Author: Davis Porter

Davis Porter

Davis Porter is a B2B and B2C ecommerce pundit who’s particularly obsessed with digital selling platforms, online marketing, hosting solutions, web design, cloud tech, plus customer relationship management software. When he’s not testing out various applications, you’ll probably find him building a website, or cheering Arsenal F.C. on.

Articles Davis has written:

Firepush Review – Omnichannel Re-Marketing App for Shopify Stores

Davis Porter 4.5
Articles

If you’re a Shopify user, I bet you’ve already tried out some of its default marketing and promotion tools. So, of course, you must have noticed that while a few of the features are pretty decent, the bulk of its default customer engagement functionalities leave much to be desired.

Call it what you want, but the truth of the matter is, Shopify just doesn’t offer the marketing features you need to properly drive conversions. But, on the bright side, at least the platform is flexible enough to support a wide range of third-party app integrations.

Now, at the top of my integrations wish list are marketing apps. I’m always on the lookout for the best marketing apps on the Shopify App Store. Consequently, an omnichannel marketing app with an overall rating of 4.8 stars from more than 600 reviews is one thing you can bet I wouldn’t fail to notice.

And that’s how I discovered Firepush, which happens to be an omnichannel marketing app for Shopify, capable of email marketing, SMS marketing, web push messages, plus Facebook messenger marketing.

Continue reading “Firepush Review – Omnichannel Re-Marketing App for Shopify Stores”

Creating a Custom Brand and Logo for Your Small Business with Tailor Brands

Davis Porter
Ecommerce Selling Advice

Ever wondered why Gucci is so darn expensive?

Yes, I know stuff about quality and all, but let’s be honest here. You can find almost the same quality for a fraction of Gucci’s price.

So, what’s the fuss about Gucci?

I’m no fashion expert, but I know one thing for sure. It’s mostly about the brand. Sorry to say, but consumers have this cult-like following of some brands.

A lot of it has to do with a brand’s consistency when it comes to quality. Maintaining great quality throughout is a great way to drive customer loyalty. But, all in all, the journey begins with the branding process.

And how do you create a brand with the potential of growing as big as Gucci? Any specific software out there that can save you the trouble of hiring designers?

Fortunately yes. And that’s precisely what this post covers.

Continue reading “Creating a Custom Brand and Logo for Your Small Business with Tailor Brands”

DreamHost Hosting Reviews (Feb 2023) – Everything You Need to Know

Davis Porter 4.5
Ecommerce Hosting Reviews Hosting Reviews WordPress Hosting

Some refer to it as Dream Host, others simply write it as DreamHost. Whichever tickles your fancy, this is one of those names that might come up whenever you’re seeking an ideal host for your online store.

Now, when you check out its homepage, DreamHost might strike you as one of those cheaply-priced hosting providers that come with standard features. But after scrutinizing it further, it then hits you that the company is much more than that.

DreamHost, in a nutshell, is a jack of all trades. Apart from shared hosting, it specializes in VPS hosting, cloud hosting, dedicated hosting, as well as managed WordPress hosting.

Continue reading "DreamHost Hosting Reviews (Feb 2023) – Everything You Need to Know"

Critical Insights About Display Advertising in 2020 Explained

Davis Porter
Articles

What’s the first thing that comes to mind when you hear the words “Google” and “Marketing”?

Well, I bet that’s a no-brainer since we’re all crazy about SEO. It’s pretty evident that ecommerce relies greatly on SEO. And SEO, come to think of it, is now a thing thanks to the exceedingly-growing levels of competition between ecommerce websites.

Fair enough. But, here’s the thing. Google is not entirely about SEO. While organic marketing has proven to be extremely crucial to your online store’s overall ranking, it’s just one part of the overall traffic generation equation.

Let’s face it. Today’s competitive ecommerce environment requires a much more holistic approach if you intend to maintain a persistent flow of leads. So, have you ever considered supplementing your organic framework with Google’s paid marketing tactics?

Continue reading “Critical Insights About Display Advertising in 2020 Explained”

SiteGround vs Bluehost (Feb 2023) – Which One is Better?

Davis Porter
Ecommerce Hosting Reviews
That, I’ve got to admit, is seemingly one of the most common questions when it comes to reviewing hosting providers. We’ve received several emails on this issue, and it remains to be a particularly prominent discussion in our comments section. Now, we can agree that both SiteGround and Bluehost are very popular hosting providers, and understandably so. They have built their reputations as two of the most reliable solutions, because they offer top-of-the-range resources at reasonable pricing.

Then get this. Even WordPress itself recognizes SiteGround and Bluehost as powerful providers, and it features both of them in its very exclusive list of recommended WordPress hosting services. Well, come to think of it, that’s almost equivalent to featuring in the hosting providers’ hall of fame.

Continue reading "SiteGround vs Bluehost (Feb 2023) – Which One is Better?"

SendPulse Review: A Dynamic Platform that Goes Beyond Email Marketing

Davis Porter 4
Email Marketing Services Reviews

Before we even start reviewing the SendPulse features, let’s first state the obvious. That digital marketing tools have been proven effective over and over again, especially when you holistically leverage several of them across multiple channels.

Finding a perfect balance, however, can be a huge problem to business owners. The world of marketing solutions happens to be quite overwhelming when it comes to choosing an ideal set of tools. Figuring out which tool is optimized for your type of audience, and how they integrate with each other can be very confusing.

Sometimes even downright scary because you can’t afford to make a mistake.

Continue reading “SendPulse Review: A Dynamic Platform that Goes Beyond Email Marketing”

Planet Express Review: Everything You Need to Know

Davis Porter 4.5
Ecommerce Selling Advice

Is Planet Express legit? Quite a common question, I’d say. And understandably so, because Planet Express is a young company in the goods and mail forwarding space. At the time of writing this Planet Express review, it had barely earned two candles on its birthday cake.

Admittedly, the good thing with startups, as you probably know by now, is the aggression they come with. And Planet Express managed to hit the ground running with arguably the lowest rates in the market, combined with flexible services. That alone aroused my interest and I decided to give it a try.

So, after my experience, I can report that yes- Planet Express is indeed a legit package and mail forwarding company based in the US. It essentially receives stuff on behalf of international shoppers, before shipping them to their rightful buyers anywhere in the world. Additionally, it offers order fulfillment handling for dropshippers and typical ecommerce merchants.

Continue reading “Planet Express Review: Everything You Need to Know”

80 Most Common Ecommerce Website Mistakes in 2020 Explained

Davis Porter
Ecommerce Resources

If you’ve tried running an ecommerce website, then you already know how fierce the competition is out there. The number of ecommerce businesses is increasing quite exponentially because we all want a piece of the action- especially considering that the volume of digital buyers globally in 2019 is about to hit 2 billion.

Continue reading “80 Most Common Ecommerce Website Mistakes in 2020 Explained”

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