EP Editorial Team

Articles EP Editorial Team has written:

Around.io Review: One stop social media marketing for eCommerce sellers

EP Editorial Team Jan 24, 2022

The average internet user has five social media accounts.

That's not even including businesses. Strangely enough, I would guess that most individuals have more social accounts than businesses do.

You'd think it would be the other way around, considering most people don't have much to promote on social media, whereas businesses should all be on places like Facebook and Twitter. We're not saying that you have to get on every network out there, but it's much easier when you have a tool to go about doing so.

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Selling Online: Why your site is more important than your product

EP Editorial Team Sep 15, 2021

Articles

Many commercial websites are too product-oriented. There's nothing really wrong with that up to a point. You want to make sure that people understand what you are selling and why they should want it. Unfortunately that's where many site owners get things wrong. They display the product but neglect to provide sufficient detail about why the consumers would want it. This is perhaps based on the assumption that their product is so great that it needs no explanation.

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Key Tools to Use When Establishing Your Ecommerce Site

EP Editorial Team Sep 15, 2021

Ecommerce Resources

Launching an online shop can prove to be a very enjoyable and financially rewarding decision, but it is a big commitment, especially if it’s your first attempt at running a business. There are lots of factors to bear in mind, such as the time and effort it may take to get your business off the ground. You’ll also have to pay close attention to your company’s finances, ensuring you retain a steady cash flow. Additionally if you’re looking to grow your business, you’ll have to pay close considerations as to how many staff you will need to employ and other issues such as whether you need office space to begin with or to hot-desk. It is also important to be cautious of expanding too quickly early on as it could place a burden on your short term finances.

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Luxury branding for ecommerce: taking inspiration from the masters of high end business

EP Editorial Team Sep 15, 2021

Articles

There is an idea that if you want to be a success in an online business then the way to go is to head for the luxury market. The luxury market is a profitable sector, trading on its exclusivity to deliver quality products and services to a discerning few rather than the undiscerning multitude. But how do you position a luxury brand for ecommerce?

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Receiptful Review: Surveys, Coupons and Related Products, All in Your Receipts

EP Editorial Team Sep 15, 2021 4.5

Ecommerce Reviews

Ecommerce receipts have the unique power to boost sales and accelerate growth.

Although receipts may seem like an afterthought for you, they are wonderful opportunities to engage your users and bring them back to your site–especially considering receipt emails generally get higher open rates than your marketing newsletters.

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32 Ways to Solve Cart Abandonment (Without the Need for Discounts)

EP Editorial Team Jan 24, 2022

Ecommerce Selling Advice

The average documented cart abandonment rate of 68.63% is no joke.

Companies as large as IBM experience consistently high abandonment rates, and it's interesting to see exactly what they do to counteract this.

As an ecommerce business owner, you must know what your average abandonment rate is. If you don't, that's your first bit of homework before moving onto this article.

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40 Free Photos Sources to Make Your Great Content Epic

EP Editorial Team Sep 15, 2021

Ecommerce Resources

One of the most important parts of a website is without a doubt the photos that are being used on the website. Images are important if you want social sharing, visitors, ‘likes’ and center stage in the virtual world. A website with images of a poor quality is doomed to get fewer visitors and conversions than a website with stunning images. If you are worried that finding amazing images for your website might seem like a time consuming chore, then fear not, there are tons of tools to help you fix this aspect too and here are my favorite 40 such sites:

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