouble is going to come from. Doing business online, however, means you lose that all important intuition.

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Around.io Review: One stop social media marketing for eCommerce sellers

EP Editorial Team
Ecommerce Reviews

The average internet user has five social media accounts.

That's not even including businesses. Strangely enough, I would guess that most individuals have more social accounts than businesses do.

You'd think it would be the other way around, considering most people don't have much to promote on social media, whereas businesses should all be on places like Facebook and Twitter. We're not saying that you have to get on every network out there, but it's much easier when you have a tool to go about doing so.

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Selling Online: Why your site is more important than your product

EP Editorial Team
Articles

Many commercial websites are too product-oriented.  There's nothing really wrong with that up to a point.  You want to make sure that people understand what you are selling and why they should want it.  Unfortunately that's where many site owners get things wrong.  They display the product but neglect to provide sufficient detail about why the consumers would want it.  This is perhaps based on the assumption that their product is so great that it needs no explanation.

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Key Tools to Use When Establishing Your Ecommerce Site

EP Editorial Team
Ecommerce Resources

Launching an online shop can prove to be a very enjoyable and financially rewarding decision, but it is a big commitment, especially if it’s your first attempt at running a business. There are lots of factors to bear in mind, such as the time and effort it may take to get your business off the ground. You’ll also have to pay close attention to your company’s finances, ensuring you retain a steady cash flow. Additionally if you’re looking to grow your business, you’ll have to pay close considerations as to how many staff you will need to employ and other issues such as whether you need office space to begin with or to hot-desk. It is also important to be cautious of expanding too quickly early on as it could place a burden on your short term finances.

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Luxury branding for ecommerce: taking inspiration from the masters of high end business

EP Editorial Team
Articles

There is an idea that if you want to be a success in an online business then the way to go is to head for the luxury market. The luxury market is a profitable sector, trading on its exclusivity to deliver quality products and services to a discerning few rather than the undiscerning multitude. But how do you position a luxury brand for ecommerce?

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IMCreator Review: A Free Plan With No Ads or Subdomains

Bogdan Rancea
Website Builder Reviews

Standing out in today's online world is a tall task, but luckily you don't have to be a website developer to make it happen. The only problem is that many website builders combine watered down features with rehashed designs so that you're never left with a chance to make your company look good online.

That's why the IMCreator website builder makes me stop and think. They claim that it's not your average drag and drop designer, so that's enough for me to dive in and figure out why it's so unique.

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Receiptful Review: Surveys, Coupons and Related Products, All in Your Receipts

EP Editorial Team 4.5
Ecommerce Reviews

Ecommerce receipts have the unique power to boost sales and accelerate growth.

Although receipts may seem like an afterthought for you, they are wonderful opportunities to engage your users and bring them back to your site–especially considering receipt emails generally get higher open rates than your marketing newsletters.

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32 Ways to Solve Cart Abandonment (Without the Need for Discounts)

EP Editorial Team
Ecommerce Selling Advice

The average documented cart abandonment rate of 68.63% is no joke.

Companies as large as IBM experience consistently high abandonment rates, and it's interesting to see exactly what they do to counteract this.

As an ecommerce business owner, you must know what your average abandonment rate is. If you don't, that's your first bit of homework before moving onto this article.

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