Author: EP Editorial Team

What’s it like running an online business? Are there certain hours most owners wake up? Is it all delegating tasks and sitting back raking in passive income?

Well, no. It’s quite the opposite actually, since some of the most successful ecommerce business owners work long hours, live and breathe their companies and create an atmosphere where both employees and customers are satisfied.

Whether you’re just getting started building your Shopify site, or researching the possibility of setting up a Magento or WordPress ecommerce site, it’s wise to understand your responsibilities as a digital entrepreneur who makes most of your money through an online shop.

Continue reading “A Glimpse Into the Life of an Online Business Owner”

Imagine a world where you could build an ecommerce website and not have to worry about whether or not it looked good or offered a quality user experience.

Sounds pretty amazing, right?

Now forget that ridiculous fantasy, because it's never going to happen.

Continue reading “The Best Places to Find Feedback About Your Ecommerce Website”

It is no secret that everyone loves to win things, just look at the lottery, even though the chance of winning is minimal, people still spend a lot of money on tickets, hoping they get the winning ticket. Hosting a good giveaway can boost your visibility as well as your brand awareness among your customers.

Continue reading “Tips for Hosting Successful Giveaways & Competitions”

Earlier this month we looked at ten interesting trends that those in ecommerce need to consider as 2016 approaches. At the top of that list was the importance of multi-channel shopping. Out of all the trends that require close attention next year, this is likely the most important due to – as we write in the post – its capacity to make or break any ecommerce business.

Continue reading “A Comprehensive Guide to Multi-Channel Shopping in 2023”

As the holidays approach, your online business has the potential to rake in tons of money.

Unfortunately, you also have lots of competition, meaning that your marketing budget may end up far more than what you see throughout the regular parts of the year. Increasing your marketing budget is common during the holidays, but what happens if your efforts don't pay off, and you're left paying all that money for sales that never came through?

Continue reading “Successful Marketing Campaign Ideas For the Holidays Without Breaking the Bank”