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The world of SEO is one of the more frustrating parts of running an online business. You can read up on the common SEO tips, and those are more than likely going to give you a competitive advantage over other companies in the market.

You'll also find all sorts of cool SEO tools that do everything from SEO evaluation to image alt tag creation.

Your first step with an online store should be to focus on the basics of SEO. That includes image alt tags, keyword use, blogging and complete product page optimization.

This way you can at least get on the same playing field as the competition.

But what about going above and beyond? Are there some more unique SEO tips you can follow to strengthen your online business?

Continue reading “7 Unique SEO Tips for Online Businesses”

With customers like HBO, Chevron, ProFlowers, Comcast Xfinity and Volvo, the VirtoCommerce is meant for making serious money with your business. As an opensource solution (akin to Magento or WordPress,) businesses don't have to pay a dime to get started. VirtoCommerce is a powerful system meant for the most serious of businesses. The opensource, Community Edition provides incredible tools for smaller to mid-sized businesses, while the Enterprise Edition has what behemoths require. In this VirtoCommerce review you'll learn about the primary ecommerce platform features, along with areas like support and pricing. Keep reading to see if VirtoCommerce is right for you.

Continue reading “VirtoCommerce Review: A Highly Advanced Enterprise Ecommerce Platform For Serious Business”

Cross border ecommerce is a phenomenon that has quietly gained huge momentum as customers purchase products from outside their borders. The last 2 years ecommerce has seen distributed ecommerce (buy buttons  on certain social networks – Twitter and Pinterest) and more recently conversational ecommerce has emerged as a contender for the future. Conversational ecommerce is seen as a potential use case for customer service which involves the usage of technology to help with communication. I personally view these as fads where as cross border ecommerce has potential to be the future of ecommerce.

Continue reading “Why Cross Border Ecommerce is the Future of Ecommerce”

Are Chinese marketplaces showing us the future of logistics? Last week both Alibaba and JD.com announced significant projects that will impact the future of ecommerce in China. Chinese ecommerce is one of the most interesting markets are their are large public companies that generate Billions of Dollars in revenue based on their place in the market. Alibaba, JD.com and VIPShop are all market leaders but in terms of market ownership Alibaba is by far dominant in the ecommerce ecosystem.

Continue reading “Are Chinese Marketplaces Showing us the Future?”

A prudent ecommerce store owner knows the value of an email list. Building an email list doesn't take much work, but you are required to set the right tools into motion from the start. This includes the following:

A system that captures customer information upon checkout An email subscription form that gives something out in exchange for an email An email receipt tool with options for upsells and coupons An email newsletter service like MailChimp or AWeber

You're not required to do all of these, but it's highly recommended. Why?

Continue reading “The Ultimate Guide to Getting Subscribers for Your eCommerce Email Newsletter”

Ryan Stewart of Webris is an all around cool guy. He’s been featured on some of the biggest marketing publications like Moz and Ahrefs, and his post on why he stopped selling SEO services was one of the most popular articles on the Moz blog last year.

Then I came across a case study of an Ecommerce store that he put together. I was blown away.

Continue reading “Viral Traffic Growth Using Content: How Ryan Stewart Grew LacesOut and Drove Over a Million Visitors in a Year”